A recent consumer survey commissioned by HotChalk and conducted by Harris
Interactive(R) suggests that the debate is not whether corporate sponsorship
of schools should be allowed, but rather how corporate sponsorship should be
managed. By contrast, only 22 percent think that it is acceptable to
show advertising inside the classroom. "With HotChalk, we've seen significant gains in student
productivity.

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The benefits to schools also extend to students and their parents. HotChalk gives 10 percent of advertising revenues back
to participating schools in the form of technology grants and offers
fundraising programs for schools. The HotChalk Learning Environment(TM) automates much of the work
involved in lesson planning; assignment distribution, collection and grading;
and communicating progress to parents." The
Texas PTA, founded in 1909, is a non-partisan organization
representing over 700,000 parents and teachers and it is the oldest
and largest child advocacy organization in Texas.

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Teachers can set up assignments so
students receive reminders about their homework every time they log in. The campus-wide, industrial-strength wireless network
enables teachers and students to access the HotChalk Learning Environment from
anywhere on campus and eliminates the need for schools to spend scarce
educational funds on networking infrastructure. (http://www.

The Parent Tutor Garners Praise and Promotion by the Texas PTA; Weekly Electronic Tutorial Gives Parents Homework Help Reading Lists and More

"
"Parental involvement is a key contributor to a student 's academic
success and we find that The Parent Tutor gives parents the help they
need to have a positive effect," said Pam Meyercord, president of the
Texas PTA.
Additional resources for parents include Teach + Tech -- access to
an education expert who can help with each child's specific homework
questions or give personal answers to questions about the use of
technology or other learning issues.

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It includes curriculum management,
lesson plan development, and secure email, as well as automated assignment
distribution, collection and grading.

HotChalk WalkAbout Wireless (TM) Network
Participating schools are provided with the HotChalk WalkAbout Wireless
Network (TM), unlocking the benefits of wireless Internet access for the entire
school community.

About HotChalk
Headquartered in Campbell, CA, HotChalk is dedicated to helping secondary
school teachers, their students and parents work together as a team to create
a more productive learning environment and produce measurable academic
results.hieurope.

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The software
automates much of the time-consuming administrative work for teachers by
offering curriculum management; lesson plan development; secure email; and
automated assignment distribution, collection, and grading."

Methodology
Harris Interactive(R) conducted the telephone survey on behalf of HotChalk
in the U.S. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.
Tudor, who has successfully developed other products for the
education market created The Parent Tutor to give children an "edge"
in school. Each week's issue includes skills tutorials with enrichment
projects for the essential building block skills needed to succeed on
state and national tests as well as to prepare for college entrance
exams.nwrel.

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Figures for age, sex, race,
education, number of adults, number of voice/telephone lines in the household,
region and size of place were weighted where necessary to align them with
their actual proportions in the population. To make the application , as well as
supporting computers and wireless networking, available to qualified schools
at no cost, HotChalk has adopted an advertising model in which schools can use
the patent-pending HotChalk Community Standards Engine(TM) to select which ads
students see and when they see them.com. "The Parent Tutor helps
parents take an active role in their child's homework by giving them
the information to answer their child's questions and give them
additional exercises to reinforce key foundational skills in reading,
math, science and language arts.com

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It highlights the power of partnering with
corporate sponsors to offer best-in-class technology and help schools deliver
measurable academic results.com.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.com) is a weekly electronic tutorial service that
helps parents of K-8 students become their child's tutor and mentor
with easy-to-use personalized lessons, reading selections and
activities. The report also states that
there are strong indications that the most effective forms of parent
involvement are those which engage parents in working directly with
their children on learning activities in the home.

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"Our teachers are finding that the HotChalk Learning
Environment is both a huge time saver and is greatly improving their ability
to communicate with parents.S.parenttutor . Tudor created The Parent Tutor after consulting with hundreds
of educators, parents and education experts on what parents need to
help their children succeed in school. "Parents are often at a loss for how to help their children
succeed in school and how to assure they get into the college of their
choice by performing well on high-stakes tests," said Mr.

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For example, schools can
determine that students will only see ads if they log on during non-school
hours. To learn more about HotChalk , visit
http://www.Y.
The Parent Tutor is delivered weekly via email to parents and it
is personalized to each child's grade level, interest and reading
abilities. The report states that parent
involvement in a child's learning is positively related to achievement
and that the more intensively parents are involved, the more
beneficial are the achievement effects.

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, HotChalk today introduced the
HotChalk Learning Environment(TM), a new Web-based collaborative software
solution for secondary school teachers , students and parents.
"As a parent, it's easy to appreciate that teachers face an uphill battle
in their efforts to optimize students' learning experience, engage parents,
and deliver on the promise of No Child Left Behind -- all in the midst of
budget cuts," said Edward Fields, president , CEO and founder of HotChalk.com), Tokyo-based Harris Interactive Japan, through newly
acquired WirthlinWorldwide , a Reston, Virginia-based research and consultancy
firm ranked 25th largest in the world, and through an independent global
network of affiliate market research companies. "We are pleased to promote The Parent Tutor as a tool for
our parents because we believe it will have a substantial impact on
how they connect and will help children perform better in school. The personalized reading lists that are created each week
inspire children to read because their list is specific to their
interests and reading level.

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com), Paris-based Novatris
(http://www.

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All that is required for a school to participate is for a teacher
to complete ten hours of free online training in order to become HotChalk-
certified .
Known for The Harris Poll(R) and for pioneering Internet-based research
methods, Harris Interactive conducts proprietary and public research to help
its clients achieve clear, material and enduring results. Programs which
involve parents in reading with their children, supporting their work
on homework assignments, or in tutoring show particularly impressive
results.parenttutor.

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With a simple two-day
installation, the wireless network is up and running. The Parent Tutor
(www.

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Educational Collaboration Supports NCLB
The HotChalk Learning Environment is a comprehensive application that
enables secondary schools to create a productive learning environment and
produce measurable academic results. Using the HotChalk Learning
Environment, this year's class reached the Civil War before Thanksgiving, and
in the process our students brought a new level of enthusiasm and effort to
their studies. Equally important, by hosting
the application, HotChalk manages all ongoing administration and eliminates
the need for the school technology coordinator to be a database administrator,
developer, or integrator.

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HotChalk Learning Environment Is Funded by School -Approved Online Advertising,
Bridges Growing Divide Between Educational Demands and Shrinking Budgets

CAMPBELL, Calif. In the survey conducted earlier this month, 76 percent of U.S.

harrisinteractive.org/scpd/sirs/3/cu6.

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The patent-pending HotChalk Community Standards
Engine allows secondary schools to choose which companies can advertise, what
advertisements are acceptable, and who can see them. If they log on during class time, they simply see online public
service announcements .

Schools and Teachers Praise Early HotChalk Benefits
"With easy installation and training , HotChalk has made it fast and easy
to bring powerful Web-based collaboration and administration to our school,"
said Gary Adams, technical coordinator for the Palisades School District in
Kintnersville , PA. "We
are excited by the enthusiastic response to the HotChalk Learning Environment
from our early school users.

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adults agreed that corporations have a responsibility to support public
schools because they depend on employees having the education and skills that
schools teach."

HotChalk Brings Enterprise-Class Performance and Security to Schools
The HotChalk Learning Environment is provided as a hosted service; the
application and all of its data reside on secure servers that are accessed by
its users through a standard Internet Web browser. In theory, with a probability
sample of this size, one can say with 95 percent certainty that the results
have a sampling error of plus or minus 3 percentage points of what they would
be if the entire U.

About Harris Interactive(R)
Harris Interactive Inc.

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S. We're very excited about HotChalk, and we are
expanding our use throughout the school district. By moving the HotChalk
application out of the local schools and into a data center, it becomes
economically possible to provide the necessary tools for ensuring 99. between February 4 and 7, 2005 among a nationally representative
sample of 1,028 adults aged 18 and older. Visit www.

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9 percent
uptime, including redundant servers and network connections, backup power
systems, and enterprise-class network security.com), the 15th largest and
fastest-growing market research firm in the world, is a Rochester, N.

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Subscribers also have access to
Parent Tutor 's entire database of tutorials for background materials
and lessons.

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The solution is funded by online advertising, which schools can
control by using the patent-pending HotChalk Community Standards Engine (TM). The collaborative environment makes it
easy for teachers to add supporting materials so that all students have access
to the resources they need, and teachers can share lesson plans and other
information in order to get more done in less time.

School-Controlled Advertising and No Strings Attached Technology Grants
With HotChalk, schools and the local community can benefit from the online
marketing budgets of corporations and local businesses while gaining access to
enterprise -class software, wireless networking and security while controlling
the advertising at all times.

hotchalk.html

About Parent Tutor Corporation

Parent Tutor Corporation is based in Florida and publishes The
Parent Tutor, an electronic tutorial service that helps parents tutor
their children in grades K - 8. The Parent Tutor contains important
skills lessons, activities and reading selections tailored to each
child's grade level and interests written by teachers and
administrators .

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Moreover, more than half of adults think that advertising in
the classroom is acceptable if schools and local officials determine which ads
are displayed (54 percent) and ads are restricted to after -school hours only
(53 percent). To date, school-approved categories of
advertising on the HotChalk Learning Environment include print and online
media; retailers of clothing, books, music, groceries , and electronics; travel
and financial services."
"For school administrators, a top priority is ensuring that students have
a strong command of the technology skills required to get ahead in today's
business environment," said Derrick Leasure, dean of the Army and Navy Academy
in Carlsbad , CA. EOE M/F/D/V

Tudor,
president and founder of ParentTutor.
The Northwest Regional Educational Laboratory series of research
articles titled Research You Can Use to Improve Results focused on
Parent Involvement in Education. The report can be found at:
www.

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Since
the HotChalk Learning Environment is a Web-based application, it is accessible
through any standard Web browser from any computer -- whether at home, the
library or local community center.
Meanwhile parents benefit from knowing what is expected from students in the
days and months ahead, and can easily stay in touch through private, secure
email with teachers about their children's progress.novatris .

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HotChalk Introduces First Wireless Web-based Collaborative Software for Secondary School Teachers Students and Parents

No prior technical experience is
necessary. adult population had been polled with complete accuracy.-based
global research company that blends premier strategic consulting with
innovative and efficient methods of investigation, analysis and application.

Business Editors/Education Editors/Technology Editors

AUSTIN, Texas----Parent Tutor
Corporation announced today that the Texas PTA has agreed to promote
The Parent Tutor to their membership as a valuable tool to boost
parental involvement in a child's education.
This action by the Texas PTA validates that The Parent Tutor
provides parents with tools that can make a real difference in their
child 's education, which was the original vision of founder, Bill
Tudor.

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It is provided to
participating schools as a hosted service, along with a campus-wide wireless
network and up to ten laptop computers for teachers -- all at no cost to the
school. HotChalk harnesses the
power of enterprise-class computing and online advertising to address the
demands that financially squeezed schools face to meet the No Child Left
Behind (NCLB) mandate of the US government. For example, history teacher Adam Goad reports that his classes
never made it to the Civil War before Christmas.

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---

- - kjjkjk

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