, Fairfield Language
Technologies , creator of Rosetta Stone(R), the world's leading language
immersion software, has announced a new contract with Berlitz, the world's
premier provider of language instruction, both classroom-based and live via
the Internet. Margaret McKeown, a
leading researcher in examining the effect of vocabulary instruction on
reading comprehension.

Vocabulary Gains
- Beck and McKeown's 2004 research revealed the following:
* Kindergarten children in the Text Talk group demonstrated a
significantly higher number of words learned (14.com/texttalk .

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westbrook@berlitz.

Scholastic Launches Text Talk New Research-Validated Vocabulary and Comprehension Program for Grades K-3

Risley , authors of The Social World of Children Learning to Talk, refer to the
"30 million word gap" to dramatically illustrate the disparity between
children from varying socio-economic backgrounds in terms of the total number
of words experienced by the time a child reaches his or her 3rd birthday .
On average, children's verbal responses to questions increased from
2.36 mean number of
words).

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Lexia reading software has won numerous awards including the District
Administration "District Choice Award" in 1994, 1998 and 2003; the Association
of Educational Publishers "Distinguished Achievement Award"; and the National
Parenting Publications "Gold Award .
The partnership is based on a shared language-learning philosophy that
immersion is the key to success.

About Berlitz, Inc."

Each of the three levels of Scholastic's Text Talk include:
* 20 Read-aloud trade books, personally selected by the authors to
maximize student Talk and to promote comprehension of the Text.

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However,
studies reveal a disturbing gap in word knowledge between advantaged and
disadvantaged students, one that begins before children enter school and too
often widens through the primary grades.
Scholastic's Text Talk presents an effective, proven solution to closing the
vocabulary gap and laying a strong foundation in reading comprehension.
* First graders receiving Text Talk also significantly outperformed
the control group with higher gains in words learned (15.

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These
enhancements make it easier for administrators and teachers to provide more
individualized classroom instruction, track student progress and achieve the
Reading First goal of 100 percent reading success. For
more information , visit http://www. The agreement renews an ongoing relationship between the two
companies, and makes their complementary software-based and live-instruction
language immersion programs available to learners around the world. Berlitz offers Private, Semi-Private and
intensive Total Immersion(R ) instruction through the Berlitz Method(R), a
conversational approach conducted entirely in the target language.


For More Information:
Grete Krohn April White
Carmichael Lynch Spong Carmichael Lynch Spong
(612) 375-8535 (212) 414-6880
awhite@clynch.
(609) 514-3120
khristina.65 words
after Text Talk's implementation.

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Lexia Learning Systems Announces Upgrade to Award -Winning Early Reading Software

* Adhesive Text Talk Notes that stick to the pages of each read-aloud
book, offering point-of-use support and specific instructional language
helping teachers engage children in rich discussions about words and
meaning.
* Word Winner Chart, encouraging students to use vocabulary words in daily
conversation.

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"We hope that the new user
interface helps every four to six year old master phonemic awareness and
alphabet skills, and thereby read by grade three," said Jon Bower, CEO of
Lexia Learning Systems., is a developer of
professional development courses, curriculum materials and software to support
basic skills development in people of all ages -- from pre-schoolers to
adults.com.us

Text Talk's unique instructional model, which
includes language-rich read-alouds, direct vocabulary instruction , and
carefully crafted instructional Talk, helps educators build students' word
knowledge and reading comprehension.scholastic.

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lexialearning. Teaching 29 languages
to millions of people in over 150 countries throughout the world, Rosetta
Stone is the key to language-learning success., headquartered in Princeton, N. For more information visit http://www. Isabel Beck, member of the International
Reading Association's Reading Hall of Fame, and Dr.

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"I'm learning, and I'm a fan," says Gerrit Wright , manager, Project
Management Support, Hershey Foods.
The time-proven principles of the Berlitz Method(R), a unique
conversational "direct method," are constantly supplemented with new and
updated information and the latest multimedia and technology-enhanced
methodologies, providing expertise in language training, cultural consulting,
testing and proficiency assessment services which are available face-to-face
or live online.scholastic.

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today
announced the upgrade of Lexia Early Reading (R) to Version 3.
Important new features include:

* Engaging, yet non-distracting, user interface to keep young children
learning
* Centralized administration of student data shared with other Lexia
programs that allows teachers to track progress during the school year ,
and from year to year
* Onscreen flags and alerts in reports to identify struggling students and
alert teachers to their needs
* Reporting features that provide tools for analyzing data at the student,
teaching group and classroom levels
* Import and export feature that enables student data sharing with other
vendors' applications, providing unified data management
* Easier individualized instruction with complete teacher control over the
selection of program levels, activities and units for each student
* Spanish and English directions to support ESL learners
* Three security levels to provide students, teachers, administrators and
IT managers with access to the data and tasks they need while
protecting sensitive student information

Lexia Early Reading, designed for pre-readers ages four to six, develops
phonological awareness and letter-sound knowledge associated with reading
success.lexialearning .
* Engaging lesson plans for lively, direct and systematic vocabulary
instruction.
* Professional development tools, including author research summaries, and
an implementation DVD with videos of an expert teacher modeling Text
Talk instruction in a real classroom setting . 15%).

About Scholastic
Scholastic Corporation (Nasdaq: SCHL) is the world's largest publisher and
distributor of children's books and a leader in educational technology.

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0.

About Lexia
Lexia Learning Systems, headquartered in Lincoln, Mass.
Text Talk offers robust instruction, designed to help teachers increase
the rate of vocabulary acquisition in the primary grades, with an eye toward
helping vocabulary-deficient children catch up early to prevent later reading
comprehension difficulties. The Company distributes its products and services through a
variety of channels, including proprietary school-based book clubs, school-
based book fairs , and school-based and direct-to-home continuity programs;
retail stores, schools, libraries and television networks; and the Company's
Internet site, http://www.

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S.

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com

Allyson Perron
Lexia Learning Systems, Inc.
781/259-8752, ext.
The two programs together seem to work very well . The
company is based in Harrisonburg, Va. "Scholastic is pleased to extend the benefits of Text
Talk's proven instructional approach to teachers and students in classrooms
all across the country .

For more information about Scholastic's Text Talk, including research
summaries and program samples, please visit
http://www.

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"Both
programs complement each other," he says.
The company was founded in 1992 on two core beliefs: that the natural way
people learn native languages as children remains the most successful method
for learning new languages; and that interactive technology can replicate and
activate that immersion method powerfully for learners of any age.
Berlitz Languages, Inc. Founded by Maximilian D. Berlitz in 1878,
Berlitz has been helping people learn languages for over 125 years. As required by Reading First legislation, Scholastic's
Text Talk helps teachers introduce systematic vocabulary instruction into
their curriculum. Text Talk enables instructors to
challenge students to actively think about and use robust vocabulary words,
giving children valuable early experiences with spoken words so that when they
encounter them later in print they will recognize and understand them.

A 'language school' is constituted of students, curriculum, and teachers and/or interactive pedagogical resources, where the subject being learned is a natural human language .

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All of Lexia's reading programs incorporate the tenets put forth in
Reading First, and by the National Reading Panel, regarding the importance of
explicit instruction and practice to mastery in phonemic awareness, phonics
skills, vocabulary, fluency and comprehension. For more information, visit
http: //www.

The program has been proven effective at building vocabulary for all
students, and , in particular, for students who enter school with limited
vocabulary experiences.

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Lexia Early
Reading now sports a new user interface to engage young children and a
centralized management and administrative system, enabling seamless
information sharing from class to class and grade to grade.
Lexia Early Reading is currently available to schools through Lexia
representatives nationwide and directly to families on Lexia's Web site.

Revised: Rosetta Stone(R) and Berlitz(R) Renew Partnership

, explains .J.

Rosetta Stone is a registered trademark of Fairfield Language
Technologies.
Text Talk was developed by Dr.

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Lexia Early Reading has been shown in controlled research studies to
significantly accelerate the acquisition of phonemic awareness: the most
important determinant of reading success.RosettaStone.us .
Dynamic Immersion is a trademark of Fairfield Language Technologies .

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"By using the new reporting tools, teachers will now
be able to easily track their progress on a daily basis, identify struggling
students, and help them before they begin to fail."
Lexia Early Reading meets the goals of the federal Reading First program
and the Individuals With Disabilities Education Act (IDEA) by providing
explicit practice in phonemic awareness and early phonics, and by providing
data to teachers to support individualized instruction and early intervention.
John F., is the world's
premier language services firm. Scientifically-based research revealed the following
results:

Oral Language Gains
- According to the McKeown and Beck 's 2003 research, Text Talk's read-
aloud approach yielded positive results regarding language growth.

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com

Complementary Immersion Programs Unite to Create Powerful Solutions to
Language Learning

HARRISONBURG, Va.com . Doctors Betty Hart and Todd R.
* Text Talk students mastered a significantly higher percentage of
new words compared with the control group (37% vs.
Scholastic creates quality educational and entertaining materials and products
for use in school and at home, including children's books, magazines ,
technology-based products, teacher materials, television programming, film,
videos and toys.

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Rosetta
Stone, an interactive online and CD-ROM program, utilizes the Dynamic
Immersion(TM) method , combining native pronunciation with real-life images to
convey the meaning of each spoken and written phrase.
"In collaboration with the leading academic researchers in the field,
Scholastic's Text Talk meets the educational challenge of improving vocabulary
and comprehension skills for young learners with a unique program that is
engaging, interactive and fun for children," said Margery Mayer, President,
Scholastic Education.

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New User Interface and Management Tools Help Schools Provide Individualized
Reading Instruction and Track Student Progress

LINCOLN , Mass.

CONTACT:
Angela Giovanello
The Castle Group, Inc. For the second year in a row,
Fairfield Language Technologies is one of the fastest growing technology
companies as ranked by Deloitte and Touche. Berlitz
has millions of successful alumni, and offers language and cultural programs
for adults and children as well as corporate training programs, which can be
customized toward training goals.1 words, prior to the introduction of Text Talk, to 7.
13.com .

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Bennett, managing director, Berlitz U. "Students enjoy expanding their
vocabulary and enhancing conversational skills learned through Berlitz live
instruction with the Rosetta Stone program."
The integrated approach to language learning offered by Berlitz and
Rosetta Stone has already convinced such clients as Johnson + Johnson, Procter
+ Gamble, ABC News and Hershey Foods -- companies whose employees either
travel internationally or manage a workforce that speaks a language different
from their own."

About Rosetta Stone
Fairfield Language Technologies publishes Rosetta Stone, the revolutionary
CD-ROM and online language-learning software acclaimed for the speed, power
and effectiveness of its Dynamic Immersion(TM) method. Scientific Research Proves Text Talk's Systematic Instruction
Helps Close Vocabulary Gap for At-Risk Students

SAN ANTONIO, Scholastic, the global
children's publishing, education and media company , today announced the launch
of Text Talk, a research-based vocabulary program for K-3 students that builds
oral vocabulary and comprehension skills through language-rich Talk about
Text. Vocabulary development is a critical early literacy skill.
* Lending library to promote continued experiences with read-aloud books.

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241
agiovanello@thecastlegrp. "The links between the imagery and the
spoken and written phrases in the Rosetta Stone program make new ideas clear.

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com. Today, Lexia's programs are used in more than 12,000 schools, adult
education centers, tutoring centers and correctional facilities, and in homes.54 mean number of
words) than children in the control group (10.25 mean words).

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, Lexia Learning Systems, Inc." For more information, call 1-800-435-
3942 or visit the Web site at http://www.
617/227-0012, ext. 219
aperron@lexialearning.
"The continued relationship is very exciting for both of our companies,
but also for everyone looking for a fast, effective and enjoyable way to learn
a language," says Tom Adams, Rosetta Stone chief executive officer.berlitz.com

Khristina Westbrook
Berlitz Languages, Inc.

89 vs.

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