Intelliseek's
BrandPulse solutions help speed and deepen consumer understanding, new product
launches, marketing measurement and effectiveness, corporate reputation, and
product quality/issuemonitoring.

blogging clearninghouse

"

The Bubbler Technology
The media -rich hosted sites are powered by Five Across' Bubbler Server,
which integrates multiple network protocols into a powerful and versatile
replacement for "antique" web servers. The Bubbler
Workgroup Suite , which includes the InterComm(TM) instant messaging and group
collaboration client software, is also available to corporations for business
blogging behind the firewall."

Pricing and Availability
The public beta of Bubbler is launching immediately at http://www.bubbler.

About Five Across
Five Across was founded in November 2003 to deliver communication and
collaboration software that makes it easier for business and personal computer
users to share information."
Added David Weinberger, author of the JoHo Blog and co-author of The
Cluetrain Manifesto: "The Edelman/Intelliseek white paper does an especially
good job explaining blogging as not just another opportunity to spout one's
'message' but as a way of entering into genuine conversation with and among
one's customers.

souza blogging

"

The Bubbler Advantage
Bubbler users create web pages by dragging and dropping their content
-- blog entries, photographs, and links. "And we're building it on top of
an extremely high-speed engine that provides the fastest way ever to get
content up onto the web.com/ . The paper emphasizes the importance of transparency by any
PR/marketing firm that engages in blogging.

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Showcases Next Generation Web Publishing Technology at DEMO@15 !

SCOTTSDALE, Ariz. "What Five Across has accomplished
with the integration of blogging within a rich client collaboration tool is
extremely exciting. How Real People Are Finally Being Heard," available for
download at both companies' Web sites (http://www.com) contributed to the metrics and guidelines used to
determine inclusion, ranking and influence for the blog directory." In 2003 , The Holmes Group named Edelman
"Agency of the Year," and PRWeek voted its work for CIT "Best Campaign of the
Year," the industry's most prestigious award for client programming.edelman.intelliseek.

Individual weblogs for teachers, students, or staff that do not fit this topic almost certainly should go to dmoz.

literate gamut

Five Across' Bubbler Server
technology combines the content into compelling web pages in real time. "There's a right way and a
wrong way to think about and approach the blogosphere, and public relations
professionals who get it wrong will get burned -- it's that simple. Edelman's
network includes four specialty firms -- Blue (advertising), First+42nd
(management consulting), StrategyOne (research) and BioScience Communications
(medical education and publishing) -- making it possible for us to offer
clients a comprehensive spectrum of communications.

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weblogging souza

com. The Bubbler Server transparently
integrates web hosting, content management, and messaging, eliminating the
need to source and manage separate web server, SMTP, instant messaging, and
file sharing systems. 'Trust MEdia' Ranks Influential Bloggers, Helps PR Professionals Navigate
Blogs Intelligently

CHICAGO, and CINCINNATI, A newly published white
paper on blogs from Edelman, the world 's largest independent public relations
firm, and Intelliseek, a marketing intelligence firm and provider of one of
the Internet's leading blog portals, explores the importance of the blogging
phenomenon for public relations and marketers and provides a first-of-its-kind
directory of influential bloggers , segmented by industry.

To view this white paper on blogs, please click on the following link
http://www.com/image/insights/content/ISwp_TrustMEdia_FINAL.

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Blogging software delivers the ability to author pages in a pre-
formatted style combined with built-in web hosting, so users don 't need to
arrange for web hosting contracts, understand FTP, and become DNS experts. For companies ,
bloggers represent an immediate source of information and feedback, but also
an opportunity to engage a rapidly expanding global network of influential,
credible, passionate and involved group of real people who communicate
constantly," said Pam Talbot, President + CEO, Edelman U.
Edelman and Intelliseek will promote the white paper through a series of
webinars, presentations and engagements to interested parties and clients
across the country.

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edelman. Visit
http://www.

In other words , sites listed here are about weblogs as an instructional technology.

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"Five Across takes business blog publishing to a new place," affirmed
Chris Shipley, executive producer of DEMO@15! "By integrating blog publication
into the communication workflow, Five Across might well be the fastest blog
tool yet. The Bubbler OEM Server is available immediately for ISPs and
other blog hosting providers and the Bubbler Workgroup Suite will be available
at the conclusion of the public beta.,
and backed by leading investors Adobe Ventures and Granite Ventures. For more
information please visit http: //www.com)
Intelliseek is a marketing intelligence firm that helps marketers, brands
and companies turn unstructured data into insights to promote, protect and
enhance brands and products.

weblogg bloggers

"Blog-based collaboration has become a very hot area," observed Stowe
Boyd, president/COO of Corante Research.

NOTE: Bubbler, InterComm, Five Across and the Five Across logo are
trademarks of Five Across, Inc.

Edelman Intelliseek Co-Publish First-of-a-Kind Report on the Impact of Blogs

Intelliseek is based in
Cincinnati, and its Applied Research Center is based in Pittsburgh.

gamut literate

pdf

About Edelman (http://www.com for more information.

blogs literate

Content assembled with Bubbler can be presented in dramatically different
styles through a rich set of high-quality designer templates .
"We've entered the era of mass personalization where people expect far
greater participation in their favorite brands and companies.
Blogs, easily created Web sites by authors who publish unsolicited news
and opinion, have emerged as one of the newest sources of content on the
Internet .
"Consumers are increasingly turning to other consumers for trusted
information, and the blogging phenomenon is the perfect example of this
shift," said Pete Blackshaw, Intelliseek's CMO and co-founder of the Word of
Mouth Marketing Association, which held its Word of Mouth Summit last week in
Chicago . "Public relations and marketing professionals need to understand the
impact of blogging and other forms of consumer-to-consumer discussion on their
profession and practices.

thereof blogging

, Five Across, Inc.bubbler .
"Trust MEdia .blogpulse.

teachable webpublishing

As
a result, blogging software has delivered a faster, easier way for consumers
and business users alike to publish online. While
most blog software is limited to text entries, Bubbler excels at photo, audio,
and video file handling.99 per month, depending on storage and
bandwidth usage.

. So-called "consumer-generated media" fuels Edelman's Word of Mouth
Marketing division and Intelliseek's marketing intelligence solutions.com)
Edelman is the world's largest independent public relations firm with
1,800 employees in 41 offices worldwide .

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, the Silicon
Valley start-up that fused instant messaging with file sharing in 2004,
redefined the landscape of web publishing today at DEMO@15! with the
announcement of Bubbler(TM), the world 's fastest blogging platform. The Bubbler client updates text and pages
in real time, allows drag -and-drop photo, audio, and video sharing, and has a
group model that provides wiki-like collaboration for authorized users."
Trust MEdia, geared to the public relations, marketing and communications
communities, also provides examples of recent corporate and marketing blogs,
and offers tips for professionals interested in getting involved in the
blogosphere.edelman. Ad Age recently profiled Edelman as
one of their "Best Agencies in 2004.

About Intelliseek (http://www.

fiedler incarnations

After the public beta period, Five Across will offer a 30-day free trial and
several hosting options starting at $4.bubbler.intelliseek."
Edelman was the first major PR firm to launch a corporate blog with CEO
Richard Edelman (Six AM), and Intelliseek routinely includes blog data in its
word-of-mouth analyses for corporate clients and brands.
The white paper's blog directory (available only to Edelman clients) ranks
and profiles top bloggers who cover six key industries: marketing and public
relations, business, consumer packaged goods, consumer technology, health care,
and public affairs .

weblogging unsubstantiated

Five Across' new Bubbler technology
dramatically changes the landscape in rich-media blogging, high speed, and the
quality of the resulting pages.
"We're closing the gap between simple blogs and full-scale media web
sites," asserted Five Across CEO Glenn Reid. Five Across offers blog hosting to Bubbler users on the
company's public Bubbler hosted service and will offer an OEM version of
Bubbler Server to ISPs to offer blog hosting to their customers. Intelliseek specializes in "consumer -generated
media," the wealth of consumer opinion expressed in Internet forums, boards,
and blogs , and in direct company feedback and solicited data.

org/Computers/Internet/On_the_Web/Weblogs/Personal

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According to blog directory and
measurement firm Technorati, 23,000 new weblogs are created every day, yet
only 7% of US online consumers currently have blogs, according to the Pew
Internet + American Life Project.

jerz bloggers

All other company and product names are the
trademarks or registered trademarks of their respective holders. The paper also provides basic information and experienced
advice on blogger behavior, blogger engagement, legitimate public relations
uses of blogs, and a blog lexicon .

unsubstantiated teachable

The company's initial product, InterComm, has been
adopted by a diverse set of customers including Dartmouth University's
Hitchcock Medical Center and Jordan Baris Real Estate Services within the
first six months of availability.

teachnology pedagogy

Five Across Challenges the Weblogging World With Advanced Technology

Blogging Before Bubbler
The blogging phenomenon is fueled not only by online users ' innate desire
to publish, but also by a new generation of tools that simplify web publishing
for novices. Blog authors can now post files of any type,
including digital photographs, movies, audio , and other multimedia assets as
well as business documents like spreadsheets, documents, and presentations ..com/insights and
http://www.S.

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com. Five Across is based in Palo Alto, Calif.edelman.com), strengthens Edelman's foundation in blog
practices and reflects both firms' deepening experience in blog analysis and
consulting.
"Blogging is not a fad, and it's not going away," said Rick Murray,
general manager, Edelman Diversified Services.

Primarily for sites, papers, or blogs (or blog entries) about the use of weblogs in education.

pedagogy weblogg

The
Bubbler hosted service is launching as a free public beta and the Bubbler
client is available at http://www. "The white paper
is to help companies better understand how to engage bloggers through
authentic dialogue in ways that are appropriate and respectful. Intelliseek 's BlogPulse portal
(http://www."
For information about the white paper or word-of-mouth marketing , contact
Edelman at 312-240-2822 or Intelliseek at 513-618-6700. Its BlogPulse portal tracks and analyzes
millions of blogs for key insights and trends.

jerz clearninghouse

Bubbler
technology leapfrogs existing blogging tools to enable the creation of
media-rich blogs at lightning speed.