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"
Eisenberg explains that one major difference is a website's ability to be
built using multiple links.

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Bryan Eisenberg and Jeffrey Eisenberg are co-founders of Future Now, Inc.

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FORT WORTH, Texas, The Fort Worth Chapter of
International Association of Business Communicators (IABC) has announced that
former IABC Board Chairman Charles Pizzo will speak at the April 5 luncheon on
"25 tips and tricks that draw reporters to your Web site. A website, it's explained, should use multiple
links to cater to exactly what a prospective customer is looking for. "Where print copy
is limited, and has to guess at who is targeted and what they're looking for,
a website has the particular ability to filter people to places they want to
be to do the things they'd like to do.com ) has helped clients such as Dell , GE Volvo,
Overstock + Disney.

Aimed at helping Post Graduate level researchers learn how to do better research.

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39th Floor. The point: keep the copy shorter, and
avoid long-winded statements of why what you're selling is the best.

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Whereas readers of print
material have, by choosing to read , in essence, opted in, web users more often
are looking for something specific.

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If
the navigation is confusing, reporters can't find the content they need.

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Charles Pizzo to Speak to Fort Worth IABC

How to Write Web Content for Sales

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Contact:
Bryan Eisenberg or Jeffrey Eisenberg
http://www.calltoactionbook.

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"So it should only make sense that the copy selling to them will
work in a different manner.com

This press release distributed by PRWEB ( http://www.

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The key to failure is to let a non-journalist -- like your
boss -- control section for the media . Lunch
cost for IABC members is $20 and $25 for nonmembers. Bestselling Book Says It 's Different Than Print Copy

NEW YORK, According to a book making waves in
bookstores and Internet circles alike, writing web copy with a print copy
mindset will cost you sales.

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Most
net newsrooms are wordy and don't provide the basic facts a reporter on
deadline requires. RSVP to Julie Trowbridge
at Trowbridgeja@c-b.

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( http://www.prwebdirect.

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The book, "Call To Action ," by New York brothers Bryan and Jeff Eisenberg,
says the different dynamics in how people use the internet, makes how you
write copy vital.futurenowinc.

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Charles will show you how to give
reporters what they want, how they want it, and when they want it. Very
often such copy, the book says, is just getting in your user's way.

Students do a PhD in order to learn how to do research.

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He is a New Orleans-based expert and contributor to numerous
Ragan publications.com
877-643-7244
http://www.

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"
A bad Web site press page can cause a newsworthy story to be killed.

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"There's unlimited space on a website," says Eisenberg.

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He has been quoted in Melcrum's Business Communicator , PR
News, PR Canada and PR Week Asia.
The luncheon meeting will be held April 5 from 11:30 am to 1:00 pm at the
Petroleum Club, Carter-Burgess Plaza, 777 Main Street. Creating web content without taking
advantage of the real power of its non-linear make-up is leaving it all on the
table .,
a marketing boutique focused on helping clients convert their website's
traffic into leads, customers and sales by applying Persuasion Architecture,
copywriting, usability and web analytics to design, redesign and optimize
websites and other online marketing efforts.futurenowinc.com/ ) , a
service of eMediawire.

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com by April 1."
Another difference "Call To Action" points out is a web user's relative
impatience compared to someone reading a print piece.

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You'll learn:
- To avoid design disasters that reporters hate
- Tips and tricks proven to succeed
- How to be a resource for reporters -- and keep them coming back

Charles Pizzo / Louisiana, USA, has been studying media relations for
nearly a decade.
"Internet users are different than those using print copy," explains Bryan
Eisenberg.

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Pizzo is a former chairman of both IABC and
its Research Foundation. Future Now, Inc.