"
Stubbs said advertisers can of course see their listings and ads on
SMARTpages.
"Connecting buyers and sellers is what sets effective local search apart
from all others.com .

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, YellowPages.com LLC is a joint venture operation of SBC Directory
Operations and BellSouth Advertising and Publishing Corporation.

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com and RealPages. RealPages.com

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com .

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As a direct result of the joint venture, consumer traffic to
SMARTpages.com advertisers, " said
Charles Stubbs, CEO and President of YellowPages. "The goal of the joint
venture was to bring added value to advertisers - and this first step is doing
just that by placing advertisers where more customers can find them. NEW YORK, Ambassador Yellow Pages, the fastest
growing directory publisher in NYC, is introducing its "Local Clicks" Program:
a guaranteed search-engine traffic package designed for small business.

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com advertisers.atlantafutons.com. our Advertisers benefit from both.

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The YellowPages.

About YellowPages.com and YellowPages."

About Ambassador:
Ambassador Yellow Pages (http://www. Chekmayan,
Tactical Public Relations,
+1-212-794 -8757
ara@tacticalpr.

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com acquisition is
bringing to SBC SMARTpages.
Fabio Coelho, President of BellSouth's online directory group, said the
transition from RealPages.com to YellowPages.
"The future site, with the intuitive brand, positions us to build on our
current successes and establishes one of the most prominent sites for
connecting buyers and sellers, as well as effective local search," Coelho
said.

Ambassador's Products also include Print Yellow Pages and Directory
properties such as Yahoo! Yellow Pages and Switchboard. "Click-thru
measurement is now just as important -- as we can deliver these leads from
multiple sources, both print and online .

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com traffic comes at no additional
cost to advertisers on SMARTpages.com.
The research Ambassador conducted over the last year indicates that local
businesses receive both phone calls as well as click-through's from their
online marketing efforts..

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com advertisers has increased by more than 17
million monthly searches.com and RealPages.com, but can also access http://www. For the second year in a row, the
Yellow Pages Industry Management Association has awarded Click Forward's
clients top honors for its electronic product innovations.

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com
and RealPages. This puts SMARTpages. Formed in
late 2004, the company currently operates three leading Internet Yellow Pages
sites - SMARTpages .com, RealPages. In late 2005, the three sites will merge to form a premier Internet
Yellow Pages site at the URL http://www.com local advertising is
sold by BellSouth Advertising and Publishing Corporation.

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com, a joint venture
of SBC Directory Operations and BellSouth Advertising and Publishing , is now
paying off in a substantial increase in potential exposure for SMARTpages.com and RealPages .yellowpages.
The joint venture continues SBC Directory Operations and BellSouth
Advertising and Publishing's mission to be a premier source for local online
advertising solutions.AmbassadorYellowPages .

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com and BellSouth RealPages.com. This additional traffic we are now providing our advertisers
will do just that. Our advertisers now have the opportunity to connect with
more customers, in more places , more often," said Myles Midgley, Executive
Director-Internet Yellow Pages for SBC Directory Operations . Tracking code and
metered numbers will be used to verify response -- something Ambassador has
focused on since entering the NYC market.
In addition to competitive print and online advertising options ,
Ambassador offers metered tracking lines through StandardCall and Who's
Calling, and tracking code through Index Tools.clickforward.

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com on pace to deliver more
than 40 million combined monthly searches and RealPages.com is bringing to our business," said Elsaeser.com and RealPages.com for BellSouth advertisers is
in high gear, with more changes and enhancements in the months ahead.

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com site conduct a local business search, they may find
SMARTpages.
Kurt Elsaeser, owner of Home Concepts, a contemporary furniture store in
Atlanta, welcomes the increased traffic and sees this as a great asset to his
Internet Yellow Pages advertising.com ), which allows buyers to see
all of our merchandise at their leisure before making a purchase. Combined, the
three sites currently receive more than 50 million monthly consumer business
searches.

Ambassador Yellow Pages: First in NYC to Offer Guaranteed Local Pay-Per-Click Traffic

Ambassador measured click-thru rates and phone
calls originating from advertisers' internet yellow pages (IYP) programs and
found phone calls account for as much as 15% of the response.
"We're in the business of generating qualified leads for local businesses ,
and measuring print response via metered lines is something we've done for
years," said Rich Hargrave, Vice President of Internet Sales.

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com.

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com advertisers in their search results. An increase
in this traffic is exciting and we are very happy to see the benefits
YellowPages.

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YellowPages .com Increases Exposure by Millions to SBC SMARTpages.com and BellSouth(R) RealPages.com(R) Advertisers

Simply put: leads come in two forms
-- clicks and calls.

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com on pace to exceed
20 million combined monthly searches to their local advertisers.
Ambassador's solution allows print advertisers to receive targeted leads
from search engines -- including Yahoo!, Google, Lycos, AOL and Ask Jeeves --
without mastering the complicated Pay Per Click process, according to CEO
Kathy Hipple."
Software and traffic fulfillment is being managed through Florida-based
Click Forward, a national leader in online advertising management.
"It's about accountability," notes Hargrave. "The Yellow Pages is the most
accountable medium in the history of advertising -- and it's now been joined
by local Internet search ..

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SMARTpages.com local
advertising is sold by SBC Yellow Pages. Ambassador is committed to offering
its advertisers the best opportunities in the marketplace, in both print and
online. Click Forward builds applications
optimizing business processes across a variety of industries -- with a
specialty in local online marketing and advertising automation solutions for
publishers, agencies and dealer networks.

This category includes sites that provide free Web based telephone/address look up services.

Sites that publish and sell telephone directories, and/or offer directory access on a subscription basis, but don't provide a free look up service for Web users are listed under Business/Publishing_and_Printing/Publishing/Books/Reference/Phone_Directories/

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- Joint Venture Bringing Potential Increase of 17 Million Monthly Local
Business Searches

PASADENA, Calif.
"This is the first of many advantages the YellowPages.com
YellowPages .

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yellowpages.

CONTACT:
Ara E.

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As visitors
to the YellowPages.com and
view it as well.
"Our Internet Yellow Pages presence gives customers the ability to link
directly to our web site ( http://www.com), founded in
1999, is the fastest growing yellow pages company in New York City. Started by
successful media and business executives, the Company's mission was, and
remains: to publish the finest directories in the nation, offering businesses
a cost-effective alternative to the utility phone directories through timely
distribution and strategic partnerships .

About Click Forward:
Click Forward (http://www.com) is an interactive marketing +
custom software application company.

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