This announcement does not constitute an offer to sell or solicitation of
an offer to buy any securities. Any offering of the securities will only be
made by means of a prospectus.S.
Through an agreement with America Online, Inc.

indexed explanation

InsWeb Announces Online Marketing Partnerships

basic terms

The trust will only be qualified with securities regulatory authorities
in Canada and will be sold through Scotia Capital Inc.M.

opinionated acronyms

coverage marine

M. U.
-- E-LOAN(R), an online consumer direct lender dedicated to providing
borrowers with a more enjoyable and affordable way to obtain mortgage,
auto and home equity loans, has included InsWeb as an integrated
placement within the Auto Insurance Center on the E-LOAN website.

marine relating

Canadian subsidiaries include Kingsway General Insurance Company, York Fire +
Casualty Insurance Company and Jevco Insurance Company., InsWeb Corp .

opinionated explanation

insurance indexed

About the Company
-----------------

Kingsway Financial Services Inc.

About InsWeb
InsWeb enables consumers to compare multiple, actionable quotes for auto ,
term life, health, homeowners, renters and condominium insurance offerings
from many of the nation 's highly rated insurers.

compiled reinsurance

and an underwriting
syndicate to be formed by it. Kingsway expects to use the net proceeds from a
note to be issued by a subsidiary in connection with this offering to provide
additional capital to its operating subsidiaries and for general corporate
purposes, including the repayment of all or a portion of its revolving credit
facility.com, one of the world's largest online marketplaces for
relocation information, has partnered with InsWeb to be the exclusive
provider for Auto, Homeowners and Renters insurance within their
Insurance Center .

indexed explanation

S.
(Nasdaq: INSW), an insurance marketplace that enables consumers to shop online
for a variety of insurance products, today announced the latest in a series of
strategic marketing partnerships launched with a variety of synergistic web
properties.

insurers glossary

The Company also operates reinsurance subsidiaries in
Barbados and Bermuda. Best. Kingsway General and York Fire are rated "B++" (very
good). The Company's senior debt is rated investment grade "BBB-"(stable) by
Standard and Poor's and "BBB" (stable) by Dominion Bond Rating Services.
-- Edmunds.

primarily opinionated

com.

terminology dictionaries

and the world's largest online
marketplace for buying and selling all things automotive, has included
InsWeb within its Auto Insurance Center. All
marks above are those of InsWeb Corporation, except for those of insurance
insurers, brokers, agents, industry organizations, financial institutions,
online partners, service providers, other mentioned companies and educational
institutions, which are the marks of their respective entities.

insurers insurer

are listed on the Toronto
Stock Exchange and the New York Stock Exchange, under the trading symbol
"KFS".

pictorials marine

TORONTO, May 18 - (TSX:KFS, NYSE:KFS) Kingsway
Financial Services Inc. today announced that a preliminary prospectus has been
filed with securities regulatory authorities in Canada for a proposed public
offering of preferred units of an investment trust. subsidiaries
include Universal Casualty Company, American Service Insurance Company,
Southern United Fire Insurance Company , Lincoln General Insurance Company,
U. SACRAMENTO, Calif.

insurance terminology

InsWeb is now represented
in the insurance area of the AOL Autos Channel, offering consumers the ability
to obtain quotes for auto insurance coverage from some of the nation's leading
insurance carriers.

terms reinsurance

insurers relating

The
common shares of Kingsway Financial Services Inc.
InsWeb has also recently entered into similar marketing agreements with
the following complementary websites:

-- eBay Motors, a unit of eBay Inc .
-- ShareBuilder, an online brokerage designed to make investing in the
stock market simple and affordable, has partnered with InsWeb to be the
exclusive provider of online quotes for Auto, Term Life, Homeowners,
Renters and Health insurance within its new Products + Services
offering.

glossary compiled

Kingsway's primary business is trucking insurance and
the insuring of automobile risks for drivers who do not meet the criteria for
coverage by standard automobile insurers. Lincoln General Insurance Company, Universal Casualty
Insurance Company, Jevco and Kingsway Reinsurance (Bermuda) are all rated "A-"
Excellent by A. The top-rated online
insurance marketplace also provides live customer service, interactive tools
and independent research., InsWeb is
accessible at http: //www.

NOTE: "INSWEB" is a registered service mark of InsWeb Corporation.

indexed acronyms

Kingsway announces public offering of preferred units of an investment trust

-- Monstermoving.insweb.

subject insurance

com, the premier online resource for automotive information,
has partnered with InsWeb to provide an integrated placement within the
Insurance Center on the Edmunds.

indexed insurer

Security Insurance Company, American Country Insurance Company and Avalon
Risk Management, Inc.com website.

demutualization reinsurance

is the largest truck insurer in North
America and the sixth largest non-standard automobile insurer in North America
according to A. The Company currently operates
through ten wholly-owned insurance subsidiaries in Canada and the U. Headquartered in Sacramento, Calif.

basic insurer

Best..S.

life explanation

marine reinsurance

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- - kjjkjk

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