Business Editors/Media Writers

NEW YORK----Hearst Magazines plans
to enter the weekly market later this year with the introduction of
Quick + Simple , a new publication targeting women, announces Hearst
Magazines President Cathleen P. Based in the
UK, Decyfer is a leading publisher of global price assessments and market
analysis for all key fertiliser products. We achieve
this through our wide range of highly responsive, named b2b contacts and our
quality marketing services.

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Quick + Simple's editorial will
be overseen by Susan Toepfer , a veteran of magazines and newspapers. Prior to that, Haley was founding publisher of
Organic Style and publisher of Organic Gardening from 2001-2004.S.mardev.com,
CWJobs, Estates Gazette Interactive (EGi), ATI (Air Transport Intelligence),
ICIS, Kellysearch, Kompass UK, and Bankers' Almanac.reedbusiness .

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, the company's U.
with its vast portfolio of monthly women's magazines such as
Cosmopolitan; Good Housekeeping; Harper's BAZAAR; O, The Oprah
Magazine and Redbook. "I am confident that the combination
of Decyfer's deep fertiliser market expertise with our broader price
reporting experience is going to deliver some fantastic new services for our
customers. For further information on ICIS-LOR
and ICIS news, please visit http://www.

writer fields

Black.
Haley will be responsible for the weekly's advertising .icis.
DecisionMaker Portrait allows marketers to identify the contacts
available within DecisionMaker - Mardev's business targeting database of over
2. Mardev will then analyse the combination of these fields
and develop a propensity model. This allows users to make their
selection based on ROI objectives and deliver more profitable marketing
activities
DecisionMaker Portrait provides robust, reliable results with responsive
prospects and will allow marketers to increase response rates by selecting
the best possible prospects for their offer, reduce wastage and opt out rates
through more effective targeting and generate the best possible return on
investments for their campaigns.

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Bernadette Haley, former publisher of Reader's Digest and Organic
Style magazines, will head up the advertising efforts.

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For a full listing visit
http://www.

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LONDON, In conjunction with the new release
of their DecisionMaker database, Mardev announce the launch of their data
modeling solution DecisionMaker Portrait.
Notes to Editors:
Mardev
Mardev is a leading global organisation specialising in business and
professional data, related applications and services. Our mission is to solve
our clients' prospecting, lead generation and business development needs and
provide unique targeting coupled with effective routes to market.

aired fields

ICIS Acquires Decyfer Leading Publisher of Price Assessments and Market Analysis for the Global Fertilisers Market

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Quick + Simple will cover real women and what's important to them
in a positive, upbeat format, including home, family , food, health,
nutrition, fitness, fashion and beauty. The premiere issue will hit
newsstands this summer. Prior to that, she held a
number of key positions at the New York Daily News. LONDON , ICIS, the global market pricing and
intelligence service for the oil and chemicals industry, has acquired Decyfer
Ltd (http://www. The
model identifies the importance of each demographic variable when looking at
a customer profile.

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S.decyfer.8m named UK records - that are most likely to respond to their proposition.

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Previously, she spent several years at Reader's Digest, overseeing the
Reader 's Digest Special Interest Magazine Group as vice president and
group publisher and, previously, as vice president and publisher of
Reader's Digest magazine. subsidiary, The National Magazine Company -
in a joint venture with ACP, the Australian publishing company - has
two weekly publications called Best and Reveal, the latter which
launched last year. Hearst's magazines are read by more U.com,
CWJobs, Estates Gazette Interactive (EGi), ATI (Air Transport Intelligence),
ICIS, Kellysearch , Kompass UK, and Bankers' Almanac.
This approach enables practitioners to identify prospects who are most likely
to respond to their offer.
Each prospect from the DecisionMaker database is allocated a score based
on the propensity for the prospect to share the same demographic and
combination of characteristics as the customers. This score is then used to
select the best records to target from DecisionMaker.

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This marks a return to Hearst Magazines for
Haley, who was associate publisher of Good Housekeeping in 1998.
While Quick + Simple is Hearst's first weekly magazine in the
U .

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K.com), a global fertiliser reporting business. RBI publishes over 100 market leading publications ,
directories and online services, and organises many industry conferences and
awards.

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Previously , she spent
nearly 15 years at People, rising from senior writer to deputy
managing editor of the weekly publication.S.reedbusiness.uk

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Mardev Launches DecisionMaker Portrait Modeling Tool

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"Our fertiliser clients - for both ICIS and Decyfer - can be assured they
will continue to receive the best information available, but the acquisition
does allow ICIS to significantly expand the reporting resources dedicated to
fertilisers," said ICIS-LOR and ICIS news Global Editorial Director Andy
Soloman.

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"We are delighted to be joined by the Decyfer team," said ICIS-LOR and
ICIS news Publisher Christopher Flook. They will continue to produce
their key weekly report "The Market " and other products, although in time the
fertiliser coverage from ICIS-LOR and Decyfer will be merged to offer clients
the full benefits of the extended market reach the acquisition brings.
The model will also predict the selection which will deliver the optimum
return on investment.

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S. Both titles have found great success with readers."
As part of the acquisition, Decyfer founders Stephen Mitchell and
Antonella Harrison will be joining ICIS-LOR as joint Managing Editors of a
new Fertilisers division - ICIS fertilisers.com
Reed Business Information
ICIS is part of Reed Business Information (RBI), a division of Reed
Business and a member of Reed Elsevier plc, the world's leading publisher and
information provider. RBI publishes over 100 market leading publications,
directories and online services, and organises many industry conferences and
awards.com, Caterer.

particular fields

Hearst to Launch Quick + Simple a New Weekly Magazine; Largest U.S. Women's Magazine Publisher Makes First Foray into Weekly Market

Most
recently, she was consulting publisher for Working Mother and Working
Woman magazines.hearst.

Notes to Editors:
ICIS-LOR
ICIS-LOR, an independent pricing and market intelligence service from
ICIS, provides petrochemical and oil markets with reports published daily,
weekly or monthly on more than 120 commodities.com, Caterer.uk

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Hearst Magazines is a unit of The Hearst Corporation
(www. Using information supplied by the client, such as cost
per contact and sales yield, the model will calculate at which point
contacting more prospects reduces ROI.

writers weekly

The RBI portfolio includes Computer Weekly, Caterer + Hotelkeeper,
Commercial Motor , Community Care, Estates Gazette, Farmers Weekly, Flight
International, New Scientist, Travel Weekly , Totaljobs.
The client's customer base is matched against the DecisionMaker database
and a range of demographic fields is attributed to the customer base. Mardev will then
recommend the most suitable contacts to be selected within the scored
prospect file.

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The pricing information is
gathered by teams of experienced reporters in London, Houston, Singapore and
Shanghai to offer the most complete , authoritative and up-to-the minute
independent market information available.com
Reed Business Information
Mardev is part of Reed Business Information (RBI), a division of Reed
Business and a member of Reed Elsevier plc, the world's leading publisher and
information provider.co.

notable writers

"There 's room for
a new entry in the non-celebrity, weekly women's service category, and
we believe that Quick + Simple, with its tips, advice and solutions,
will appeal to women across the country. titles and 140 international
editions. The company also publishes 18
magazines in the United Kingdom through its wholly owned subsidiary,
The National Magazine Company Limited.co.

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"
Toepfer, who will serve as the magazine's editor-in-chief, spent
the past two years at G+J USA Publishing, where she was
editor-in-chief on several development projects. adult women than
any other monthly magazine publisher. For more information, visit http://www. The RBI portfolio includes Computer Weekly, Caterer + Hotelkeeper,
Commercial Motor, Community Care, Estates Gazette, Farmers Weekly, Flight
International, New Scientist, Travel Weekly, Totaljobs.

weekly birth

"With our long history of publishing powerful magazine brands like
Good Housekeeping and Redbook, Hearst knows the mainstream women's
magazine market backwards and forwards," says Black.
Hearst Magazines currently reaches nearly 50% of women in the U.com), one of the world's largest publishers of monthly
magazines, with a total of 18 U. For a full listing visit
http://www.
The model offers a sophisticated method of selecting prospects that will
significantly improve response rates and win more business .
In partnership with the analytics specialists Qbase and a new modeling
technology called KXEN, Mardev uses the most scientific data selection
process possible to analyse and predict where new business will come from.