PRESS RELEASE Technical Analysis: XM Satellite Radio Apple Computer OmniVision Marsh +amp; McLennan

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Investigating how much a company spends per year on technology licensing
and consulting fees, their volume of support transactions via phone, e-mail
and the Internet and several other key factors enables businesses to gain a
clear picture of what aspects of their support organizations are, and are
not, contributing to its ROI . The average deployment time for Parature's solution is 3-5 weeks,
compared to the months or years that other solutions may take.

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Kee Jr.

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"It helps traders avoid making mistakes, and it
helps them go with the flow of the stocks at all times. For more information on
the full features available in Parature, or to sign up for the FREE 30 Day
Trial, please visit
www.

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Business Editors /Consumer Products Writers

DUBLIN, Ireland----Research and
Markets (http://www.5%
Marketers often confuse habit with loyalty and believe Seniors are
unattractive to target as they have fixed behaviors.S.
Continually growing, Parature serves industry leaders such as Office Depot,
ATI Technologies Inc.

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Companies need to understand and interpret the changes in
order to capitalize on the new emerging opportunities., Chief Investment Strategist
with Stock Traders Daily.

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The changing Senior group has resulted in the creation
of a generation with higher disposable income but limited leisure
time .parature.com/roi/default.

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Stock Traders Daily, CRD number 111906.

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This report provides:

Exhaustive review of best practice NPD and marketing campaigns
from around the world

Comprehensive primary research covering senior industry
figures to uncover the latest thinking in targeting Seniors

Actionable recommendations explaining how to effectively
develop and position a brand with respect to the market
changes

A comprehensive analysis of the Seniors group covering
demographics, social issues and emerging unmet needs and
behaviors

This information will enable readers:

-- Learn new insights and uncover unmet needs about the highly
profitable Seniors group in Europe and the US

-- Recognize key trends in Seniors behavior and understand how to
capitalize on the new opportunities revealed

-- Discover how to tailor NPD and marketing campaigns to more
accurately target Senior consumer groups

For more information visit
http://www.

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However, Seniors
often purchase out of habit rather than loyalty. Seniors are
demanding novelty and convenience from purchases but are not prepared
to sacrifice quality, health and individuality.
Whether it be because of recent earnings,
important corporate news events, or recent analysts comments, the stocks
represented in this article are beginning to move and many Traders are
wondering how they should be positioned in them as a result.stocktradersdaily.parature.

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To answer
this question, Stock Traders daily has issued a comprehensive trading
report for each stock herein."





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A Detailed Trading Analysis has been provided for the Stocks listed here:

XM Satellite Radio Holdings Inc (NASDAQ: XMSR)

Apple Computer Inc (NASDAQ: AAPL)

OmniVision Technologies Inc (NASDAQ: OVTI)

Marsh & McLennan Companies Inc (NYSE: MMC)

Details are available immediately on our Corporate Website:

http://www .

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Thomas Kee, CRD number 2369405. Because Parature hosts, administers and
maintains the solution, and due to the company's subscription-based pricing
model, there are no high costs that traditional installed software vendors
charge.

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Participants can also register to receive the nationwide
results of the survey and an accompanying report in April 2006 to compare
their support organizations to other businesses across the U. Through
its suite of modules, Parature allows companies to provide critical
self-servicing information on a 24x7 basis via the web, resulting in
reduction of inbound support load and therefore reducing support costs.

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In 2003 Seniors accounted
for almost 40% of all European personal care occasions, which is
higher than younger groups who have traditionally been the focus of
marketing activity in personal care.

"Our Analysis tells Traders how they should be trading these stocks in
light of these events," said Thomas H.

To participate in the ROI survey and register to receive the nationwide
results, please visit
http://www.

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researchandmarkets .researchandmarkets.com/reports/c12559

With Parature's on demand
customer support and help desk solution, the risk of both of these
potential pitfalls is mitigated. The survey deadline
is March 31, 2006.

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com/reports/c12559) has
announced the addition of Older Consumers: Destroying Marketing Myths
to their offering.

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Thus, providing
Seniors with information on the real benefits of a product will
encourage switching among Seniors and satisfy their thirst for
knowledge .

PRESS RELEASE Parature Conducts Nationwide Customer Support ROI Survey

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Trends in Seniors behavior are shattering traditional assumptions
of the group. In Europe and the US the number
of occasions amongst seniors is the fastest growing, with respective
CAGRs over the next five years of 2.5% and 1.





Parature Client Case Studies


According to Rebecca Wettemann (1), Vice President of Research at industry
analyst firm Nucleus Research, the two key pitfalls that lead to
disappointment in the ROI of support initiatives are high initial and
ongoing software costs and long deployment times.com.

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Parature, provider of award-winning, on demand
customer support software, announced today that the company is conducting a
nationwide survey of customer support professionals to uncover the exact
costs involved with operating a customer support organization and to
examine what return on investment (ROI) businesses are receiving from their
support solutions. and Florida State University.

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aspx?sSource=press.

About Parature

Parature, the leader of online support software enables companies to
improve their internal and external support, while reducing costs.

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Todays Seniors are more experimental and are willing to pay a
premium to trade-up to higher quality, convenient food and drinks and
those that provide proven health benefits. Individuals taking part in the survey can use the
results as an analysis tool and potentially report findings to their
management team and use the information as a guide for improving current
inefficiencies.

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Research and Markets: Untapped Potential in Senior Markets as Changing Lifestyles Have Resulted in a Generation with Higher Disposable Income but Limited Leisu

(1) As quoted in the SearchCRM article CRM ROI 101, June 25, 2004

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