"Upstream companies seem to have an inability to effectively attract that
age demographic into this booming industry that is rich with opportunities,"
Sowers said .

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upstream oil and gas industry has dropped an astounding 1.

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She has a degree in
communications from the University of Wisconsin - Madison and an MBA
from the College of William and Mary.

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No-shows will be billed.

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International Association of Business
Communicators (IABC) President Julie Freeman , ABC, APR, will draw on
the ideas presented in the popular business book, "When Generations
Collide ," at the monthly membership luncheon program of the Chicago
Chapter of IABC.
Julie Freeman will discuss the values and attitudes of the four
adult generations in the United States. Through networking events, monthly
professional development programs, a bi-monthly PRISM newsletter, Web
site www .

Oil + Gas Industry Could Face a Talent Crisis According to New Deloitte Report

widens layoffs

Clark
St. In the US, services are provided by the subsidiaries of Deloitte +
Touche USA LLP (Deloitte + Touche LLP, Deloitte Consulting LLP, Deloitte
Financial Advisory Services LLP, Deloitte Tax LLP and their subsidiaries), and
not by Deloitte + Touche USA LLP.

unemployment dilemma

The March luncheon is scheduled for March 6 , 2005, 11
a. In a recent
survey, networking was the #2 reason why people are members of
IABC /Chicago, after professional development. With nearly 500 members,
IABC/Chicago is one of the oldest and largest chapters in the world.1 million jobs. "But conversely, for the savvy and
organizationally skilled employer who can adjust to their interests, there is
a rich resource of talent to be tapped with Gen-Y.

layoffs unemployment

Services are provided by the member firms or their subsidiaries
or affiliates and not by the Deloitte Touche Tohmatsu Verein.

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- 1 p.

hickok lifetime

node downsizing

If left unchanged over the longer
term, this trend could significantly impact oil and gas production.
Since the wave of mergers and acquisition starting in the 1980s, the U.

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, Chicago. The
insights she will share will help communicators get messages across to
both employees and customers.

About IABC/Chicago

IABC/Chicago is the Chicago Chapter of the International
Association of Business Communicators (IABC), the premier
international knowledge network for professionals engaged in strategic
business communication management.S. "Additionally , even when lured into the right degree programs,
they don't sign on and stay for the same reasons as earlier generations.

attitudes armando

The challenge is to be able to create an environment for success in the
workplace, with non-financial incentives that include active learning
opportunities, an effective organizational environment and collaborative,
interactive working styles. Each of the
member firms is a separate and independent legal entity operating under the
names "Deloitte", "Deloitte + Touche", "Deloitte Touche Tohmatsu" or other
related names.

faced armando

In her 20 years in communication and non-profit management, Julie
Freeman has helped rebuild the public image of numerous organizations
that have undergone financial crises.com and annual Spectra Communication awards,
IABC/Chicago helps Chicago-area individuals achieve professional
excellence and drive success of their organizations through effective
communication strategies and practices. "We
already are seeing some companies turning away exploration and production
projects for lack of available employees.

According to Deloitte Gen-Y research, this demographic group is attracted
by:
-- Long-term career development with multiple experiences within a single
organization;
-- A sense of purpose and meaning in the work;
-- Availability and access to mentors and other company champions;
-- Work/life flexibility;
-- A tech-savvy environmental with online problem-solving and learning
tools; and
-- Workplace social networks that embrace open and honest communications .

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IABC/Chicago March Luncheon Provides Insight on ''Bridging the Generation Gap''

m.
Gen-Yers , with birth years 1982-1993, make up about 10 percent of today's
workforce, and companies must employ unique tactics to cultivate and attract
this key generation, according to Deloitte.

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m. -- a significant shortfall.

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Business Editors

CHICAGO----Understanding
generational differences in the workplace is an important tool in
effective communications."
According to Deloitte's report , "The Talent Crisis in Upstream Oil + Gas",
the talent crisis is a result of a slow and evolving buildup of many factors,
including the aging upstream workforce, cutbacks and layoffs with industry
consolidations and mergers, and the industry's difficulty in attracting and
retaining new, young talent.

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When is e-mail an effective way to communicate? When do printed
newsletters or brochures get better results? Are face-to-face meetings
valuable or just a waste of time? Chances are that different
generations would answer each question differently.
Reservations can be made on the IABC/Chicago Web site at
www."
The Deloitte report details progress that some upstream oil and gas
companies have made with Gen-Y development programs, and offers tips to others
on key elements to consider.

faced lifetime

Aging Workforce, Cutbacks Create Upstream Challenges

HOUSTON , With booming demand and rising prices, the
American oil and gas exploration and production upstream business may be
facing a talent crisis, according to a new report from Deloitte Research. The
talent shortfall could impact America's ability to find and develop new oil
and gas resources that are critically needed to keep pace with market demand. Sowers,
director, Human Capital Advisory Services, Deloitte Consulting LLP.

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at Maggiano's Little Italy (Antinori room), 516 N.iabcchicago. In 1990, there were about 1,200
college graduates in related oil and gas majors; in 2002 there were less that
292 in the U.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu , a Swiss
Verein, its member firms and their respective subsidiaries and affiliates. As
a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its
member firms has any liability for each other's acts or omissions.

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iabcchicago. VISA, Mastercard,
American Express, and Discover are accepted.

node discoveries

com.
Today, the average age in the oil and gas industry is 49, among the oldest of
any industry, and within the next five years about 40-60 percent of these
aging geoscientists and petroleum engineers will be eligible to retire. In
addition, fears of layoffs, negative perceptions about environmental and the
cyclical nature of the industry have proven to be strong deterrents in being
able to attract the next generation of bright, talented workers. With Gen-Y sensitivities to work
environment, quality of life and need for sense of purpose, it is critical
that companies incorporate these underlying values into their organizational
culture."
Deloitte notes that higher pay may help, it also adds to operating costs.
"Gen-Y needs to be engaged on their terms if we are going to attract and
retain the talent that the industry needs," he adds.

outplacement lifetime

She will offer practical
suggestions on how to develop communication strategies that take into
account the expectations and preferences of each generation.
"The gap between accelerated growth of upstream companies and available
talent to do the work is widening at an alarming rate," says James R.S.
There is a lot that is unique about the Gen-Y workforce, and we at Deloitte
talk to companies -- particularly in the oil and gas business -- about
understanding, attracting, motivating and retaining that talent.

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Cost for the event is $15 for students with valid
ID; $30 for members with reservations; $35 for member walk-ins; and
$40 for non-members.

"The biggest challenge with Gen-Yers may be that they are likely to be
less tolerant of old-school hierarchal organizations that fail to engage and
excite them," added Sowers.

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The monthly luncheon series is created by IABC/Chicago for
professionals to make connections and share information.
Deloitte + Touche USA LLP is the US member firm of Deloitte Touche
Tohmatsu.