One of the many successful deployments of the software was
awarded the Best Revenue Assurance Case Study at the BillingWorld 2003
Conference and Exhibition.

timesizing agreement

Mr.

upsizing downsizing

Business Editors

----Lavastorm Technologies is the leading provider
of revenue assurance and cost management software solutions to the
telecommunications industry.

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options downsizing

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Lathian Systems, Inc.

common non

war study

eDetailing continues to evolve and has become
an effective , inexpensive, targeted, and measurable means to gain access
and maintain lasting relationships with key physicians.

vs how

Investors include Hummer Winblad Venture Partners, and The
Sprout Group.

elizabeth sheley

com

Type of Organization: Private

Industry: Technology: Software

Key Executives: CEO: Drew Rockwell
VP Sales: Wayne Anderson
CTO: Ted Czotter

Public Relations
Contact: Stephen Allor
Phone: 617-345-5422 x203
Email: sallor@lavastorm . The talk is addressing: "Gaining Quality Physician Access and
Changing Behavior in a Very Difficult Environment: The Case for eDetailing"
and as a panelist, is also addressing the broader topic of "technology
supported detailing.

war timesizing

Limited sales force resources are
forcing marketing and sales executives to invest in alternative channels to
reach their target audience with a meaningful interactive message that
changes prescriber behavior.

alternative upsizing

Company: Lavastorm Technologies

Headquarters Address: 321 Summer Street
5th Floor
Boston, MA 02210

Main Telephone: 617-345-5422

Website: www. Bedford will focus on how accessing physicians continues to be a
challenge in the marketplace.

vs upsizing

The software utilizes modular
predefined configurations, coupled with flexible and customizable
deployment tools to accelerate delivery and reduce total cost of
ownership. The abundance of sales reps and lack of
meaningful interaction time with physicians continues to lower productivity
and ROI of traditional detailing.

case war

With an engineering heritage that is
built on designing solutions for complex data integration challenges,
Lavastorm provides the next-generation enterprise software
applications that optimize business results.

Lathian Systems

Mr. Bedford's comments are supported by findings from multiple recent
surveys.com.

sharing war

These statistics are serving as an impetus for life science
companies to integrate eDetailing and other online interactive solutions as
part of its overall strategic marketing mix.

case elizabeth

Its carrier-grade revenue
assurance and cost management software bridges the gap between
disparate operational and business support systems (OSS/BSS) to find
unbilled revenue, unnecessary or unsubstantiated expense, and
non-productive capital on an ongoing basis without requiring changes
to existing operating environments.

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Bedford states: "Physicians perceive the use of web based, virtual
programs as very positive due to the power of on-demand, anytime-anywhere
information."

Mr.

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com

, a leading
provider of technology-based sales and marketing solutions for the life
science industry, announces that Robert Bedford, Vice President for Sales &
Marketing, Lathian Systems, is speaking today at the 3rd Annual
Pharmaceutical Marketing & Sales Global Summit in Lake Buena Vista ,
Florida. Lathian is a privately held company incorporated in
January 2000.

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Company Profile for Lavastorm Technologies

when work

About Lathian Systems

Based in Plymouth Meeting, PA, with offices in Irvine, CA, Lathian is a
leading provider of technology-based sales and marketing solutions for the
life science industry.

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" The case for eDetailing is in the forefront of
industry thought leaders given recent announcements by the top two global
pharmaceutical manufacturers that sales forces will be reduced to decrease
costs and invest in alternative means of promoting and educating their
markets . For more information, visit www.

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study elizabeth

lavastormtech.

PRESS RELEASE Downsizing Sales Forces Leads to Upsizing eDetailing

Lathian.

timesizing case

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This ubiquitous e-learning results in many benefits -- time
and convenience, more data, less intrusion, and more productivity for
today's busy physicians.