The
survey, conducted by Roper Organization /NOP World, was unveiled during the
Town Hall meeting attended yesterday by leaders in the breast cancer
community., director of Medical Gynecologic
Oncology, Dana-Farber Cancer Institute and assistant professor, Harvard
Medical School. "It is up to health
care professionals to help patients understand their risk by reassuring those
who are overestimating their chance of recurrence, and informing those who
underestimate their risk of the need for prevention and of the many steps they
can take to increase their chances of remaining cancer free. His on-air presence is both commanding and
inviting -- a trait he has been refining for the last 26 years.

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Tonight , Beck will share his opinions on the case and dispel rumors that
have been circulated by the Governor of Ohio about Beck being politically
motivated by the Governor's Republican opponent.
Glenn Beck, 41, is casting a tall shadow as the next phenomenon of talk
radio. Jacobs, Executive Vice President of Merchandising at Pier 1. With the
increasing number of home decorating shows and magazines available , over half
of Pier 1's female survey respondents are inspired to experiment with the look
of their homes.

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Women should also discuss with their health care professionals
treatment options and lifestyle modifications to help improve their chance of
staying cancer free. For more information about the Society for
Women's Health Research and to obtain a copy of the Life ABC report and tip
sheet visit http://www.

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D. The former Top 40 DJ entered the talk format in 2001 and already his
show is broadcast on 170 stations nationwide."
This new messaging will be communicated through a fully integrated
marketing effort that includes television, radio, newspaper inserts, direct
mail, public relations and web content.

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"

Life ABC Impact Report Reveals Need for Clearer Communication
The basis for the Life ABC program is a compelling new report, Science,
Perceptions and Communication Surrounding Risk of Recurrence, which reviews
the latest research examining the risk of breast cancer recurrence and health
care professional and patient communication about that risk, and was the basis
of the Town Hall meeting. Maintaining a healthy diet and exercising regularly have been
shown to help.

About the Roper/NOP Survey
The survey, commissioned by the Society and administered by the Roper
Organization (as part of NOP World), was conducted between February 18 and
March 28, 2005 via telephone among a national sample of 300 post-menopausal
women diagnosed with early breast cancer who met the following criteria:

* Have completed three or more years of adjuvant hormonal treatment (such
as tamoxifen) and are still receiving that treatment, or
* Have completed five or more years of adjuvant hormonal treatment (such
as tamoxifen) within the past two years. The Society advocates increased funding for research on women's
health, encourages the study of sex differences that may affect the
prevention, diagnosis and treatment of disease, and promotes the inclusion of
women in medical research studies. Beck Travels to Columbus Today to Talk to Sold-Out Crowd About
Improving Schools

LOS ANGELES, Premiere Radio Networks' nationally
syndicated radio talk show host, Glenn Beck, created a fundraiser in response
to the events unfolding in Columbus, Ohio.
"While I was prepping for my radio show, I came across this story in the
Columbus Dispatch," said Beck. At the same time ,
62 percent of female respondents reported that the home furnishings they see
in most stores and catalogs are starting to look more alike. "As
their personal tastes change, they want their homes to reflect that as well.pier1pressroom.

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The results showed that 67
percent of those who had completed adjuvant treatment without experiencing a
recurrence believed they were "cured. However, 95 percent of all women surveyed said they want to
learn everything they can about preventing recurrence. A summary of the report
and a tip sheet to help patients navigate a conversation about risk of
recurrence with their health care professionals are available on the Society's
Web site, http://www.org. Millions of listeners are drawn
to this modern-day story teller who is armed with a quick wit, an informed
opinion, and a unique ability to inspire others to experience their full
potential with an open heart.
The changes being made to Pier 1's merchandise assortment and store
experience will be reinforced with a new marketing campaign, spotlighting the
authenticity and value of the brand and communicating Pier 1's new tagline:
"Life More Interesting.

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In addition, expert contributors include Andrea Gurmankin,
Ph. Gurmankin. The
interviews were conducted, analyzed and fielded by Greenfield Online, Inc.

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"Through Life ABC, we will celebrate survival with the goal
of improving communication between patients and their health care
professionals, so both groups can make informed decisions that can
significantly improve the chance of staying cancer free. (NYSE: PIR) is North America's largest specialty
retailer of imported decorative home furnishings and gifts with Pier 1
Imports(R) stores in 50 states, Puerto Rico, Canada, and Mexico; The Pier(R)
stores in the United Kingdom; and Pier 1 Kids(R) and Cargokids(R) stores.

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The term "early breast cancer " refers to breast cancer in stages 0, I and
II at the time of diagnosis.org. New Survey Suggests People Want Infusion of Color, Spice and Personality in
Their Homes

FORT WORTH, Texas, With so many similar
offerings currently available in the home furnishings industry, Pier 1 Imports
is encouraging customers to look "beyond the beige" home decor offered at many
retailers to find colorful, inspirational home furnishings more representative
of their individual tastes. With a broader price
point offering for customers, the company will maintain its traditional value
and mid-range product offerings while expanding upward to include more
distinct merchandise as well.

About Pier 1
Pier 1 Imports, Inc.

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For the last several days, Beck has been
encouraging his listeners to be vigilantly aware of what is happening at
schools nationwide.

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"The survey suggests that women want information about their risk of
recurrence, but many of them have not yet discussed this with their health
care professionals, and nearly half of those surveyed say that much of the
information available through other sources is confusing," said Phyllis
Greenberger , president and chief executive officer of the Society for Women's
Health Research. A 16 year-old developmentally
disabled Mifflin High School student was sexually assaulted by three boys on
campus during school hours. Beck will announce to the 903-seat
Capitol Theatre audience that the money they raised will go to the victim's
family for the purpose of sending their daughter to private school . Additionally,
65 percent of participating women would like to add some color and brighten up
the look of their homes.

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He will share his ideas
about what parents can do to make their children's school environment a safe
and nurturing one.

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National Survey Reveals Gap in Risk Communication Between Breast Cancer Survivors and Health Care Professionals

, assistant professor, Harvard School of Public Health and the Dana-
Farber Cancer Institute; Linda Vahdat, M.

The sampling error for those currently on treatment is +/-7 percentage
points.

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- Approximately 42 percent of women who completed adjuvant (post-surgery)
treatment and 50 percent of those still receiving adjuvant treatment
did not know that more than half of breast cancer recurrences occur
five or more years after surgery

- Experts issue nationwide call to action urging breast cancer survivors
and health care professionals to openly discuss ongoing risk of
recurrence

NEW YORK, Survivors of early breast cancer want
information about their risk of recurrence, but nearly half are not aware of
statistics surrounding ongoing breast cancer risk, according to a new survey
conducted by the Society for Women's Health Research (the Society )." But in reality, data show that
approximately one-third of women with hormone-dependent early breast cancer
will eventually experience a recurrence, and half of those recurrences will
occur beyond five years following surgery.womenshealthresearch.womenshealthresearch.
The margin of error for the study is plus or minus 3 percentage points.

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This report interprets their
results in the context of other published research.com/cgi-bin/prnh/20050315/DATU014LOGO )
Beginning this spring and throughout the next year, consumers will find a
number of changes at Pier 1. Customers are looking for ways to set
themselves apart.
"Our stores have long been identified as a source for one -of-a-kind
products from around the world and a shopping environment that is distinctly
Pier 1 .

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In stage 0, the cancer is non-invasive, meaning
it has not spread to surrounding normal tissue (sometimes called carcinoma
in-situ). This survey is subjective and based on the
opinions of the patients who participated."
What infuriated Beck even more about this story was the fact that the
school administrators involved attempted to cover up the event from the media.
According to a new, third party national survey conducted on behalf of
Pier 1, an overwhelming 84 percent of women surveyed see their home
furnishings as a way to express their personalities.
"Pier 1 is the beige antidote. They want their homes to reflect their personal style,"
said Jay R.

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According to the Town Hall meeting participants, this misperception may,
in part, be caused by a breakdown in effective communication between patients
and health care professionals.

CONTACT: Jennifer Bohuslavsky
Ruder Finn
(212) 593 -5857
bohuslavskyj@ruderfinn. The specialty retailer is concentrating on new
product offerings with more distinctive designs and fine-tuning its position
as the source for unique furniture and home decor that invites shoppers to
discover new ways to personalize their homes.

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The Roper survey is part of Life After early Breast Cancer: Improving Your
Chance of Staying Cancer Free (Life ABC), an educational campaign initiated by
the Society and supported by Novartis Oncology.

Founded in 1990, the Society brought national attention to
the need for the appropriate inclusion of women in major medical research
studies and the resulting need for more information about conditions affecting
women. Approximately $8,000 was raised in ticket sales
and sold out in less than 24 hours."
"Pier 1's distinct merchandise will be the celebrity in every ad," said
Pier 1 Executive Vice President of Marketing Phil Schneider.

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"It is very important for breast cancer survivors to understand their own
personal risk for recurrence, and to weigh that risk when making decisions
about lifestyle as well as treatment," said Dr. In stage II, either:

* There is no tumor in the breast, but cancer is found in the axillary
lymph nodes (nodes under the arms); or,
* Tumor is two centimeters or smaller and has spread to the axillary lymph
nodes; or ,
* Tumor is two-to-five centimeters and has spread to the axillary lymph
nodes; or,
* Tumor is larger than five centimeters and has not spread to the axillary
lymph nodes
* Number of lymph nodes involved with cancer is not more than three.
Of 300 completed telephone interviews, 177 were with women nearing
completion of the treatment and 123 with those who completed treatment. Based in Philadelphia and syndicated on 170 stations, the
response from his listeners has created a ground swell of interest around this
ongoing criminal investigation.

Girouard, Chairman and CEO of Pier 1.

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Life ABC focuses on ongoing communication between patients and health care
professionals, about such issues as the importance of proper diet and
exercise , as well as regular follow-up examinations. For those recently completing the treatment, the margin of sampling
error is +/-9 percentage points. Shoppers will see a higher percentage of
new and exciting products more frequently at Pier 1. These survey results show that we're on target with consumer demand,
and we're excited about the efforts currently underway to better serve our
customers, " said Marvin J. "The ads will
feature unique products, tell their stories and bring them to life in a home
setting. A total of 1064 interviews were conducted via the Internet among a
nationally representative sample of men and women, 18 to 64 years of age.

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The survey included 300 women who were either currently receiving, or had
completed five years of adjuvant (post-surgery) treatment for early breast
cancer with hormonal treatment, such as tamoxifen. The Society enlisted a panel of leading breast
cancer advocates and cancer information specialists to review and contribute
to the report.
That was his cue to make sure that as many people possible know what is
happening at this particular school.

Pier 1 Challenges Consumers to Go Beyond the Beige

Pier 1 is the perfect place for consumers to find what they want."
The most noticeable changes at Pier 1 will be seen at the store level,
where customers will find an organized, less cluttered shopping experience
more suited to their busy schedules.

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A woman's risk of breast cancer recurrence is
calculated on a personal level, yet nearly one-quarter of women with early
breast cancer who had completed adjuvant treatment , and 40 percent of women
still receiving treatment, said they had never discussed their risk of
recurrence following completion of adjuvant treatment with their health care
professional.

National Radio Personality Glenn Beck Sends Victim of Mifflin High School Sexual Assault Case to Private School

com .

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The participants concluded that communication between patients and
health care professionals must be enhanced. Life ABC is designed to raise
awareness of the risk of recurrence for women with early breast cancer and
encourage an ongoing dialogue about this risk between these women and their
health care professionals ., director of the Breast Cancer
Research Program and associate professor, Weill Medical College of Cornell
University; and Ursula Matulonis, M. In stage I cancer, the tumor is two centimeters in size or smaller
and has not spread outside the breast.com

Kristal DeKleer
Society for Women's Health Research
(202) 496-5001
Kristal@womenshealthresearch.newscom.

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Following health care professional
recommendations for self-examinations and regular follow-up visits with a
health care professional are important components of ongoing care for breast
cancer patients. "The details reported in the paper about the
incident were so grotesque, that as a father of a 16 year-old daughter with
cerebral palsy , they made me weep.
As North America's largest specialty retailer of imported home furnishings
and decor, Pier 1 has always been a destination for avid do-it-yourself
decorators whose homes are an expression of their individuality.
For more information, please visit http://www.

Survey Methodology: The Pier 1 National Survey was conducted March 3-4,
2005.

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"
Many factors play a role in breast cancer recurrence; therefore, the risk
is different for every woman .

About The Society for Women's Health Research
The Society for Women's Health Research is the nation's only not-for-
profit organization whose sole mission is to improve the health of women
through research.
(Logo: http://www.

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