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, Women may be avoiding colon cancer
screening because of the gender of their doctors, even though colon cancer
causes a higher percentage of deaths among women each year in the United
States than those women diagnosed with breast cancer.
However, the current number of female physicians practicing
gastroenterology only represents approximately 8% of the total, based on
membership in the ASGE.

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Grace Elta of the
study team.

Survey by Netonomy: Mobile Muddle Threatening Take-up of 3G

About Netonomy

Netonomy is the leader in customer self-service solutions,
providing online account management, e-Commerce and electronic bill
analysis for the communications industry . This enables Netonomy customers to realize maximum
business benefits from CSS as fast as possible - dramatically reducing
the cost of customer interaction while improving customer service and
increasing sales.

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" Currently, only 43.4% of the population has had a lower
gastrointestinal endoscopy within the last 10 years, according to The
Behavioral Risk Factor Surveillance System (BRFSS).
"It is an exciting time for the industry as services such as
mobile TV and mobile video conferencing become a reality," comments
John Hughes, cofounder and executive vice president of Netonomy.

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For breast cancer, new cases in
women are 211,240 and annual deaths are 40,410 (19%). Lewis stated. Elta.
In addition to Drs.askasge."
The survey also revealed gender differences - 48 per cent of male
respondents were confident that they would find 3G services easy to
use compared to only 35 per cent of female respondents.

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Key Points: Study of women patients finds that 43% preferred a female
endoscopist to administer a lower endoscopy, which is a screening test for
colon cancer.
Having a female primary care physician (PCP) was a positive independent
predictor for preferring a female endoscopist. Of the women who preferred a
female endoscopist, 69% had a female PCP, 27 % had a male PCP and 4% did not
respond to the question.

For more information, please visit www.

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In a study conducted by researchers at the Division of Gastroenterology,
University of Michigan, Ann Arbor, and published in the current (August) issue
of Gastrointestinal Endoscopy (GIE ) by the American Society for
Gastrointestinal Endoscopy (ASGE), 43% of the women who were asked their
preference of a male or female endoscopist said female, while only 1. "Early detection of colon cancer and, more
importantly, the identification and removal of polyps that ultimately could
become cancers can decrease the mortality for this disease," stated Dr.C.

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Women's Preference for Female Colonoscopists Presents a Barrier to Colon Cancer Screening

netonomy. YouGov has a track record as the UK's most accurate
pollster.

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Of this group, 87% would be willing to wait 30 days for a
female endoscopist , 14% would be willing to pay more to have the procedure
done by a female physician, and 5% would not undergo a colonoscopy unless
guaranteed a female endoscopist.
"So while breast cancer is more than twice as prevalent, a higher
percentage of women die of colon cancer each year," Dr . Netonomy customers include innovative and market
leading operators like: Bouygues Telecom, Orange , SFR, T-Mobile and
Vodafone.

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"Programs targeting the female population should consider concordant
gender preference for an endoscopist as a barrier to screening.

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Since colon cancer causes a higher incidence
of death among women than breast cancer, this physician gender preference
presents a barrier to saving lives through colon cancer screening among women.
The research results were collected through a self-administered
questionnaire given to 202 women who were awaiting primary care appointments
at four outpatient facilities at the University of Michigan Health System in
Ann Arbor.S.
"Colon cancer has an equal incidence between men and women," stated Blair
Lewis, MD, Clinical Professor of Medicine, The Mount Sinai Medical Center, New
York, and an ASGE spokesperson .

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While this study corroborates earlier studies in other specialties that
women prefer female physicians, this is the first study to demonstrate female
endoscopist preference among women in the primary care setting, as opposed to
female patients awaiting endoscopy procedures, said Dr.org 630-573-0600

Patient Information: http://www.

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has risen dramatically over the past several decades, with women
making up more than 50% of enrolled medical students and 25% of practicing
physicians," the report says.

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Five percent stated
that they would not undergo a colonoscopy unless they were guaranteed it was
performed by a female endoscopist.

About ASGE: http://www .

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4% said
male and the rest had no preference. "That
is why colon cancer screening is so important for both men and women over
50 years old.asge.
Following the investment made in acquiring 3G licenses and
bringing 3G services to market, mobile operators will be keen to
ensure history doesn't repeat itself after the failure of Wireless
Access Protocol (WAP). Interestingly, 53 per cent of 18 to 29 year
olds - the early adopters with high disposable incomes that are being
targeted for next-generation mobile services - think that quality
online customer self-service facilities (such as the ability to set up
new services, resolve problems or analyze bills yourself) will make 3G
services easier to understand.
MyNetonomy enables network operators and service providers to
achieve higher adoption rates faster with frequent customer
interaction by delivering customers a superior self-service user
experience.

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According to Stacy Menees, MD, lead author of the study, the research
shows that the primary reason listed for a female gender preference was that
it would make the procedure less embarrassing (75%).

The American Society for Gastrointestinal Endoscopy (ASGE), founded in
1941, is the preeminent professional organization dedicated to advancing the
practice of Endoscopy . The MyNetonomy customer
self-service application suite allows consumers, business customers
and POS employees to activate and manage subscriptions, buy new
products and services, review, investigate and pay bills, resolve
problems, and analyze every aspect of the service relationship using
virtually any communications device. In all five of the YouGov polls where data could be compared
to actual outcomes (including the UK general election, the Australian
election, the Pop Idol contest), YouGov was within 1% of the actual
result.

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He explained that the total number of new
colon cancer cases , according to the American Cancer Society's Annual Report,
is 145,290, of which 73,470 (50%) are women. Menees and Elta, other research team members included
John Inadomi, MD, Sheryl Korsnes, MA , and Joseph W. We believe that
online customer self-service will play a crucial role in helping
consumers understand and manage their 3G services so they can enjoy an
enriched user experience.

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OAK BROOK, Ill.

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ASGE, with more than 8,000 physician members
worldwide, promotes the highest standards for endoscopic training and
practice, fosters endoscopic research, recognizes distinguished contributions
to Endoscopy, and is the foremost resource for endoscopic education.
The poll, which was conducted by YouGov across 2,000 UK consumers,
suggests that UK consumers are becoming increasingly confused by
mobile services and that issues around ease-of-use could deter them
from upgrading to 3G handsets .
"However, rather than technological advances making it easier for the
consumer they seem to be making things more complex.

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Colorectal cancer is the third most commonly diagnosed cancer in men and
women and the second leading cause of cancer-related deaths in the United
States and Western Europe.

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"This study has important implications for future prevention and
educational programs for colorectal cancer," the research team stated in the
report."
"The number of women enrolled in medical schools and residency programs in
the U. The total colon cancer deaths
are 56,290 , of which 27,750 (49%) are women.com

About YouGov

YouGov is a research company using online panels to provide
research for public policy, market research, and stakeholder
consultation.

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The female respondents were 40-70 years old, 85% Caucasian,
70% married, 99% high school graduates , 49% held college or advanced degrees,
57% were employed, 21% retired, and over half had a gross annual household
income of greater than $60,000. In addition, females only occupy 16% of the GI
fellowship positions today, so it will present a dilemma for some time to
those women who prefer having a female physician to conduct their cancer
screening tests. Leung, MD. The survey also found that less than
half (41 per cent) of respondents were confident that they would find
3G phones and services easy to use, while only 4 per cent of
respondents were planning to upgrade to a 3G phone .

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Advice for the Male to Female transsexual.

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When asked questions to further gauge how strongly those who preferred a
woman physician felt, 87% of this group said they would be willing to wait
30 days for a female endoscopist and 14% would be willing to pay more (up to
$200) to have the procedure done by a female endoscopist. Fifty percent also felt
that the same gender was more empathetic, while 36% listed women as "better
listeners" as a reason and 20% marked "technically better" as a reason to
prefer a female physician to administer the colon cancer screening test. A choice in
gender of the endoscopist may help to increase adherence to colonoscopy among
women.

Business Editors/High-Tech Writers/Telecommunications Writers

BOSTON + PARIS/LONDON----Netonomy:

71% BELIEVE MOBILE PHONE SERVICES ARE BECOMING MORE
COMPLICATED

ONLY 41% CONFIDENT THEY WILL FIND 3G PHONES AND SERVICES EASY
TO USE

ONLY 4 % PLANNING TO UPGRADE TO 3G

According to a poll commissioned by Netonomy, the leader in
customer self-service solutions for the communications industry, 71
per cent of respondents believe mobile phone services are getting more
complicated to understand and configure. It would be
interesting to see whether this male confidence is justified - or
whether it will get them lost in 3G.