Eisai and Pfizer Join National Alliance for Caregiving and Creating Keepsakes
Scrapbook Magazine to Connect and Educate Families Facing Alzheimer's Disease

NEW YORK, A new education program will help
caregivers of people with Alzheimer's disease preserve treasured family
memories through the art of scrapbooking."
The Memories to Treasure program offers scrapbooking to engage families in
a positive environment. The magazine is
published 13 times a year, has a readership of approximately half a million
and is available at scrapbook specialty stores, Barnes + Noble, Wal -Mart,
Michael's and Hobby Lobby stores, as well as craft retailers nationwide.

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New Memories to Treasure Program Uses Unique Scrapbooking Approach to Help Families Affected by Alzheimer's Preserve Treasured Memories

The campaign is designed to help caregivers connect with their loved
ones and to educate them about caregiving.
The activities involved in scrapbooking, such as collecting old
photographs and keepsakes, can benefit people with Alzheimer's disease. The free Memories to Treasure scrapbooking kit and educational
materials can be ordered online.

About National Alliance for Caregiving
The National Alliance for Caregiving (NAC) is a non-profit coalition
created in 1996 to support family caregivers and the professionals who serve
them.

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In a progressively degenerative disease such as Alzheimer's, improvement,
stabilization, or a less-than-expected decline over time is considered a
positive response to treatment.3 million people in the United States alone have taken ARICEPT.

For more information,
visit http://www.newscom. However barriers exist which have made others reluctant to
follow this route.researchandmarkets.

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The program, called Memories to
Treasure, was introduced today by Eisai Inc.
ARICEPT is the number one prescribed Alzheimer's disease therapy
worldwide , with more than 2.com. For
more information about Creating Keepsakes, visit
http://www.

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"In addition to needing knowledge about how to address the
medical aspects of the disease, caregivers need activities that help foster
positive interactions with their loved one. began marketing its
first product in the United States in 1997 and has rapidly grown to become an
integrated pharmaceutical business with sales of $2 billion in fiscal year
2004 (year ended March 31, 2005).

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and Pfizer Inc in partnership
with the National Alliance for Caregiving and Creating Keepsakes scrapbook
magazine. Alzheimer 's is
a progressive disease, characterized by a decline in memory and cognition,
function and behavior . As the disease advances symptoms worsen, increasing the
amount of time and emotional energy caregivers and families spend taking care
of their loved one.
"Caring for a loved one with Alzheimer 's disease can be emotionally and
physically challenging," said Gail Hunt, president and CEO, National Alliance
for Caregiving. Some large organisations have already made substantial
investments in their training infrastructure to create sophisticated e-
learning solutions and Corporate Universities .

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com, educational materials for Alzheimer's
caregivers and a free scrapbooking starter kit.
"It's important for families to understand that while there is no cure for
Alzheimer's, we do have effective prescription treatments available," said
Benjamin Seltzer, M. Some people may
have nausea , diarrhea, not sleep well or vomit.
ARICEPT is co-promoted in the United States by Eisai Inc .

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This includes estimates of the size of the market,
its growth rate, segmentation, drivers of growth and identification of the
companies that are leaders in provision of content or Learning Management
System platforms.

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Recognizing that family caregivers provide important societal and
financial contributions toward maintaining the well being of older Americans,
NAC was created to conduct research , develop national projects, and increase
public awareness of the issues of family caregiving., Ltd . Established in 1995, Eisai Inc.

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"
Caregivers and family members who want to learn more about Memories to
Treasure can visit http://www. Some people may have muscle
cramps, feel very tired , or may not want to eat. For more information
about managing Alzheimer's disease and about ARICEPT , and for prescribing
information on ARICEPT, please see accompanying full prescribing information
or visit http://www. Between 1998 and 2004, Eisai Inc.

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While
people with Alzheimer's disease often have problems with short-term memory,
they may be able to recall past experiences.

About Creating Keepsakes
Creating Keepsakes magazine is America's leading scrapbook magazine ,
providing a wide variety of scrapbook page ideas and styles for intermediate
to advanced scrapbookers who are passionate about their hobby.

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They will find tips on
caregiving, information about Alzheimer's disease and a prescription
treatment, a Memory Checklist to help guide discussion with a physician, and
instruction on how to create a scrapbook to preserve treasured family
memories . pharmaceutical companies from No.

About Pfizer Inc
Pfizer Inc discovers, develops , manufactures and markets leading
prescription medicines for humans and animals and many of the world 's
best-known consumer brands.

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These types of responses have been observed in
patients treated with ARICEPT in clinical trials for Alzheimer's disease. People at risk for stomach
ulcers or who take certain other medicines should tell their doctors because
serious stomach problems, such as bleeding, may get worse.org. moved up rapidly in the rankings
(based on revenues) of U.

For more information visit
http://www.com
Fax: +353 1 4100 980

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"Making time for enjoyable activities like scrapbooking is one way for
caregivers to stay positive and connect with their loved one," said Daniel
Kuhn, MSW, author of Alzheimer's Early Stages: First Steps for Family, Friends
and Caregivers. and Pfizer Inc,
which are dedicated to advances in Alzheimer's therapy.S. pharmaceutical subsidiary of Eisai Co., a
research-based human health care (hhc) company that discovers, develops and
markets products in more than 30 countries. 19. DUBLIN, Ireland, Research and Markets
(http://www. There are sections
covering each of the following issues:
- Training priorities, drivers of investment and in-house operations
- Budgeting processes and levels of training spending
- Trends in usage of and views on e-learning + blended learning
- Attitudes to Learning Management Systems
- Views on outsourcing of training operations
- Views on training vendors
- Purchase criteria and satisfaction with key suppliers
- In-house capabilities

This study will be of use to providers of training content , services and
solutions, in order to aid them:
- To understand what is current best practice in leading UK companies
- Identify the major UK companies which have the greatest need for their
offer and are likely to be the best prospects for them
- See which companies are planning major initiatives
- Get objective feedback on strengths, weaknesses, usage issues and
satisfaction levels for solutions from a range of vendors
- Obtain valuable information to improve the effectiveness of ongoing
sales efforts, focusing effort on prospects with greatest potential and
understanding relevant context which may drive purchasing decisions

This study can also be used within In-house corporate training departments
to assist understanding of what solutions are best practice in leading UK
companies and also to learn from the experiences of others facing similar
challenges .

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A majority of the 4.caregiving.com or call 888-247-5282.
Eisai Inc. employs approximately 1,200 people at its headquarters in
Teaneck, NJ, at its state-of-the-art pharmaceutical production and formulation
research and development facility in Research Triangle Park, NC, and in the
field .

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5 million Americans with Alzheimer's disease live at
home, where family and friends provide most of the daily care.memoriestotreasure.

Research and Markets: Training and How Its Managed Across in UK Companies

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Information About ARICEPT(R) (donepezil HCl tablets) Treatment in
Alzheimer 's disease
While there is no cure for Alzheimer's disease, medical treatments are
available to manage symptoms of the disease.
ARICEPT is well tolerated but may not be for everyone. 44 to No.
(Logo: http://www.

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Reminiscing about the past can be
enjoyable for people with Alzheimer 's disease and can help facilitate
interaction between Alzheimer's sufferers and their caregivers .
While scrapbooking can benefit families facing Alzheimer's, finding a
treatment to help slow the progression of the symptoms of the disease is
another important aspect of caregiving. Once-a -day prescription ARICEPT
is indicated for mild to moderate Alzheimer's disease. Nearly
2. These early adoptershave
reported significant gains in learning effectiveness, productivity and also
major cost savings.

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Scrapbooking can lead to a
conversation about people and events.com. There is an established association between the
loss of acetylcholine, a brain chemical involved in memory and thinking, and
Alzheimer's disease.creatingkeepsakes.
Eisai Inc.researchandmarkets.

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"For example ,
Aricept has been shown to improve cognitive function and behavior in people
with mild to moderate Alzheimer's disease.
ARICEPT is an acetylcholinesterase inhibitor and is believed to work by
inhibiting the breakdown of acetylcholine, thereby increasing available levels
of this chemical in the brain.aricept.

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In studies, these side
effects were usually mild and went away over time. Eisai focuses its efforts in
three therapeutic areas: neurology, gastrointestinal disorders and
oncology/critical care.

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memoriestotreasure.com ) has announced the addition of Training in
Major UK Companies to their offering.com/reports/c17416

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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The program includes a Web site,
http: //www.com/cgi-bin/prnh/20040820/RESEARCH )
Many corporates are seeking solutions for training and education that
utilise sophisticated technology to bring about improvements in quality and
cost -effectiveness.

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Some people who
take ARICEPT may experience fainting. is a U.S. There is a wealth of information already available which
looks at the top level market dynamics of the training and education industry
and its supply structure.
This report provides an accurate and up-to-date view of what the largest
companies are actually doing with regard to their training provision and , most
importantly, what they intend to do in the future.

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D., director of the Alzheimer's Disease + Memory Disorders
Center, Tulane University Health Sciences Center, New Orleans.
Individual responses to treatment vary, and some patients may not respond.5 billion patient days of ARICEPT therapy.

About Eisai Inc.