BET, Lifetime, HGTV)
Frequently 26
27 23
Occasionally 30 29
39
Seldom 17 17 18
Never 27 27 19
Premium cable networks
(e. InStyle, Vogue, WWD)
Frequently 5 4
7
Occasionally 12 12 15
Seldom 19 19 26
Never
64 65 52
Niche magazines (e. Figures for age,
sex, race, education, region and income were weighted
where necessary to bring them into line with
their actual proportions in the
population.
This online sample is not a probability sample.com
), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia
-based research
and consultancy firm ranked 25th largest in the world, and through an
independent
global network of affiliate market research companies.com
Americans spend $2.activism stories
New National
Survey Looks at Differences in Media Consumption by Gay Lesbian Bisexual (GLB) and Heterosexual Adults
More
than eight in 10 gay and non-gay adults alike say they frequently or
occasionally watch
national and local broadcast channels. Martha
Stewart Living, O, Real Simple)
Frequently
10 11 11
Occasionally
18 18 17
Seldom 23
23 27
Never 49 49 45
Sports magazines (e. With over nine years experience
in this unique market, Witeck-Combs Communications
has developed respected
relationships throughout the community and serves as a bridge between
corporate
America and gay and lesbian consumers.harrispollonline.fightingmigrainedisease., chairman and chief
executive of GelStat.can how
g. Rolling Stone)
Frequently 3
3 2
Occasionally 9 8 22
Seldom 20 20 30
Never
68 70 47
Satellite radio stations
Frequently
3 3 5
Occasionally
7 7 10
Seldom 10
10 18
Never 80 80 66
Web logs online ("bloggers")
with special interests
Frequently
5 5 4
Occasionally 14
13 24
Seldom 23 23
29
Never 58 59 44
Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8
and 14, 2005, among a nationwide cross section of 2,630 adults
(aged 18 and over), of whom 177 self
-identified as gay, lesbian, or bisexual
(GLB).
About Witeck-Combs Communications, Inc
.witeckcombs."
Fighting Migraine Disease (http://www. Over 90
percent of the 30 million Americans
with migraine use OTC headache remedies,
generally aspirin or other non-steroidal anti-inflammatory
drugs (NSAIDs).directors reports
Similarly, six
in 10 (62%) GLB respondents report they frequently or occasionally
watch
specialty cable networks (compared with 56% of heterosexuals) and 45 percent
report they
frequently or occasionally watch premium (pay) cable networks
(compared with 37% of heterosexuals
)."
Expanding on what previous Harris Interactive studies have shown about GLB
Internet use
, this survey indicates that two-thirds (66%) of GLB adults
frequently or occasionally visit mainstream
online channels (compared with 57%
of heterosexual adults). This difference is particularly
apparent
with travel (31% vs.g.g.
It is impossible to quantify the errors that may result from these factors
. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25
experts
over the last 25 years who have made significant contributions to the fields
of demographics
, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market
.GelStat.
The Company undertakes no obligation and does not intend to release publicly
any revisions
to these forward-looking statements to reflect events or
circumstances after the date hereof or to
reflect unanticipated events or
developments.serve stories
g. Art News,
Art in America, Artforum)
Frequently 1 1 5
Occasionally
5 5 11
Seldom 16
15 20
Never 78 78
64
Travel magazines (e.g.
These statements conform to the principles of
disclosure of the National
Council on Public Polls.. It is provided as a daily use, sublingual
dissolving
tablet.
For more information, visit http://www.stories better
These are a few highlights of a nationwide
survey of 2,630 U.
The online survey also highlights preferences toward reading alternative
newspapers
among GLB and heterosexual adults.g.g. Sampling error for the GLB sample
results is plus or minus
8 percentage points.
Witeck-Combs Communications, Inc. That You Need To Know" will be published
by
HarperCollins this November. Arthritis and chronic joint symptoms are among the most
common
medical complaints in the United States.
people ideas
Likewise, three
in 10 (31%) GLB respondents say they frequently
or occasionally listen to
independent and alternative radio stations, compared with one-quarter
(25%) of
non-gay respondents. USA
Today, Wall Street Journal)
Frequently
9 9 9
Occasionally 22
22 27
Seldom 30 29
37
Never 39 39 27
News
magazines (e. Sports
Illustrated, Golf Digest,
Field + Stream)
Frequently
6 6 7
Occasionally
13 13 8
Seldom 23
23 20
Never 59 58 66
Entertainment magazines
(e. Men's Health)
Frequently 3
2 12
Occasionally 8 7
16
Seldom 13 13 20
Never 76 77 52
Women's magazines (e
.
Additional Note: Previous research conducted by Harris Interactive in
conjunction with
Witeck-Combs Communications, Inc. The initial clinical trial of GelStat
Migraine showed it to be
effective for 83 percent of those with moderate to
severe migraine.allies office
Not surprisingly, there
's virtually no distinction between gay and non-gay
viewing habits related to conventional broadcast
television channels. AOL, MSN, Yahoo!)
Frequently 36
36 41
Occasionally 22 21 25
Seldom 15 16 13
Never
27 27 20
Basic cable networks
(e.
Architectural Digest,
Elle D cor, Met Home)
Frequently
2 2 4
Occasionally 7 7
13
Seldom 17 17 20
Never 73 73 62
Urban magazines
(e. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate
in future online surveys, visit http://www.com
This press release contains "forward-looking
" statements within the
meaning of the Private Securities Litigation Reform Act of 1995.transgendered gay
The survey
was
conducted online between March 8 and 14, 2005 by Harris Interactive(R), a
worldwide market
research and consulting firm, in conjunction with
Witeck-Combs Communications, Inc. Conde Nast
Traveler, Travel + Leisure,
Out Traveller)
Frequently
6 6 12
Occasionally 13 13
19
Seldom 25 25 18
Never 56 56 51
Men's magazines (e
.
In theory, with a probability sample of this size, one can say with 95
percent certainty
that the results for the overall sample have a sampling
error of plus or minus 2 percentage points
.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N
.50 will be donated
to migraine-related non-profit organizations for each coupon redeemed off its
website (http://www. In
addition to her work as the Expert Guide for the About.
About
GelStat Corporation
GelStat Corporation is dedicated to providing safe and effective OTC
treatments
for pain and inflammation. Readers are cautioned not to place undue reliance
on those forward-looking
statements, which speak only as of the date hereof.how activism
, According to a recent nationwide
online survey
, the media consumption habits of gay, lesbian and bisexual (GLB)
adults differ from those of their
heterosexual counterparts - particularly
when it comes to cable television, alternative print media
, online media and
magazines.
"This research tells us they are looking beyond traditional mass
media for
news and entertainment trends that intrigue them and, more importantly, that
also include
them. ESPN, CNN, MTV)
Frequently 38 38 43
Occasionally 29 29 34
Seldom
14 14 9
Never
19 19 14
Specialty cable networks
(e.S.
Press
Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
Bob Witeck
Witeck-Combs Communications
202-887-0500 ext. She was awarded the prestigious "Patient Partners Award" by the
National
Headache Foundation in 2004 for her outstanding work in journalism,
patient advocacy and education
on behalf of migraine sufferers. Dr.
Our research has focused on a novel, plant-derived pharmaceutical
and the
advanced delivery systems required to provide superior efficacy, safety and
convenience
over existing pain relievers.6 billion each year on 600 million units of such products,
though they
are believed to be effective for only about 25 percent of those
with moderate to severe migraine
.transgendered gay
Furthermore, GLB respondents are more likely to read specialty or niche
magazines than are
heterosexual adults (15% GLB versus 4% heterosexuals
frequently or occasionally read them).g.g.GelStat
Corporation Sponsors Migraine Disease Awareness Initiative
intersexed reports
For example, GLB adults (76%)
frequently or occasionally watch basic
cable, compared with two-thirds (67%) of heterosexual adults
. HBO, Showtime, Cinemax)
Frequently 21 20
30
Occasionally 17 17 16
Seldom
17 17 23
Never
45 46 32
Mainstream radio
Frequently
34 35 41
Occasionally 28
29 26
Seldom 17 16
20
Never 21 21 14
Independent
and alternative
radio
Frequently 8 8
17
Occasionally 17 17 14
Seldom 20 20 22
Never
54 55 47
Talk radio
Frequently
19 20 9
Occasionally 21
20 31
Seldom 23 23
25
Never 38 37 35
Lifestyle
, home decorating and
design magazines (e.g. Esquire,
Details)
Frequently
4 3 15
Occasionally
7 6 15
Seldom 16 15
24
Never 73 75 46
Men's fitness magazines
(e.
About Harris Interactive(R)
Harris Interactive
Inc. Launches coupon program to support non-profit groups providing education,
support
and advocacy on behalf of those with migraine
MINNEAPOLIS, GelStat Corporation
(OTC Bulletin
Board: GSAC), a pioneer in the development and marketing of
next-generation OTC pain relievers, today
announced its sponsorship of the
non-profit migraine disease awareness and support program "Fighting
Migraine
Disease.com) is
dedicated to providing education and promoting awareness of Migraine
as a true
neurological disease.HelpForHeadaches.offices action
S. adults, of
whom 177 have self-identified as
gay, lesbian or bisexual. VIBE,
Essence, Honey, One World)
Frequently
3 3 1
Occasionally 6
5 14
Seldom 9 8
14
Never 83 84 70
Music
magazines
(e.com/newcoupon. Teri Robert. Typical
arthritis medications often provide only
marginal relief, and are increasingly
associated with frequent and significant side effects such
as gastrointestinal
bleeding, stroke, heart attack and potentially life-threatening skin
reactions
.consortium action
Nylon,
Paper, Interview, Surface)
Frequently 2
2 4
Occasionally 3 2
11
Seldom 8 8 15
Never
87 89 69
Art magazines (e. There are several
other possible
sources of error in all polls or surveys that are probably more serious than
theoretical
calculations of sampling error. In addition, given the low incidence of
response from transgendered
individuals, it is extremely difficult to draw
conclusions from the data captured.-based global research
company that blends premier strategic consulting
with innovative and efficient methods of investigation
, analysis and
application. Migraine is in fact an often disabling illness known to
affect roughly
32 million people in the United States, where it accounts for
nearly 160 million missed workdays
and over 3 million emergency room visits
each year.offices activism
, a strategic public relations and marketing
communications
firm with special expertise in the gay, lesbian, bisexual and
transgender market.
TABLE 1
FREQUENCY OF WATCHING OR READING MEDIA
"How often do you read or watch each of the following?"
Base: All Adults
Total Heterosexual GLB
(n=2,630) (n=2,361) (n=177)
% % %
Local television networks
Frequently
57 59 44
Occasionally 26
25 39
Seldom 11 10
15
Never 6 6 3
Local newspapers
Frequently 51 52 37
Occasionally 27 26 38
Seldom
16 15 18
Never
7 7 7
Independent and alternative
newspapers
Frequently 9 8 24
Occasionally
20 19 25
Seldom 23
23 18
Never 49 50
33
Broadcast television networks
(e. Entertainment Weekly,
People, Us
)
Frequently 10 10 19
Occasionally
18 18 21
Seldom
30 31 29
Never 41 42
30
Fashion magazines
(e.g.g.
Harris Interactive combines its intellectual
capital, databases and
technology to advance market leadership through U.asp).
GelStat(TM
) Migraine, the first product available as a result of these
efforts, is a sublingually (under the
tongue) administered OTC medication for
acute relief from the pain and associated symptoms of migraine
.com
lesbian gay
28%) publications.g. Self, Shape)
Frequently 3
3 1
Occasionally 9 9
9
Seldom 17 17 20
Never 71 70 70
Shelter magazines (e.hieurope
.com), Paris-based
Novatris (http://www. Still, misconceptions persist, such as thinking migraine
attacks
are just "bad headaches."
In addition, GelStat has launching a program whereby $0
.com Headaches and
Migraine site, Dr.com .Organizations, news stories, reports of activism, and ideas
for personal action for the intersexed community.
how ideas
Redbook,
Cosmopolitan, Glamour)
Frequently 11 12 4
Occasionally
16 17 5
Seldom 20
19 33
Never 53 52
58
Women's fitness magazines
(e. They include refusals to be
interviewed (non
-response), question wording and question order and weighting. offices and wholly owned
subsidiaries:
London-based HI Europe (http://www.com. 19 or (cell) 202-977-4055
bwiteck@witeckcombs.
You can find more information about migraine disease, headaches, and Dr. Any statement
other than
a statement of historical fact should be considered a
forward-looking statement.action serve
ROCHESTER, N
. 19%), the arts (16% vs.
Robert's book at http://www.transgender intersexed
While one-half of GLB
respondents (49%)
state they frequently or occasionally read the alternative
press, one-quarter (27%) of heterosexual
adults say they do. ABC, CBS)
Frequently 58 59
56
Occasionally 24 24 29
Seldom 11 11 14
Never
7 7 1
National newspapers (e.g.g. "As a
small
, innovative company we recognize the commitment and innovation that can
spring from independent groups
, as well as the power of those groups to exert
a wide influence. Robert is a widely-known health
writer and patient
advocate. Initial product development is
limited to those applications representing
multi-billion dollar markets with a
high level of consumer dissatisfaction. The OTC arthritis medication
market is estimated to be
approximately $5 billion annually.transgendered people
"Gays, lesbians and bisexuals
are as avid as ever about connecting to
television programming and publications that are directly
relevant to their
lives, needs and tastes," said Bob Witeck, CEO of Witeck-Combs Communications.
g. Time,
Newsweek)
Frequently 13 13
18
Occasionally 24 24 33
Seldom
30 30 27
Never
33 34 22
Mainstream online channels
(e."
The
Fighting Migraine Disease program was initially conceived by members
of the Yahoo! Support group
"Migraine" which is headed by Dr..
GelStat(TM) Arthritis is the second available product to utilize
GelStat's
patent pending formulation.better allies
Although we
remain interested in the consumer attitudes
and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity.harrisinteractive.D. Teri
Robert's book, "Living Well With Migraine
Disease and Headaches: What Your
Doctor Doesn't Tell You . Zappulla
Chairman + CEO
Managing Director
GelStat Corporation Wall Street
Consultants Corp.
952-881-4105 212-681-4108
Yvonne@WallStreetIR.bisexual ideas
6%) and entertainment
(40% vs.g. queried gay, lesbian,
bisexual and transgendered
(GLBT) self-identified respondents. (http://www."
"Promoting awareness of migraine and providing
support for the migraine
community is an important part of GelStat's corporate philosophy," said
Richard Ringold, president of GelStat. Roberts, MD or Yvonne L.intersexed stories
Y.g.Y.novatris. "By allying
ourselves with independent
organizations that can potentially reach millions of migraine sufferers
, we
effectively leverage our resources to achieve the greatest good, even while
increasing awareness
of GelStat Migraine.
"The real value of our new coupon program is that it provides a means
whereby
GelStat might effectively support a number of migraine initiatives,"
said Stephen Roberts, M.
Contact: Stephen C.action reports
g.g. Propensity score weighting was also used to adjust for
respondents
' propensity to be online.gay can
Gays also read web logs (or "blogs") more often than
their non-gay counterparts
(27% of GLB adults versus 18% of heterosexual
adults frequently or occasionally seek out blogger
websites).g.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market. (http://www. Known for The Harris Poll(R) and for pioneering
Internet-based
research methods, Harris Interactive conducts proprietary and public research
to
help its clients achieve clear, material and enduring results.gelstat. The Center for Disease Control
estimates that, in its many forms, arthritis affects up to 70 million
Americans, causing significant
, often long-term pain and disability. Such forward-looking statements are based on the
Company's
current expectations and involve known and unknown risks,
uncertainties, or other factors which may
cause actual results, performance or
achievements of the Company to be materially different from
any future
results, performance or achievements expressed or implied by such
forward-looking statements
.intersexed serve
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