Marketers pay only
for the results they achieve on a cost-per-click, cost-per-lead,
cost-per-acquisition, or cost-per-impression basis, as well as combinations
of those models.

focus additional

"We are
delighted to be working with them to grow their revenues, add value to
their user experience and expand the marketing opportunities for our
advertisers.ezboard.com) is a performance-based advertising network,
generating new revenues for participating Web site publishers while
generating new sales leads for advertiser clients.com/reports /c12451

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Our smart, educated and fun
members discuss anything from games to politics and entertainment, from
home and family to the arts and music.

post raves

The company's primary offer
presentation formats include cross-marketing promotions at the point of
registration or other transactional activity on Web sites, online
advertising programs, and email marketing campaigns.com.researchandmarkets.

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Whether you want to
participate in online conversations or run your own discussion board,
ezboard 's hosted Web platform makes it easy for you to get up and running
in minutes. ezboard is a profitable , privately held and venture backed firm
based in San Francisco. For advertisers, the
Aptimus Network offers a platform to present their offers across an
audience of Web site and email distribution channels .

chat contain

(OTC BB: APTM), the
powerful performance-based advertising network, and ezboard, Inc."

Aptimus for Discussion Boards and Blog Forums

Aptimus offers high revenue generating solutions for discussion boards,
online community networks, blog forums, and other Web sites with
significant, active audiences .

ezboard (www.researchandmarkets.

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These sites may also contain photographs other additional elements as long as the primary focus is communication.

contain email

"The revenue generated by the Aptimus Network is adding materially to our
business model and is enabling us to increase revenues, while helping us to
expand our own marketing efforts," said Robert Labatt, ezboard, Inc."

"ezboard.ezboard .
This IDC study presents IDC's five-year view of the worldwide
unified messaging (UM) applications market.

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PRESS RELEASE Aptimus and ezboard Partner to Turn Discussion Forum Traffic Into Revenue

Aptimus, Inc. CEO. Founded in 1999 as a way to help people
connect with others who share their interests, ezboard has grown into a
massive network of active online communities.ezboard. is
available at the company's Web site at http://www.

About Aptimus, Inc. At the core of the Aptimus Network platform is a database
configuration and software platform supporting a direct marketing approach
called Dynamic Revenue Optimization, which automatically determines on
a real-time basis specific advertiser offers for promotion on each
publisher's Web site and in each email sent.

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This relationship has already begun to
contribute significant revenues to ezboard, Inc.
"Aptimus' unique technology, strong base of advertisers, solid customer
service, and incredible revenues-per-impression , make Aptimus perfectly
suited for community discussion boards and other Web sites with active
audiences .

For more information about joining the Aptimus Network, visit
http://www.

worldwide contain

Aptimus'
placement will appear in ezboard's registration area where it will present
hundreds of attractive, automatically prioritized offers from leading
marketers to ezboard's users. (www.

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We're building new features that offer better
ways for you to create, connect, communicate and collaborate with people
like you , allowing you to share in bigger ways than before. For Web site publishers, the Aptimus
Network generates new revenues while promoting offers from known brands in
graphical formats that complement the publishers ' sites and adds value for
their customers.

For mailing lists, message boards, chat rooms, and other communication centered sites.

communication primary

aptimus. Aptimus' current
clients include many of the top 500 direct marketers. Vendors of UM products such as Cisco, Avaya, and Nortel
Networks need to reassert their strengths in the storage, managing,
and integrating of voicemail and email messages of users and as the
primary architects of computer and telephony integration (CTI).

chats ravers

while also providing
additional value to its members. More information on ezboard, Inc.aptimus.

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Using its proprietary
Dynamic Revenue Optimization (DRO) technology, the Aptimus Network
automatically determines, on a real-time basis , the best offers to present
to a Web site's users in terms of both response and value.com. 2005
is shaping up to be a year of convergence, and the winning UM products
vendors need to lead, not follow , in any discussion about mobility and
bringing IP voice to the desktop.

forums contain

com is a terrific, massive and very active online community
network," said Tim Choate, President and CEO of Aptimus, Inc.
'Business users are gobbling up PDAs, multifunction cell phones,
and email devices such as BlackBerrys as a way to make them more
mobile.

contain chat

com users.

The Aptimus Network is a leading performance -based advertising network,
generating attractive revenues-per-impression for Web site publishers while
providing advertisers with qualified sales leads.com) connects people like you to other people with
your interests and passions. And that's not all: ezboard
is growing and developing. Stay tuned for
features like blogging, publishing tools, integration with your cell phone,
and more .aptimus.

Research and Markets: Worldwide Unified Messaging Applications: Combating Good-Enough Messaging

worldwide chats

About ezboard, Inc.

Since its founding, ezboard has grown to over 10 million active members and
hundreds of thousands of active communities. We present our initial
look at 2003 worldwide UM applications revenue by region and vendor
and provide updated forecasts for 2004-2008 by region .

rave forums

, one of
the largest online community network sites, today announced that ezboard
has signed an exclusive agreement to present offers from the Aptimus
Network to ezboard. ezboard's experienced management team are Internet
entrepreneurs with deep, successful backgrounds in online consumer services
and robust application development.

Aptimus Inc. More information on Aptimus is available at the
company's Web site at http://www.' - Robert P.

elements additional

com/. Aptimus Web site
publishers include a diverse cross-section of the Internet. Aptimus has
offices in San Francisco and Seattle, and is publicly traded on the OTCBB
under the symbol APTM.

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com/publish. As a result, marketers can refine their offers and payment
models to achieve their objectives.com/reports/c12451) has
announced the addition of Worldwide Unified Messaging Applications
2004-2008 Forecast Update and 2003 Vendor Analysis: Combating
Good-Enough Messaging to their offering. Included as
well are discussions of key market trends to provide insight into what
is happening and what can be done to make the most of opportunities
for selling these products and services.

faith centered

Mahowald, research
manager, Collaborative Computing

Vendors Featured:

Avaya

Cisco

Nortel Networks

Mitel

Siemens

AVST

Active Voice

Ericsson Enterprise

?Lucent

Comverse

Unisys

Glenayre

CTI2

For more information visit
http://www.

centered email

shtml or call (415) 896-2123. There's something for you there too
-- find your community now at www.

Business Editors/High-Tech Editors

DUBLIN, Ireland----Research and
Markets (http://www.