Unlike traditional voting contests that incorporate a
text messaging component into their overall voting platform, Cingular has
introduced a contest where the only means of voting and determining the winner
is via text messaging -- text SUPA to HSTAR (47827)."
"We continue to be excited about the positive impact that the convergence
of music and wireless devices brings to our industry," said J. Sign up at http://www. Established as a joint venture by
Ericsson and Sony in 2001, with head quarters in London, the company employs
5,000 people worldwide, including R+D sites in Europe, Japan, China and
America.newscom.com. Rihanna's single "SOS" is featured in
the Nike Rockstar Workout music video.

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Xzibit's 10-city tour includes the following markets:
- San Francisco at the Fillmore (3/18)
- Los Angeles at the House of Blues (3/20)
- San Diego at 4th and B (3/21)
- Houston at Numbers (3/24)
- New Orleans at the House of Blues (3/25)
- Atlanta at the Roxy (3/26)
- Miami at The Mansion (3/28)
- Washington DC at Dream (4/1)
- Detroit at St. Also find out how your vote counts as an entry for the Hip Hop
SupaStar Flyaway sweepstakes.
(Photo: http://www. Represented are Japan, Brazil, Trinidad + Tobago, UK, Italy,
Ireland, Philippines, and more.
A special feature within the World Championship is the 2005 Living Legends
of Hip Hop Award that will be presented to Don Campbell (creator of "Locking",
Don's life story will be presented in an upcoming movie starring Usher in the
title role), Boogaloo Sam (creator of "Popping" and the "Electric Boogaloo"),
and Tommy the Clown (creator of "Clowning" which has evolved into a dance art
form called "Krumping" .m.m.

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The cost for downloading the Hip Hop
SupaStar ringtones is $2. "We are proud to join with Cingular and host
Xzibit on a nationwide tour where consumers can experience the ultimate in Hip
Hop, as well as mobile technology at its finest. Available at Cingular stores
nationwide, the Z500a is offered with a limited-edition Hip Hop SupaStar
faceplates, available with a mail-in rebate, and a downloadable ringtone card."
The Nike Rockstar Workout - Hip Hop is the fourth in a series of
dance-based workouts created the past year for Nike by MTV and Emmy Award
nominated celebrity director/choreographer , Jamie King.'"
Rihanna released her latest single, "SOS" early for the creation of the
Nike Rockstar Workout - Hip Hop music video on nikewomen. Olympic Teams and the Magic Johnson, Andre Agassi and Lance
Armstrong Foundations. http://www.

breakdancers boogaloo

Mr.

About Sony Ericsson
Sony Ericsson Mobile Communications and its affiliated companies serve the
global communications market with innovative and feature-rich mobile phones,
accessories, PC-cards and M2M solutions. and 50% owned by Sony Corporation of America.

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Voting for the next Hip Hop SupaStar kicked off this week and will last
through April 10th. With Hip Hop leading the pack
in the custom ringtone industry, the collaboration with Hip Hop SupaStar and
Xzibit makes perfect sense. Xzibit has released five albums, including the #1 chart
topper, Man vs. Cingular, a joint venture between SBC
Communications Inc.S.SonyEricsson .com
"Making a music video is hard work, but lots of fun, just like the Nike
Rockstar Workout - Hip Hop," said Rihanna. Founded
in 1983 as a one-club operation by Chairman and CEO Mark S. In
addition, the three icons will be joined by Easy Roc of the original Rock
Steady Crew and head up a panel discussion on the evolution of Hip Hop at
12:00 noon the same day at the Manhattan Beach Marriott Hotel.com, an online dance community website. Manhattan Beach
(Adult) Marriott

Final Sunday, 8/21 @ 7:30 p.

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"
Musical compositions from each of the finalists' original songs have been
converted into ringtones and are available to listen to and download
at http://www. (NYSE: SBCBLS), has the
largest digital voice and data network in the nation and the largest mobile-
to-mobile community of any national wireless carrier. For more information, please visit http://www.newscom., 24 Hour Fitness, an innovative leader
in the health and fitness industry, serves more than 3 million members in more
than 350 clubs across 16 different states and four countries in Asia. The director of Madonna's
acclaimed Re-invention Tour, the highest-grossing concert tour of 2004, King
has worked with an impressive array of artists including Prince, Pink,
Christina Aguilera, Ricky Martin, Britney Spears, Shakira , Elton John, George
Michael and Michael Jackson and is regarded a master at creating sensational
musical and dance performances.
Winners of the USA Championship (August 19) advance to the World Hip Hop
Championship on August 21 to compete against crews selected by their home
countries . Manhattan Beach
(All Divisions) Marriott

Final Friday, 8/19 @ 7:30 p.m.

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Machine, and his latest album, Weapons of Mass Destruction, is
in stores now.cingular.

About SONY BMG MUSIC ENTERTAINMENT
SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with
a roster of current artists that includes a broad array of both local artists
and international superstars, as well as a vast catalog that comprises some of
the most important recordings in history.newscom. King has collaborated
with some of the country 's top artists including Madonna, Jennifer Lopez,
Britney Spears, Prince, Christina Aguilera, Mariah Carey, Ricky Martin, Janet
Jackson, Pink and Shakira.thisisrihanna.redondo.

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S. Hip Hop SupaStar is
the pivotal event that will help move mobile music beyond personalization and
towards entertainment . Having already been on two of the most legendary Hip-Hop tours
of the past few years, Up in Smoke and Anger Management, Xzibit is set to
headline the blazin' hot Hip Hop SupaStar tour. Tickets will also be available at the
door.

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49 per ringtone. Concert-
goers also will have the opportunity to take part in a three-minute
interactive experience, during which they will listen to the top ten
finalists' ringtones and cast their vote.com/newsroom ., a leading designer and distributor of hockey equipment; Cole Haan, a
leading designer and marketer of luxury shoes, handbags, accessories and
coats; Hurley International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories and Exeter Brands
Group LLC, which designs and markets athletic footwear and apparel for the
value retail channel. Rihanna will release a new studio
album , A Girl Like Me, April 2006. "This year we are especially
pleased to have the support of Mountain Dew, John Paul Mitchell Systems, and
Boogiezone.P.hiphopinternational. - 4:00 p.

It consists of top or up rock, footwork, spinning moves (power moves), and freezes.

boying freezes

Now Wireless Users Can Use their Phones to Vote and Determine Who Will be
Crowned the Next Hip Hop SupaStar

ATLANTA, With the curtain closed on the entry
phase of the Hip Hop SupaStar contest, Cingular Wireless, Sony Ericsson and
SONY Urban Music are pleased to announce the selection of 10 finalists for the
unique, national program designed to find the next star of Hip Hop.
"It's exciting to be a part of an innovative program that links technology
and entertainment so seamlessly," said Frances Britchford, vice president of
marketing for Sony Ericsson. Supporting the communities it serves, 24 Hour
Fitness sponsors many charitable events and organizations including the 2004-
2008 U. 'Breaking Battles', featuring top B-Boys, are also a
part of both championships.
The award presentation occurs on Sunday, August 21 at 9:00 p. of Sports and Special Events for John
Paul Mitchell Systems.

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Xzibit Teams With Cingular Sony Ericsson and Sony Urban Music to Announce Hip Hop SupaStar Finalists and Embark on 10-City Tour

HipHopSupaStar."
In addition to learning Nike Rockstar Workout dance moves at
nikewomen.com, fitness enthusiasts can also take the workout class at 24 Hour
Fitness locations nationally.

About 24 Hour Fitness
Headquartered in San Ramon , Calif.com for more information and to find the location nearest
you.

About Jamie King
Emmy Award and MTV Award-nominated director/choreographer Jamie King, host
of MTV's The Grind and Fox's Dance Fever, is one of the most innovative
artists working in the entertainment industry today.

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Cingular is the only
U. Get Cingular Wireless press releases
e-mailed to you automatically .
Nike's dance inspired footwear and apparel collection is designed for the
quick, high-energy moves of a dance workout and is worn by Rihanna and her
dancers throughout the music video.
"Dance is my passion, so I'm thrilled that Nike continues to embrace dance
as a fitness trend with its latest collection and the Nike Rockstar Workout -
Hip Hop," said Jamie King, acclaimed director / choreographer. "This class gives
participants a great workout and the unique opportunity to learn music
video-worthy moves from Jamie King and Rihanna. - 1:15 p.m.

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com/cgi-bin/prnh/20060216/SFW061 -b
http://www.com/cgi-bin/prnh/20060216/SFW061-c
http://www. "Working with Nike and Jamie King
on my 'SOS' music video was great, and I love that my fans can learn my dance
moves at nikewomen. Wholly
owned Nike subsidiaries include Converse Inc. Please call 1-800 -204-2400 or visit
http://www."
"The style and energy of The Hip Hop International Championships and its
relevance to our consumers made it a great fit for Mountain Dew," said David
Orr, Field Marketing Director of the Pepsi Bottling Group Southern California.com
or call 1(800)-NOW-JUMP (669 -5867). Arts
(All Divisions) Center

World Hip Hop Championship Schedule

Event Date/Time Location

Preliminaries Saturday, 8/20 @ 1:00 p.m.

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About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States,
serving more than 49 million customers . wireless carrier to offer Rollover(SM), the wireless plan that lets
customers keep their unused monthly minutes. SONY BMG MUSIC ENTERTAINMENT is 50%
owned by Bertelsmann A. "This Spring, we continue to innovate in fitness
dance with Nike's unique collaboration with music artist, Rihanna, and
celebrity director/choreographer, Jamie King, by creating a music video
featuring Nike Rockstar Workout dance moves and product.
Actor, comedian Chris Spencer, former host of late night TV talk show "Vibe",
will host.

Schedule of Events

USA Hip Hop Championship Schedule

Event Date/Time Location

Preliminaries Thursday, 8/18 @ 7:00 p.

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Hip Hop
artist, Xzibit, who kicks off his 10-city tour next month , joins the three
companies to encourage all wireless users -- regardless of carrier -- to use
their phones to "text the vote" and determine the next Hip Hop SupaStar.
The mass-culture phenomenon of cell phone ringtones and text messaging has
grown into a $4 billion dollar industry with 42 percent of that revenue
generated from the 15 - 25 year old demographic."

About Nike
NIKE , Inc.m.marriott.

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com .newscom.
"Offering the Nike Rockstar Workout - Hip Hop at 24 Hour Fitness allows us
to continue to bring innovative programming to our members," said Donna Meyer,
24 Hour Fitness corporate director of Group Exercise.com

About Rihanna
Mixing island rhythms with R + B soul, 17-year-old Barbados-born singer
Rihanna possesses a powerful voice that quickly earned her a contract with Def
Jam Records. http://www. Manhattan Beach
(Junior + Varsity ) Marriott

Preliminaries Saturday, 8/20 @ 7:00 p. Marriott


Evolution of Hip Hop: Panel Discussion

The Evolution of Sunday, 8/21, Manhattan Beach
Hip Hop: A panel 12:00 p.

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"With programs like Hip Hop SupaStar, we are
leveraging the vast power of wireless text messaging to give people a real
voice and a real choice.com

Tagged "the Olympics of Hip Hop dance", participants serve up old school
and new school moves in two-minute performances. Celebrity choreographers HiHat (Missy
Elliott) and Shane Sparks ("You Got Served" and B2K) are among the judges. Redondo Beach Per.

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J.

based in Beaverton, Oregon is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities.

Hip Hop Crews 'Bring It' to LA for the 4th Annual World Hip Hop Street Dance Championship August 18-21 at the Redondo Beach Performing Arts Center

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From the scores of applications received , SONY Urban Music
executives selected 10 finalists and created ringtones based on their original
songs, allowing wireless customers across the nation to listen and vote for
their favorite artist .HipHopSupaStar. Mastrov, 24 Hour
Fitness pioneered the concept of making fitness accessible, affordable and a
way of life for everyone.

tkr turntablism

That's the beauty and tremendous potential behind
wireless technology -anytime, anywhere interactive access to the people and the
events that matter most.com and, for Cingular customers, via the Cingular
MEdia Mall directly from their handset. Rosen,
General Manager, Digital Music Products, SONY BMG MUSIC ENTERTAINMENT, who
works with the company's U.
Rosen continued , "In 2004, we led the industry in music personalization
products, like ringtones, voicetones, and screensavers."

Meet the Finalists
Which one of these 10 finalists will be the next Hip Hop SupaStar?
- Sole Profit - Visalia, CA
- Kendrala Watkins - Oakpark, MI
- Nicholas Seward - Dayton, OH
- OL' Green Eyes - Tempe, AZ
- Swann Notty - Pawtucket , RI
- Ty Henderson - Huntsville, AL
- Dre Yung - Madison, WI
- Banky Wellington - Bronx, NY
- Texacal - Beverly Hills, CA
- Crisis - Providence, RI

Taking it on Tour
During the tour, where Xzibit will perform songs from his latest album,
Weapons of Mass Destruction, consumers will have the opportunity to try out
the Sony Ericsson Z500a by visiting the Hip Hop SupaStar car kiosk. Details of the company are
available at http://www.Unique Interactive Music Video Allows Viewers to Learn 'Nike Rockstar Workout'
Dance Moves Online; Class Available at 24 Hour Fitness Locations Nationally

LOS ANGELES, Today Nike unveils its new
women 's fitness dance collection along with a music video featuring Def Jam
artist, Rihanna, and celebrity director/choreographer, Jamie King, performing
moves from the "Nike Rockstar Workout - Hip Hop by Jamie King." The
interactive music video at nikewomen. The pieces are comfortable, stylish and
allow for optimal performance in the studio during routines like the Nike
Rockstar Workout. Her first single "Pon de Replay" was the most downloaded song of
2005 and several of her infectious dance tracks are prominently featured in
the new Nike Rockstar Workout Hip Hop.

For tickets and more information, please visit http://www.m. Arts
(All Divisions) Center

Urban Moves2: Hip Hop Dance Workshop

Urban Moves2 Sunday, 8/21, Manhattan Beach
9:00 a.com

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"Now, for the first time, wireless customers exclusively will be able to
choose the next big thing in Hip Hop," said Jim Ryan, vice president, consumer
data services, Cingular Wireless.

About Xzibit
Xzibit is currently the host of MTV's "Pimp My Ride" and a best-selling
Hip Hop artist.

Nike Teams With Rihanna + Celebrity Director/Choreographer Jamie King for Music Video Featuring 'Nike Rockstar Workout'

"Nike knows that sport goes beyond the traditional courts and playing
fields. Dance crews consisting of
five to eight members are divided into Junior (ages 7-12), Varsity (ages
12-17) and Adult (18+). Tommy is featured in the newly released film
documentary "Rize").
"It's incredible that the Hip Hop dance moves and attitude that were once
exclusive to the streets of urban America are now embraced all over the
world," said Howard Schwartz, the President of Los Angeles' Hip Hop
International, producers of the Championships. Redondo Beach Per.

Breakdancing (or 'BBoying') is a form of hip hop dancing that originated in the 60s from the Bronx.

knucklehead breakdancing

cingular.jamiekingofficial .
"For us, it's the artistic creativity, freedom of expression and teamwork
that's showcased at the Championships that make them a natural fit for our
company," stated Julie Solwold, V.

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Cingular, Sony Ericsson and SONY Urban Music kicked off the Hip Hop
SupaStar contest in January with an invitation for undiscovered artists to
submit an original song to put them in the running to become the next Hip Hop
SupaStar.com to hear excerpts from the finalists,
get more information on voting, download the latest Hip Hop SupaStar
ringtones, sign-up for Hip Hop SupaStar alerts and purchase Xzibit concert
tickets. The Hip Hop SupaStar winner will be announced in
mid-April.G .com features Rihanna's latest single,
"SOS" and allows viewers to pause the video to pull up a screen with King
teaching dance moves from the video.com/cgi-bin/prnh/20060216/SFW061-a
http://www. "Collaborating
on Rihanna's music video to include Nike Rockstar Workout - Hip Hop moves ,
truly makes this workout 'rockstar., which designs, markets and
distributes athletic footwear , apparel and accessories; Bauer NIKE Hockey
Inc.Hip Hop Pioneers Don 'Campbellock' Campbell (Locking ), Boogaloo Sam (Popping)
and Tommy the Clown (Clowning and Krumping)
to Receive the Living Legends of Hip Hop Award

LOS ANGELES, Street dance crews from across the
nation and the world are bringing their best moves to Los Angeles with the
hope of taking home the top bragging rights and titles in the 2005 USA and
World Hip Hop Championships.

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There's no limit to the
number of times wireless customers can vote from their phone. Andrews Hall (4/2)
- Chicago at the House Of Blues (4/4)

Visit http://www.m.m. Marriott
discussion with
the "Legends"

Redondo Beach Performing Arts Center
1935 Manhattan Beach Blvd, Redondo Beach, CA
http://www.org

Manhattan Beach Marriot Hotel
1400 Parkview Avenue, Manhattan Beach, CA
http://www.

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labels to develop digital music offerings. Combining the broad reach of the mobile platform with
consumer input is an incredible opportunity for a major music company like
ours to help find talent that resonates with our audience .com .com/cgi-bin/prnh/19990818/NIKELOGO )
The hour-long, high-energy cardio class, "Nike Rockstar Workout - Hip
Hop," will be available at 24 Hour Fitness locations throughout the country
beginning February 16, 2006. Women's fitness has focused on the athleticism of dance with new
product and workout content for the past year," said Darcy Winslow, General
Manager of Women's Fitness.S.24HourFitness .m.

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- - kjjkjk

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