A
strong newsstand performer throughout the 1990s, CRACKED was known for its
irreverent entertainment media parodies and celebrity readership (including
the likes of Stephen King and Jerry Seinfeld).

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The special
issue will hit newsstands nationwide on Monday , March 14th.cracked. For more information,
visit http://www.

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However, in recent years, due
to several changes in ownership and a switch to a bi-monthly schedule, sales
of the magazine dropped .

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J.com.

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Bauer Publishing Announces 25 Cent Promotion for Life + Style Weekly; Issue Available Monday March 14 2005

----Bauer
Publishing, the number one seller of magazines on the newsstand in the
United States, today announced a 25 cent promotion for its newest
title, Life + Style Weekly, the weekly style authority. Life + Style Weekly offers a clean,
elegant design with beautiful photos and fast-paced editorial. Life +
Style Weekly is published by Bauer Publishing USA. Few brands have had that kind of longevity, and we will seek
not only to build on CRACKED's past accomplishments , but also to reposition
and re-imagine the brand and to achieve even greater success," stated Sarhan .
The company sees these as developments that can enhance CRACKED as a
magazine.

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The new company will be called Cracked Entertainment, Inc.

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"CRACKED is more than a magazine.com

This release was issued through eReleases(TM).

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Monty Sarhan, a
successful entrepreneur and attorney, will join as Publisher and CEO of the
new company.com
http://www.

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New Owners Target Relaunch of Publication for Fall '05

NEW YORK, A consortium of investors today
announced that it had acquired CRACKED Magazine, one of America's oldest humor
magazines, for an undisclosed sum.

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Launched in November 2004, Life + Style Weekly is breaking new
grounds by offering readers urgent fashion, beauty and lifestyle news
on a weekly basis.

About Life + Style Weekly

Life + Style Weekly is breaking new ground as the first weekly
style magazine . The challenge is
to embrace new opportunities, not shy away from them," Sarhan added.

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"Since Life +
Style Weekly's launch, we've seen a steady increase in sales of the
magazine and we're confident that this promotion will accelerate its
growth on the newsstand.com.
The new owners plan to revive CRACKED through a complete redesign, a new
editorial focus and an eventual return to publishing the magazine on a monthly
basis.

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Bauer publishes top women's, teen, and entertainment titles
including: In Touch Weekly, Life + Style Weekly, Woman's World, First
for Women, J-14, TWIST, M, Soaps In Depth and Life Story.

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Continuously published since 1958, CRACKED is one of the oldest humor
magazines and the only surviving competitor of Time Warner's MAD Magazine. It is a successful 47-year-old brand in
the comedy space.

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Based in New York, Cracked Entertainment (http://www.

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Business Editors

ENGLEWOOD CLIFFS, N. Life + Style Weekly features the latest Hollywood
fashion , beauty, and lifestyle trends merged with celebrity news and
shopping. For more
information on Life + Style Weekly, please visit lifeandstylemag.

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and will be
based in New York.
For additional information, interview requests or a sample copy, please
contact:

Monty Sarhan
Cracked Entertainment, Inc.

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On February 1, 2005, the rate
base will increase from 200,000 to 350 ,000.cracked.
617-755-3290
ms@cracked.

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The acquisition marks a new chapter in CRACKED 's history
and a return of the magazine's operations to New York.

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The goal: to celebrate celebrities , showcase their influence
on popular culture, and help readers incorporate the latest celebrity
trends into their own lives.

About Bauer Publishing USA

Bauer Publishing USA is headquartered in Englewood Cliffs, NJ, is
the number one seller of magazines on the newsstand in the United
States generating an annual 300 million dollars in single copy
revenue. The company refused to reveal details of CRACKED's new look, stating
only that it will break with CRACKED's pure illustrated format and move to
become a full-color glossy featuring a mix of material.com) is the
publisher of the well -known CRACKED Magazine, one of America's oldest and most
well-known humor magazines.

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Investor Group Acquires CRACKED Magazine

Long-term, management
plans to explore opportunities to expand the CRACKED brand through other
media, including the development of animated and live-action content for
television, film and the Internet.
Sarhan feels that there is still a strong demand for humor on the newsstand
and points to the success of "The Onion" as one example that print comedy is
alive and well.
Since CRACKED's inception, the market for humor has shifted dramatically,
especially with the proliferation of cable television and the Internet.

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"At Bauer Publishing, this type of innovative promotional strategy
is a proven way to introduce a new title to a sizable audience," said
Mark Pasetsky, general manager, Life + Style Weekly."
Today's news follows Bauer Publishing's recent rate base
announcement for Life + Style Weekly.

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About Cracked Entertainment, Inc .

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"We don't view the Internet, TV or cable as threats to CRACKED, but
rather, we see them as new opportunities to reach our audience alongside the
print magazine. We need to focus first and foremost on content creation, and
then on delivery of that content through multiple channels.ereleases.

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- - kjjkjk

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