.

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"We are thrilled about our partnership with Neenah Paper," says Eames
Demetrios, the designers' grandson and Chairman of the Board of the Eames
Foundation.

.

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"
They are fat-free, and deliver three grams of dietary fiber, four grams of
protein, 25 grams of carbohydrates and 45% of the RDA for Vitamin C. They are
also low in sodium and contain more potassium than a banana or a medium
orange.

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In the ad Austin says, "A healthy diet is a matter of
balance, so the idea of eliminating an entire major food group , like
carbohydrates, just doesn't hold up," as she knocks down a cube food pyramid. Both Idaho(R ) Potatoes and the "Grown in Idaho(R)"
seal are federally registered Certification Marks that belong to the IPC. "It helps us support a piece of history, a particular way of
thinking and an approach to living.


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More importantly, Charles and Ray's enduring popularity shows us the
power of two. We're proud to help maintain their legacy, their commitment and
philosophy, whether designing on paper, sculpting seating, or visualizing and
communicating through film and exhibits.

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In fact , physical
activity is a new element in the updated pyramid symbol.
"Our biggest job right now is to tell the nutritional story about Idaho
Potatoes," said Muir.

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Idaho Potato Commission Commends USDA for Emphasis on Both Diet and Exercise in New Guidance System

"We understand that America is waging a fierce weight
battle, but there is no logical reason to target food products that are so
naturally good for you."
Although Idaho is famous worldwide for its premium potatoes, some
consumers don't realize that only potatoes grown in the Gem State can wear the
"Grown In Idaho " seal."
The partnership reinforces two of Neenah Paper's missions: to recognize
design excellence both past and present and to be the leading premium paper
mill focused on environmental stewardship .neenahpaper.

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It is situated on a pristine hilltop
meadow overlooking the Pacific Ocean and served as a backdrop for, as Charles
Eames described, "life in work" with nature as a "shock absorber.

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In addition, a medium
potato contains just 100 calories and comes with "packaged portion control . ALPHARETTA, Ga., American mid-century design icons
Charles and Ray Eames helped set new creative boundaries in art, architecture,
film, furniture, exhibit design and graphic design.
For further information about Neenah Paper, call 1-800-558-5061 and press
"5" or visit http://www.

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A fitness icon, Austin was asked by Agriculture Secretary Mike
Johanns to introduce the exercise component of the system. The Eameses demonstrated the power of communication through their
'Powers of Ten' work, just to name one of the over 100 short films they
produced.neenahpaper.

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"Their furniture was more than merely
functional; in the Eames' hands, it became art.

About Neenah Paper
Established in 1873, Neenah Paper is a leading manufacturer of premium
uncoated writing, text and cover papers marketed under the CLASSIC(R),
ENVIRONMENT(R), UV/ULTRA(R) II, NEENAH(R) and other fine brand names.

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Neenah Paper Announces Partnership With Eames Foundation in Los Angeles Area

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IPC's Fitness Spokesperson Denise Austin Tapped by USDA to Talk About Benefits
of Active Lifestyle

BOISE, Idaho, Against the backdrop of several
years devoted to defending the fiber-dense potato from various anti-carb
groups, the Idaho Potato Commission believes the new USDA food guidance system
(released April 19) will help set the record straight about carbohydrates. Active healthy people need carbohydrates to fuel
their working muscles, it's that simple.

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On a parallel path , Austin is currently starring in an IPC commercial
airing nationally.
"The fact is complex carbohydrates are a critical source of energy.
These Marks ensure that consumers are purchasing potatoes that have been grown
in the state of Idaho.com.

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With this in mind, Neenah
Paper has announced a partnership with the Eames Foundation to help preserve
the legendary designers' historic home in the Pacific Palisades section of Los
Angeles. The partnership involves a Neenah Paper contribution at the Spirited
Sponsor level, ongoing paper support and the creation of a beautiful private
watermark specifically created for the Foundation.eamesfoundation.

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Many nutritionists agree that potatoes are one of the best sources of
complex carbs and thus function as a great energy food.

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"
The commercial is one facet of a multi-tiered marketing and public
relations campaign initiated by the IPC to promote the healthful properties of
the delicious Idaho Potato.

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The new guidance system,
which emphasizes (among other things) fiber-rich fruits and vegetables along
with regular physical activity, is based on common sense and will contribute
to America's overall 'wellness. We wish to ensure that future
generations of designers do not miss out on their contributions. For information about the Eames
Foundation , visit http://www.

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'"
IPC healthy lifestyle spokesperson Denise Austin was present at the USDA 's
event to unveil MyPyramid, the new symbol and interactive food guidance
system.
Charles and Ray Eames designed and built the unique Case Study home,
including a design studio, in 1949.
" The newly
established Eames Foundation now draws one step closer to preserving this icon
and the legacy of Charles and Ray Eames.com.

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In fact, the famous leather
Lounge Chair and Ottoman created by the Eameses sit in the New York Museum of
Modern Art.org. For
more information, call 1-800-558-5061 and press "5" or visit the web site at
http://www.

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According to Frank Muir, the President and CEO of the IPC, "It's time for
people to understand that carbohydrates are the best fuel for working muscles
and they come in many forms, including potatoes.
"Charles and Ray Eames started a revolution in the way we think, and the
world hasn't stopped spinning yet," said Tom Wright, Director of Advertising
and Design for Neenah Paper."
A leader in its industry, Neenah Paper prides itself on offering
consistent quality and the most comprehensive selection of premium papers,
colors, weights and textures.

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