Easily crossing racial lines, the hip-hop cultural experience is
significantly preferred by females -- 58."
The U.com/pub/1119538. Reggaeton, a relatively new genre of dance music
that originated in Puerto Rico and derives from a blend of Latin
tropical sounds, Jamaican reggae music and urban hip-hop, has taken
the New York market by storm. Hispanic
Households; TeleFutura Network, a general-interest Spanish-language
broadcast television network, which was launched in 2002 and now
reaches 85% of U.

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8% vs.html. It is also available at
MarketResearch. A recent Nielsen SoundScan report of
Latin Album sales found that 8 out of the top 10 albums sold in the
New York area were of Reggaeton music . city.

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This has nothing to do with subcultures of society.

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Urban Youth Market: Tapping the Power of the Trendsetting
Hip-Hop Culture and Lifestyle, delves into the world of the 24 million 15- to
29-year-olds who connect with hip-hop music, affiliate with hip-hop culture,
and pack a robust purchasing power of $500 billion.

Brush away any ideas you have of sterotypes and labels this is the world as it actually is in full choromatic glory, candid and honest views on how reality shapes real people.

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Univision Communications Inc.S.univision.

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Urban Youth Market's innovative research methodology brings to
life the essence of the hip-hop consumer, providing groundbreaking data on a
vast range of consumer goods, attitudes and behaviors that not only define,
but are defined by this unique consumer group.

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Racial/Geographic Diversity Key to Unlocking $500 Billion Purchasing Power of Urban Youth

reaching 98% of U.

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com.

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Priced at $3,500, this report
can be purchased directly from Packaged Facts by clicking:
http://www.packagedfacts.S. Hispanic Households; Univision Television Group,
which owns and operates 27 Univision Network television stations and 1
non-Univision television station; TeleFutura Television Group, which
owns and operates 33 TeleFutura Network television stations;
Galavision , the country's leading Spanish-language cable network;
Univision Radio, the leading Spanish-language radio group which owns
and/or operates 66 radio stations in 17 of the top 25 U. located at
www .univision.

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PackagedFacts.S.

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com, hip-hop
consumers living outside the 100 largest metropolitan areas in relatively
small cities, towns, and rural areas generally reflect the same attitudes and
values expressed by their large metropolitan-dwelling counterparts, responding
equally to the power of hip -hop cultural trends.
La Kalle's high-energy format will primarily feature Reggaeton and
Latin Hip-Hop music.net

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According to Packaged Facts, a division of MarketResearch.9/92 .
Univision Communications is headquartered in Los Angeles with
television network operations in Miami and television and radio
stations and sales offices in major cities throughout the United
States .

For more information, please visit www.

Take a walk outside your world just a second, not out of your office or out of your house but almost into a different plane of existance.

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"We finally have the
hard data showing the difference in core values between young people who
affiliate with hip -hop and those who don't, and the eye-opening differences
span a wide range of areas from shopping behavior and purchasing decisions, to
attitudes towards cars, media usage and fashion.com.
"We are excited to launch La Kalle to meet the needs of the
younger Hispanics in the New York area," stated Gary Stone, Senior
Vice President and Chief Operating Officer.S.S., and a non-voting 27% interest in Entravision
Communications Corporation, a public Spanish-language media company.

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2% males -- and hip-hop
continues to hold the most weight with 15- to 17-year-olds, with nearly half
(48.S.

Confused? Good.

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And setting trends is what hip-hop-loving, urban youth do best as they
exude a lust for anything new, with strong affiliations for the latest hand-
held devices and internet technology, drinks and snacks, and personal care
items.

Univision Communications also has a 50% interest in
TuTv, a joint venture formed to broadcast Televisa's pay television
channels in the U.

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com, publishes research
reports on a wide range of industries, including consumer goods , foods and
beverages, and demographics.

Univision Radio Launches `La Kalle 105.9/92.7FM' in New York

"
La Kalle will feature some of the hottest on-air talent in New
York, including well-known duo "Jimmy and Pacha and their Jangueo," DJ
Kazzanova, and Valerie, among many other young dynamic radio stars.com.

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com,
or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.7 FM," a new youth-targeted
Spanish-language radio station that will cater to New York Hispanics
in the highly sought-after 18-34 demographic.

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41.8%) of those in this age group being hip-hop fans.S. For more information visit http://www. Reggaeton is hotter in New York
than in any other major U.

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NEW YORK, Conclusively showing that marketers need
to view "urban" as a state of mind rather than a geographic place, a new
report, The U.

Radio Writers/Business Editors/Entertainment Editors

NEW YORK-- --Univision Radio, the
largest Spanish-language radio broadcaster in the United States, today
launched "La Kalle 105.

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S.

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About Packaged Facts
Packaged Facts, a division of MarketResearch . (NYSE: UVN) is the premier
Spanish-language media company in the United States.

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S.

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"Our research demonstrated
that there was a strong desire for a Reggaeton-formatted radio station
and we have delivered. Its operations
include Univision Network, the most-watched Spanish-language broadcast
television network in the U. Hispanic
markets and 4 stations in Puerto Rico; Univision Music Group , which
includes Univision Records, Fonovisa Records, and a 50% interest in
Mexico-based Disa Records labels as well as Fonomusic and America
Musical Publishing companies; and Univision Online, the premier
Spanish-language Internet destination in the U.

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"For perhaps the first time since the beginning of the hip-hop culture,
we've been able to provide an empirical definition of what this market truly
is," said Don Montuori, the publisher of Packaged Facts.

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---

- - kjjkjk

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