Garnering the power of Mercado's high quality search technology, CSN
v3., Bay Area Unites
(http://www.org), a coalition of business, civic, cultural and
religious organizations, announced NFL legend Steve Young will speak at its
program, "One Mind, One Heart," Sunday at the HP Pavilion.
"Survivors of the Tsunami still need all the help we can offer," Young
said.

About the Event
The Tsunami tragedy galvanized the spirit of the Bay Area like never
before.

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BayAreaUnites.ticketmaster.

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0 provides a comprehensive tool-kit for merchandising, allowing
business managers the highest level of control of their web site. In a matter of minutes, merchandising managers
can specify and run A/B testing on their site, define personalized
promotions, personalize the buyer's experience or build complete
canned web pages -- all done with minimal to no dependency on their IT
group.mercado. at the HP Pavilion
in San Jose, doors to open at 1:15 p.

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"I'm proud to be a member of a community that is working to improve
lives half a world away. "We hope his speech will inspire Bay Area residents young and old
to continue participating in the relief efforts.

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Business Editors/High-Tech Editors

PALO ALTO, Calif.com or
call (888) 376-1400.

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BayAreUnites.m.

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" (Trends 2005: Online Retail, November 2004)
CSN v3.

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0, a
business manager may run an A/B test that will present alternate
banners, as well as various page layouts with different products to
different test groups. Via the CMC, business users can define the preferences for
each segment, and provide different experiences to the site visitors
once their profile is identified.

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Through the intuitive and easy-to-use
Commerce Management Console (CMC), business managers can quickly add
merchandising rules that promote desired products, brands or
categories on all of these merchandising objects.

A/B testing of page design, content and promotion is an essential
tool for effective data-driven merchandising.com or
at http://www.

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0 enables merchandisers to
create business rules targeted to different buyer segments and
profiles. Through offering
online customers a superior buying experience and equipping business
managers with a powerful platform to implement merchandising
strategies , online retailers and businesses can constantly grow their
business results.

The program will begin at 2 P.

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According to Forrester Research, "Retailers will spend their time
in 2005 investing in selling innovations that bring them closer to new
and existing customers and serve as points of differentiation."
Young, a long-time supporter of Bay Area causes, joined the San Francisco
49ers in 1987 and lives in Palo Alto, Calif.BayAreaUnites.

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Mercado Software Launches New e-Commerce Merchandising Tool-Kit with the Release of CSN v3.0

0 enables business managers to easily control and
merchandise every aspect of their web site and execute their target
marketing objectives. Tickets are still available for $10 at http://www. In response to the overwhelming need to provide hope and relief to the
victims , several prominent Bay Area organizations, as well as the cities of
San Jose, Fremont, Milpitas, and Morgan Hill will host a Tsunami Relief
Concert on Feb 20, at the HP Pavilion in San Jose.org ) and will feature prominent personalities
and artists.

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About Mercado Software

Mercado is a leading provider of e-commerce search, browse and
merchandising solutions for B2B and B2C businesses . The event will be held
under the auspices of a coalition of more than 50 organizations, called Bay
Area Unites (http://www.

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All he/she needs to do is select those specific
elements through the Commerce Management Console. Sears, Williams-Sonoma, JCPenney, Macy's, Target,
Tower Records, Blockbuster , MSN, Caterpillar and OfficeMax, are some
of the companies benefiting from Mercado's solutions.M .

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CSN v3.
The personalization logic in CSN v3.

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----Mercado
Software, a leader in e-commerce search and merchandising solutions,
announced today the latest version of its software, CSN v3.0 includes an out-of-the-box merchandising engine that
drives all the merchandising objects on the e-commerce web page such
as best sellers, related products, promotional banners, recommended
products and collateral. With CSN v3. Mercado's unique
technology, combined with its commitment to innovation and its
experienced team, delivers bottom line results for its customers. Former 49er to Join Community Leaders and Entertainers at the HP Pavilion
Sunday

MILPITAS, Calif. His inspirational
speech will mark his first public appearance in the Bay Area since being named
to the Pro Football Hall of Fame earlier this month. He founded the Forever Young
Foundation in 1993, an organization that serves children, primarily in
Northern California, Arizona and Utah.org.

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Such
benefits include increased revenues, higher productivity, reduced
operational costs, and improved customer satisfaction.

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CSN will run the
test automatically and assign site visitors to the different test
groups. CSN will manage the buyer's experience for each of the test
groups, which will ensure consistent experience to each of the site
visitors and will provide a report at the end of the test .

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These
include investment in target marketing through social networks,
broadband selling tools , rigorous A/B merchandising testing, and
international expansion. For more
information about Mercado Software, please visit www.

Hall of Fame Quarterback Steve Young to Speak at Bay Area Unites Tsunami Benefit Event

"
Sunday's event features several musical performances, celebrities and
inspirational appearances, including a video message from former President
Bill Clinton.

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0.
"Young is a true leader, hero and role model for all of us," said Vish
Mishra, convener of event and Senior Venture Partner, Clearstone Venture
Partners.