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This
certification is endorsed by many Fortune(TM)-rated companies who understand
the value and impact of this market to their bottom line.

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Businesses
that seek these consumers and embrace this market will be positioned for
growth for decades to come.

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This market segment is particular
about where and how it spends its money.

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Following on the very successful Inaugural Spa-Celebrity Chef Weekend
last year, the chapter was urged by participants to follow up in 2005
and make the weekend an annual affair.chs-spa. He strongly encourages GLBT companies to become certified by the
National Gay and Lesbian Chamber of Commerce (http://www.

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SCOTTSDALE, Ariz. They will
eventually create a marketing strategy that proudly announces their desire to
expand their presence in the GLBT market -- a powerful economic force," he
says, "or will be left behind.

Veer Consulting creates non-threatening, comprehensive marketing programs,
with diversity evaluations, existing strategy reviews, and frank discussions
about the market, dispelling myths and stereotypes.

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Several key sponsors, such as Universal Companies, will also be on
hand to answer questions for spa operators on maximizing their
revenues.

Learn more at www.

Veer Consulting Creates Marketing Programs Reaching Powerful GLBT Consumers

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"Once that trust is established, this
population is exceptionally loyal.

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Many
participants were extremely impressed with the valuable auction items;
many featured premier vacations to New York City, Hawaii, Mexico and
Canada."
Ryder, founder of Veer Consulting , a certified GLBT business, sits on the
board of directors of the Greater Phoenix Gay and Lesbian Chamber of Commerce,
and is a frequent guest speaker on the topic of GLBT consumerism and market
development. This interest is a clear indication that
the GLBT consumer group wields purchasing power that previously was
undervalued.

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"This particular market segment has money and knows how to
spend it," says Dave Ryder, Managing Director of Veer Consulting, a
Scottsdale, Arizona-based creative consulting firm.org) which is the only
nationally-recognized certifying entity for GLBT businesses.

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----The AZ Chapter
of the Cornell Hotel Society has announced their Second Annual Spa
Educational Conference-Celebrity Chef Weekend to be held at the
Fairmont Scottsdale Princess Resort over the weekend of June 23-25., With an estimated
$600+ Billion in disposable income attributed to the Gay, Lesbian, Bi-sexual
and Transgender (GLBT) market in 2006, corporate America is sitting up and
taking notice.

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Details are available at
www. Celebrated Executive Chefs Michael De Maria from
Michael's at the Citadel, Reed Groban from the Fairmont Scottsdale
Resort and Bill Wavrin from Miraval will create delightful meals. "With the positive dialogue about Annie Proulx's
Brokeback Mountain(TM), NBC's Will and Grace(TM), the world-wide Same-Gender
Marriage Initiatives, and media attention, companies and municipalities who
have not, will soon recognize the benefits of this market.

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This year's offering promises to be even bigger and proceeds
go to the AZ CHS Scholarship Fund. This is not
an instant get-rich-quick program that will flourish with casual involvement.

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UPDATE: Second Annual Cornell Hotel Society Spa-Celebrity Chef Weekend Announced for June 23-26 2005 in Scottsdale AZ

"
For more information: http://www.

Seminars, lectures, workshops , conferences, retreats, open-enrollment classes, meetings, trade shows, or exhibitions may all be listed here.

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Convention and
visitors bureaus across the country are among municipal and professional
affiliation organizations that are taking advantage of opportunities to
recruit GLBT association conferences and sporting events by establishing
focused sales management positions.

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Business Editors

SCOTTSDALE, Ariz.com
The weekend promises to be an exciting event for those interested
in running successful spas with a combination of educational seminars
from key leaders and educators in the Spa Industry, tours of some of
the award winning local spas in the Scottsdale area and wonderful
meals from celebrated chefs of Arizona resorts and spas.
Speakers and Panelists will feature keynote speaker Deborah
Sykeley, founder of the Golden Door Spa and Rancho La Puerta; Jerry
Cohen, CEO of Canyon Ranch; Anne McCall, GM-Spas for Fairmont Hotels
and Resorts; Jim Root, Spa Director of Miraval Life in Balance Spa;
Alan Cohen, Director of The Enchantment Resort and Mii Amo Spa and
Mary Tabacchi, Professor of Spa Education for Cornell's School of
Hotel Administration.

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The GLBT market has the power to revitalize depressed
urban areas, building businesses, and focusing on lifestyle , travel, health,
personal and business growth, career, and education, among others.
It requires effort, energy, and commitment.

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We bring powerful clients, meetings, conferences,
sporting events , international programs, and individual consumers to companies
and destinations that have never before or merely casually explored this
market segment," Ryder says.

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Local spa tours will feature the Golden Door at
The Boulders, Willow Stream at The Fairmont Scottsdale and The Spa at
The Sanctuary Resort . Corporate messages about a safe,
trusting, and diverse environment must be adopted, reinforced , and broadcasted
to engage the GLBT consumer," he says.

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chs-spa.
The Saturday evening closing banquet features a silent
auction/dinner that was the highlight of last year's event. "We have the opportunity
to open new markets in industries that reached their plateau or are
experiencing declines. "Clients understand,"
Ryder says, "they must provide executive buy-in with allocated resources, an
open -door strategy, and an atmosphere of acceptance and equality.

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