About 100 billboards will be put up in Los Angeles County. The safety and efficacy of
emergency contraception has also been endorsed by the American Medical
Association, American Woman's Medical Association and the California
Medical Association . More
information is available at http://www. 2005; 60 (3): 202-205. 2003; 63(14): 1445-1457.com

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Emergency contraception should be as easily available as
condoms and used every time a women is at risk of unplanned pregnancy
from the failure of other contraceptives or unprotected sex., a nonprofit organization
working to improve the health of Californians by ensuring access to
quality family planning and reproductive health services.

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Crosby founded QualiLife
Pharmaceuticals and began work on a non-prescription, all-natural solution for
women suffering from many widespread sexual problems. The result -- the
development of patented Zestra(TM) Feminine Arousal Fluid -- the only topical
product clinically proven to increase female sexual sensation, arousal and
pleasure in most women."

About Non-Prescription Zestra(TM) Feminine Arousal Fluid (U. Potential for
Pharmacotherapy. Rosenthal, PhD, director of the Division of
Adolescent and Behavioral Health and professor of Pediatrics at the University
of Texas Medical Branch and a consultant for the report.

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Providers participating in the
campaign are supplied with free EC resources, client education and
promotion materials.(1)
Recently, several leading medical journals have cited the benefits of
Zestra(TM) for women suffering from sexual difficulties. Potential Therapy for Pharmacotherapy "
published in Drugs.


Media Contact: Emily Ross
314 .

Nation Failing to Curb the Spread of STDs Among Young People; American Social Health Association Releases Report Today

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Emergency
contraception is approved by the FDA, and the American College of
Obstetricians and Gynecologist has established the provision of EC as
the standard of care for its members." This finding is a landmark
development in female sexual function research and provides the underlying
reason why major drug companies have been unsuccessful in developing an
effective prescription drug treatment for FSD.(5)
-- When It Comes to Botanical Prosexual Preparations, Clinicians and
Consumers Beware!" published in Women's Health Care." This
report details how the nation is failing to prevent the spread of STDs among
America's young people.

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Taken within 5 days, EC pills can help "prevent
pregnancy after sex.(2)
-- The May 2005 edition of Clinical Proceedings , a publication by the
Association of Reproductive Healthcare Professionals (ARHP), cited
Zestra(TM) an option for women with sexual arousal difficulties.. Clinical Proceedings., One out of two
sexually active young people will contract a sexually transmitted disease
(STD) by the time they turn 25.
ASHA provides important services to consumers and health care
professionals through a variety of programs such as: advocacy efforts for STD
research and programs; education for patients, providers, policymakers, and
the media about STDs; survey and evaluation research in the area of sexual
health; and national call centers, which provide counseling and referrals.

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" The campaign seeks to increase awareness of
and access to emergency contraception (EC) as a way to reduce
unplanned pregnancy and the need for abortion.
The "Morning After Pill" billboards, posing the question: WORRIED?
alongside a picture of a concerned couple's feet off the side of a
bed, are being posted to targeted areas of California in English and
Spanish. "Oral prescription erectile dysfunction drugs work
by increasing blood flow via the nitric oxide pathway, which facilitates
engorgement of male erectile tissue. The Company applies its integrated
scientific platform with natural products to specific target areas where it
has substantial expertise. 2004 Fall; 15.
"A significant barrier to screening is the medical provider's lack of
knowledge about STDs in adolescents," said Charlotte A. It can be downloaded at
http://www.

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"Unfortunately, there is limited awareness of and needless
roadblocks to the availability of emergency contraception as a safe
and effective second chance to prevent pregnancy," said Anna Garcia,
project director for the CFHC Emergency Contraceptive Initiative. To receive a
copy of the Emergency Campaign Billboard artwork, or to get further
information , please contact Anna Garcia at garciaa@cfhc.
However, they overlooked the complex "pleasure pathways " crucial for women to
experience sexual sensation, arousal and pleasure. The objective of
the CME Review Article titled "Female Sexual Dysfunction: Principles
of Therapy" is to provide the most current clinical information
available to Obstetricians, Gynecologists and Family Practice
physicians on the topic of female sexual dysfunction and the principles
of diagnosis and therapy.

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Additional billboards will be placed in San Francisco, San Jose,
Alameda and Fresno Counties. "It
is underutilized as a tool to prevent unplanned pregnancy and the need
for abortion. However, several well-designed, well-controlled clinical studies
conducted by sexual medicine researchers have shown that increasing blood flow
to the female genital tissues does not necessarily provide an increase in
female sexual sensation, arousal or pleasure. J Sex Marital Ther 2003; 29:33-44.290.org .

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The campaign was
launched on Valentine's Day, which is also "National Condom Day," to
get the message across that condoms and emergency contraception should
both be easily and equally available. Randomized, placebo controlled,
double blind, crossover design pilot trial of the efficacy and safety
of Zestra for women in women with and without female sexual arousal
disorder. Female Sexual Dysfunction.
"Just as it is vital to understand the benefits of abstinence, it is also
vital for young people to fully understand risks and prevention approaches,"
said Allen.

About ASHA
The American Social Health Association (ASHA ) is a 91-year-old nonprofit
organization with offices in Washington, DC and Research Triangle Park , NC.

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Citations include:

-- Obstetrical and Gynecological Survey published a Continuing Medical
Education (CME) Review Article that acknowledges the benefits of
Zestra(TM) for both arousal and orgasmic difficulties. For years, many researchers thought that
the same robust benefits could be achieved in women by increasing genital
blood flow.zestraforwomen.
Zestra (TM) is currently available at Walgreens pharmacies nationwide and
Duane Reade drugstores throughout New York City. To learn more about ASHA, visit
http://www.

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The goal is to remove the
barriers to accessing emergency contraception pills for all women who
need it.com . QualiLife Pharmaceuticals believes this "design and
develop" strategy increases the chances of successfully developing effective
and widely embraced consumer products.

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is a science-driven company focused on
developing clinically proven consumer products for Women's Health. Since 1996,
the privately-held Company has leveraged its expertise in pharmacology,
pharmaceutical technology and women's sexual health to "design and develop"
selected plant-derived principles as patented consumer products with
significant commercial potential.
Obstetrical and Gynecological Survey.
(5) Jean L.2156
eross@kupperparker.

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C. 5, May 2005)
by researchers at Yale School of Medicine and the Albert Einstein College of
Medicine reports, "female sexual dysfunction (FSD) affects 48.

About QualiLife Pharmaceuticals, Inc.
(4) Sabitha Pillai-Friedman, PhD, LSW, Part III: Regaining Intimacy . When It Comes to Botanical
Prosexual Preparations, Clinicians and Consumers Beware! Women 's
Health Care. 2003 Nov; 2 (11). Allen, ASHA president and CEO. "If adolescents
don't receive care, we lose the opportunity to provide guidance and
counseling.

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The billboards tout "Morning After Pill FREE" and offer a
link to the CFHC Emergency Contraception hotline at 800-521-5211,
where callers can get information about EC and referrals to health
care providers who can prescribe and advise them about use of the
product. Focusing on areas with high teen birth rates, CFHC has
worked to provide information and technical assistance to health
providers to increase the network of providers prescribing and
dispensing emergency contraception.
The Emergency Contraceptive Initiative is a project of the
California Family Health Council, Inc. New Study Reveals More Than 48% of Women Suffer From Decreased Sexual
Sensation

CHARLESTON, S . Crosby
added, "Those already familiar with Zestra(TM) said their patients were raving
about it and those who first learned of Zestra(TM) at the conference were
delighted to have a proven product with published clinical study results to
recommend to their patients. Zestra(TM) will also be
available in CVS pharmacies by mid-June and is expected to be available at
other major pharmacy chain stores by mid-summer 2005. RESEARCH TRIANGLE PARK, N.
Despite screening recommendations by government agencies and professional
associations, less than half of young sexually active females are screened
annually for chlamydia, which, untreated, can lead to infertility.

Educational resources on sex.

abstinence sexuality

News Editors/Health Editors

LOS ANGELES----The California Family
Health Council, Inc." EC pills work best if taken in the first 12
hours after sex, which is why quick, easy access to EC is so
important.(6)


"Zestra(TM) was embraced by physicians and nurse practitioners attending
the American College of Obstetricians and Gynecologists Conference (ACOG), in
San Francisco May 7-11, 2005," said pharmacist Martin Crosby, QualiLife
Pharmaceuticals' Chief Scientific Officer and inventor of Zestra(TM)." Zestra(TM) was part of several presentations
about female sexual problems and menopause made by doctors at the conference.
(2) Rachel N.
2005 May: 26-27.
"We have effective, affordable tools to address this threat to adolescent
health but fail to use them," said Dr.ashastd.

intimacy policymakers

The study, designed and conducted by independent
sexual medicine experts , found that "Zestra improved level of desire,
satisfaction with level of sexual arousal, genital sensation, sexual pleasure,
ability to have orgasms and enhancement of sexual experiences in normal and
FSAD women.(3)
-- "Rediscovering Intimacy" published in the Multiple Sclerosis
Association of America's publication Motivator.S.

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"
The "Morning After Pill" billboard campaign is part of an ongoing
CFHC Emergency Contraceptive Initiative to make EC easily and readily
available . The effort encourages providers to educate their
clients on proper use, to include EC pills among the contraceptive
options, and to offer EC in advance of need.2 percent of
women and that these women had decreased sensation in the clitoris, which
increased the risk of sexual dysfunction." No other topical product for women is proven in a published
clinical study to provide these benefits . Kleeman, MD, and Mickey M.
(3) Women's Sexual Health in Midlife and Beyond.
It is dedicated to improving the health of individuals, families, and
communities, with a focus on sexually transmitted diseases.

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New Bill Board Campaign Promotes Awareness Access to Emergency Contraception; Effort Aims to Reduce Unplanned Pregnancies Reduce the Need for Abortion

192, No. Patent
6,737,084)
Zestra(TM) is a blend of pure botanical oils and other natural ingredients
scientifically formulated to heighten sexual sensation, arousal and pleasure
for 30 to 45 minutes when topically applied. The natural botanical ingredients
in Zestra are not found in any other women's sexual product and no other
product is proven to be more effective for increasing female sexual sensation,
arousal, pleasure and satisfaction. This and other startling findings were
released today in the American Social Health Association's (ASHA) report,
"State of the Nation 2005: Challenges Facing STD Prevention in Youth.
According to the report, another key challenge in STD prevention among
youth is the lack of access to medical care."
ASHA's "State of the Nation" report states that promoting abstinence as an
effective way to remain free of sexually transmitted infections is a sound
message , but there are more complex issues that need to be addressed.
The "State of the Nation" report , which includes the results of its new
adolescent survey, is being distributed during National STD Awareness Month
through a grant from Roche Diagnostics.

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Emergency contraception pills , known under the product name Plan
B, are a hormonal contraceptive that, like other birth control pills,
prevent pregnancy.

Zestra(TM) - First Clinically Proven Arousal Solution for Women Addresses Decreased Sexual Sensation

Ingredients: PA-Free Borage Seed Oil, Evening Primrose Oil, Angelica
Extract, Coleus Extract, Vitamin C, Vitamin E and natural fragrances. Karram, MD.
"It is crucial that we reduce the obstacles adolescents have in seeking
health care," said Susan L.org .

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org

Clinical Proceedings is part of the Nurture Your Nature initiative, a
joint program of ARHP and the National Women's Health Resource Center
to raise awareness about sexuality as a natural and valued aspect of
American women's lives, with a focus on menopausal women .
Female Sexual Dysfunction: Principles of Diagnosis and Therapy.
(6) Susan Kellogg -Spadt, MSN, CRNP, PhD. The new
ASHA data also show that approximately two-thirds of adolescents assume they
are being tested for chlamydia and other STDs during regular health care
visits, when in fact such testing is not routine.ashastd.

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Topical Solution Specifically Designed To Increase Female Sensation and
Pleasure
In 1996, pharmaceutical researcher Martin Crosby recognized that the
primary research direction of major drug companies exploring potential
treatments for FSD were focused on increasing genital blood flow in women.

Only Clinically Proven, Medically Published Topical Product Available
In 2003, the Journal of Sex + Marital Therapy published the results of
Zestra's(TM) clinical trial.


(1) Ferguson D, Steidle C, Singh G, et al . MS
Motivator. Drugs. Gaydos, DrPH,
associate professor of infectious diseases at Johns Hopkins University and
consultant for ASHA's report.

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Approval of over-the-counter distribution of
emergency contraceptives without prescription is pending a decision by
the FDA.(4)
-- "Female Sexual Dysfunction.
"Since the introduction of Viagra(R) in 1998, there has been an industry
scramble by drug companies to develop what is often referred to as 'Viagra for
Women,'" continues Crosby.C.
The report highlights how political wrangling over school-based
educational programs has overshadowed other key pieces of the prevention
puzzle, such as removing barriers to health care for adolescents and ensuring
compliance with current medical recommendations for testing and counseling . James R.

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QualiLife Pharmaceuticals, Inc.

* Viagra(R) is a registered trademark of Pfizer Inc. Pauls, MD, Steven D.

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(CFHC) today launched a community billboard
campaign promoting awareness of emergency contraception, also known as
the "morning after pill. Fifty billboards will be placed in
Northern California. Emergency contraception will not work if a woman is already
pregnant, and will not harm a fetus or end a pregnancy., A new study published in the
American Journal of Obstetrics + Gynecology (ACOG, Vol. These target areas primarily involve
female sexual health, and other late-stage pipeline products that deliver
substantial quality of life enhancements in women 's health. Fourcroy.
As a tax-exempt organization, ASHA relies on charitable contributions to
support this important work.

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- - kjjkjk

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