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Nordstrom's and Neiman Marcus tied for first place on delivering
consistently superior quality; Bergdorf Goodman and Saks Fifth Avenue
placed second and third.com/cgi-bin/prnh/20040820/RESEARCH )

This report contains:

- General outline of the questionnaire survey conducted

- Overview
(Basic information about 'Mobile Felica,' Brief summary of each survey
question )

- Questionnaire survey regarding method of payment
(Questions include: attributes of respondants, status of
income/debt/savings, major method of payment, on-line shopping
experience, etc.

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The LBSI
incorporates four "pillars" of value: consistently superior quality ,
exclusivity, enhanced social status, the ability of a brand to make a
customer "feel special .

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Macy's was also rated to measure the rating distances
between luxury and mainstream brands."
The proprietary Luxury Brand Status Index (LBSI) is the only
measure of the equity of leading luxury brands to wealthy Americans,
based on data collected directly from wealthy consumers.com


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Contact Luxury
institute, 646-792-2669.researchandmarkets.

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On delivering a truly unique, exclusive offering, Bergdorf Goodman
edged Barney's and Neiman Marcus."
In addition to individual and composite metrics by age, gender,
income and net worth segments, the survey measures a brand's ability
to merit a significant premium price and the correlation of price
premium worthiness with the composite index of the four critical
factors. Publications include the Wealth Report, Luxury
Brand Status Index, and Luxury Best Practices.)

This report is only available in Japanese .

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luxuryinstitute.researchandmarkets.

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The Luxury Institute is a research organization that provides a
portfolio of publications to educate high net-worth individuals, and
companies that cater to them, on trends, consumer and brand ratings,
and best practices.

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We asked their customers, the wealthy , to
measure each brand on superior quality, uniqueness, a measure of
social status, and the ability of each retailer to make customers feel
special throughout the entire customer experience," said Milton
Pedraza, CEO, the Luxury Institute.
(Logo: http://www.

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)

- Questionnaire survey regarding 'Mobile Felica'
(Questions include: usage of mobile phone, usage of credit cards, about
'Suica'/'Icoca'/'Edy'(names of e-money system), usage of point cards,
about 'Mobile Felica', etc.

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Luxury Institute Survey Finds Wealthy Consumers Rank Neiman Marcus Bergdorf Goodman Nordstrom's Most Prestigious Retailers


Neiman Marcus, Barney's and Bergdorf Goodman outperformed the
competition as brands that "are used by people who are admired and
respected .luxuryinstitute.

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The Luxury Institute surveyed a representative sample of 200+
households (minimum of $200,000 gross annual income and minimum net
worth of $750,000). The brands were selected by interviews with
wealthy consumers and advertising expenditure rankings in luxury print
media.

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"Luxury retailers are the conduits to the top luxury labels, yet
they must continuously strive to boost their prestige and identity in
the minds of consumers.

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DUBLIN, Ireland, Research and Markets
(http: //www.

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Business Editors

NEW YORK----Luxury Retailers are
achieving their best sales in years, but which really delivers for
America's wealthiest consumers? According to the new luxury retailer
survey from New York City-based Luxury Institute
(www.com), Neiman Marcus is the most prestigious
upper-crust retailer according to wealthy consumers.com/reports/c15283

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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However, scores on the four
"pillars" of brand prestige differed by brand. Yet, there is a long road ahead . As the independent,
objective voice of the wealthy American consumer, The Luxury Institute
provides retailers the tools for optimal branding decisions to
transform themselves into customer-centric enterprises.newscom.

For more information visit
http://www.

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By understanding their
luxury brand status ratings, retailers can measure how their most
influential customers, the wealthy, perceive them.com
Fax: +353 1 4100 980


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"
Seven luxury retail brands were rated: Barney 's, Bergdorf Goodman,
Bloomingdale's, Brooks Brothers, Neiman Marcus, Nordstrom's and Saks
Fifth Avenue.
"It is the age of 'Enhancing the Customer Experience' and luxury
retailers are evolving rapidly into customer-centric organisms," said
Pedraza.

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Research and Markets: See Survey Results on Potential and Future Prospects of the Mobile Felica

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Rankings were close, with Neiman
Marcus achieving an overall score of 65 vs. 64 for sister company
Bergdorf Goodman, and 63 for Nordstrom's."
In the critical category of "making the customer feel special"
across the overall customer experience ," Bergdorf Goodman edged
Barney's and Neiman Marcus for top honors.com/reports/c15283) has announced the addition
of Potential and Future Prospects of the Mobile Felica - Consumer Survey
Volume to their offering.

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