Unethical Business Practices in U.S . Health Care Alarm Physician Leaders

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Jeffrey Cohen is a certified Jivamukti teacher
who has taught extensively in New York City. Sara Ivanhoe is a featured
yoga expert and instructor for magazines and television.
ACPE experts available for interviews about ethical business practices in
health care:

Laurence McCullough, PhD is a professor of medicine and medical ethics and
associate director for education in the Center for Medical Ethics and Health
Policy, Baylor College of Medicine , Houston, Texas.

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95 for the four-tape set. (for SLMG)
786-281-7007, markh@ego-east.

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"Our goal is always to bring our culture to the widest possible audience
by partnering with the best in class distribution and marketing companies,"
said Will Griffin, president of SLMG.getyogalive.S.

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"In Yoga Live we have assembled three of
America's leading yogis to offer a unique system for realizing the physical
benefits of yoga, along with the mental and spiritual aspects that build
confidence , peace of mind, a sense of personal empowerment, and compassion --
the kind of qualities that manifest dreams.

Details of Yoga Live Program
The Yoga Live system is comprised of four instructional videos and a
guidebook, which helps explain the program, while offering tips on meditation,
breathing , motivational information, and the benefits of daily yoga practice.
"The survey results show us a serious problem facing U. "Our challenge at ACPE and other
professional organizations is to teach health care leaders how to identify and
eliminate unethical business practices and behaviors .

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* "Total Body Toning And Flexibility" offers a series of strength and
balancing postures set to music. The company is a dominant leader in
direct response and electronic retailing , as well as a major industry force in
the home entertainment market.S.

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"

Pricing and Availability
Yoga Live is being distributed via infomercials developed by GoodTimes
Entertainment and via the Internet at http://www.com, and is available in
VHS and DVD formats.

About Simmons Lathan Media Group
Headquartered in Los Angeles, Simmons Lathan Media Group (SLMG) produces,
acquires and distributes original urban/hip-hop themed media content,
including: fiction and non -fiction film, television, radio, Internet, and
theatrical productions. For more information on SLMG
visit http://www.

Media Contacts:
Mark Hall of ego:east, inc.

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The videos include:

* "Beginner Basics" is the foundation practice for the Yoga Live
program. In the video, yogi Elena Brower
teaches students techniques to increase flexibility, tone and reshape
those hard-to-reach places. Dr.

Contact:

Bill Steiger
ACPE
800-562-8088
bsteiger@acpe.org
http://www.

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Lead by three of America 's most inspiring yogis -- Sara Ivanhoe,
Elena Brower, and Jeffrey Cohen -- Yoga Live is based on the physical (Asana)
practice of yoga and offers a complete fitness system comprised of four
instructional videos. TAMPA, Fla.tmc.Va.

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'Russell Simmons Presents Yoga Live(TM)' Video Series

"Our partnership with GoodTimes
Entertainment on Yoga Live continues this tradition.com

ACPE is the nation 's largest health care organization for physician
executives - doctors who hold leadership and management positions.

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* "Power Flow For Accelerated Weight Loss" was developed to keep
students sweating with yogi Sara Ivanhoe guiding sequences of flowing
yoga postures, geared toward strengthening and fat burning. Her teaching style
focuses on alignment, while maintaining a light atmosphere and sense of humor."
Nearly 1,500 physician leaders across the U.org or 800 -562-8088.com.

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S. He currently teaches the
ACPE course "Ethical Challenges of Physician Executives .

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About 10 percent were CEOs or the equivalent; 29 percent, senior executives;
18 percent, medical directors of hospitals or group practices; 25 percent,
department chairs; and 19 percent, practicing physicians or consultants. "When that does not occur for
any reason, I am deeply concerned.org

This release was issued through eReleases(TM).

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In the first video, yogi Sara Ivanhoe teaches breathing
techniques, followed by an introduction to the top twelve postures
that make up the foundation of the program, and finally how to link
breath and movement together .
The survey findings and companion articles that look at ways to avoid
ethical conflicts in health care are published in a special report, "Ethical
Debates/Ethical Breaches," which appears in the March/April issue of The
Physician Executive - Journal of Medical Management." 713-798-3505 or
mccullou@bcm.
Hofreuter is an experienced physician leader and author of "The Higher
Ground ," which addresses ethical issues in health care. 304-243-3263 or
DHofreuter@wheelinghospital.ereleases .

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Infomercials will begin airing April 2005.edu

Donald Hofreuter, MD is CEO of Wheeling Hospital , Wheeling, W.

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3 million
ethnically diverse urban consumer audience.simmonslathan.com

health care,
according to results of a newly published survey. For more information,
visit http://www.

Links to categories for masters, gurus and other spiritual personalities who have had broad or worldwide influence on the beliefs and practices of Yoga.

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Students can work at their own level with advanced poses and less
challenging modifications given throughout each class. Yoga Live
will be available for the introductory price of $39. Founded by media entrepreneur Will Griffin, in
partnership with hip hop mogul Russell Simmons and television pioneer Stan
Lathan, the tandem who developed ground breaking shows like Def Comedy Jam and
the Tony Award winning Def Poetry on Broadway, SLMG is redefining the way
urban media content is developed and distributed to the 45."
Summarized another survey respondent, "The secondhand smoke-like effects
of unethical business practices can cause ethical cancers to develop
throughout health care.acpe.

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The Yoga Live fitness system introduces viewers to
essential yoga postures and breathing, improves muscle tone and flexibility,
strengthens abdominal muscles, accelerates weight loss, and fosters personal
empowerment through mental clarity. This
second video is also set to music for the ultimate mind-body
experience.

About the Yogis
Elena Brower is a certified Anusara Yoga instructor and founder of
VIRAYOGA in New York City. He is also co-founder and
co-director of Satsang Yoga in Charleston, SC.

yogi shankar

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At the same time, Yoga Live offers a modern twist,
integrating contemporary upbeat music to motivate students through a rigorous
workout. participated in the survey.
"In general, physicians compartmentalize these [ethical] issues well and
have the best interest of patients as their first priority," one survey
participant wrote in the survey's comment box."
For a summary of the survey results and copies of the related articles,
contact Bill Steiger at bsteiger@acpe.

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New Yoga System Designed to Tone Body, Enhance Flexibility, Strengthen Abs,
Accelerate Weight Loss, and Foster Personal Empowerment Lead by Three of
America's Most Inspiring Yogis

LOS ANGELES, Simmons Lathan Media Group (SLMG), a
leading producer and distributor of urban/hip-hop themed media content, today
announced the release of the "Russell Simmons Presents Yoga Live" video
series.
"As a student of yoga for over ten years, I have realized the physical,
mental and spiritual benefits that have lead me to feel healthier, more aware,
and empowered in all aspects of my personal and business life," said Russell
Simmons, CEO of Rush Communications., Physician leaders in hospitals, large
group practices and academic health centers are deeply concerned about ethical
violations and unethical business practices impacting U.

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About GoodTimes Entertainment
GoodTimes Entertainment is a fully integrated, diversified international
multimedia entertainment organization.com.

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"
Yoga Live, which is part of the Russell Simmons Higher Self Series,
teaches basic postures and breath work integral to the over 5,000-year-old
practice of yoga. Her teaching encourages self-celebration, both
physically and spiritually. Founded in 1984, GoodTimes Entertainment
develops, acquires and distributes products and programming including: Rudolph
The Red Nosed Reindeer , Beatrix Potter's Peter Rabbit, Richard Simmons, Billy
Blanks, the FIRM, and Cindy Crawford exercise videos, Charlton Heston's multi-
curriculum Bible series and many other highly regarded brands.
Conducted by the American College of Physician Executives (ACPE), the
survey found high percentages of physician leaders are either "very concerned"
or "moderately concerned" about:

- Physicians refusing to accept calls on patients who don't have
insurance (79%)

- Influence exerted by medical device manufacturers (79%)

- Over-treating patients to boost income (78%)

- Influence by pharmaceutical companies (76%)

- Board members with conflicts of interest (66%)

- Non-physician executive leaders with conflicts of interest (66%)

One of the most startling findings: nearly 54 percent of the survey
respondents said there was a health care organization in their community that
they believed to be involved in unethical business practices.

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* "Core Strength For Abs" is a workout lead by yogi Jeffrey Cohen that
isolates the abdominal muscles. This fourth video features a special
sequence of yoga postures that combines ab-strengthening poses with
great music, to help students slim and firm their midsection, while
creating a strong center, the foundation for mental strength and
confidence. health care,"
ACPE President Marvin O. Kolb, MD, said.

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