We are very
excited to be able to offer this new resource for our users. Appendix: Interview Guides - Business and Technology

Tables
Figures

For more information visit
http://www.

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This industry survey is differentiated by the breadth and depth of
input provided by each of the respondents.

The report answers the following questions:
-- Why do studio/broadcast managers see Competitive Advantage as a main
driver for DAM/WFM upgrades?
-- Which goals have been met for DAM and WFM, and which have not?
-- What were some of the surprise benefits of the installed systems?
-- Why do ROI measurement metrics need to be applied to WFM now, and not
in the past?
-- How can studios and broadcasters pay for DAM + WFM systems from VTR
replacement funds?
-- What does Enterprise-level DAM planning involve , and how can it pay
off even at the Departmental level?
-- Why can retraining staff be a major obstacle, and what can you do
about it?

Contents contained inside this report include:

1.researchandmarkets.

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reference.
Four types of broadcasters are interviewed in this study: News/Sports;
Broadcast/Internet; Feature Film; and Episodic Television.

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com, Thesaurus.

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com and
Reference.

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About Lexico Publishing Group, LLC
Founded in 1995, Lexico Publishing Group, LLC is a leading provider of
online reference services, including Dictionary.com, a general reference guide and almanac; and CleverKeys,
free software that gives instant access to definitions and synonyms from
Windows and Macintosh programs.
(Logo: http://www.

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com,
the award-winning online version of Roget's Thesaurus of English Words and
Phrases; Reference.com, Thesaurus. The Word of the Day Mailing List has more than 845,000
subscribers.

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com, announced today
that its Web site Reference.com along
with several other resources including Wikipedia, the popular free
encyclopedia and Lexico's On This Day almanac of historical events.com
Word of the Day Mailing List, a daily e -mail vocabulary lesson; Thesaurus.

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Reference.com Expands Content by Adding Columbia Encyclopedia to Search Capabilities

com now offers searchable content from Columbia
Encyclopedia, a respected and authoritative encyclopedia.

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Technology Analysis
5. Business Analysis - Benefits, Challenges, Opportunities
6.

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Through the use of profiles or case studies, the survey examines how these
solutions are used by major broadcasters and media production centers, and
what changes are needed to address the evolving needs of the end users. Usage Experience - DAM / WFM Goals and Satisfaction
4.com/reports/c16433

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980

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With the use of in-depth, structured interviews of over one hour per
broadcaster, extensive insight was gained into the operations of these
facilities.

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com/cgi-bin/prnh/20040820/RESEARCH )
This is an industry survey report that focuses on the production
operations of primary assets. The overall primary focus was to understand the
extent and success of use of Digital Asset Management (DAM) systems and, where
applicable, Work Flow Management (WFM) systems. Executive Summary
2.

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com and Reference. DUBLIN, Ireland, Research and Markets
(http://www.com/reports/c16433 ) has announced the addition
of Digital Media Asset Management + Workflow Management in the Broadcast
Industry: Survey + Analysis - 2004 to their offering.

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Web site Now Includes Authoritative Content From Columbia Encyclopedia

LOS ANGELES, Lexico Publishing Group, LLC, the
publishers of Dictionary.com, called "the best general
English-language dictionary online" by Web Guide magazine; the dictionary.com combined to serve more than 20 million unique visitors in
January 2006.

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"Columbia Encyclopedia provides thousands of articles written by
respected authors in their field, which makes Columbia Encyclopedia an
excellent addition to our collection of online reference works.

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"There is an increased demand for information on the Internet that is
accurate and authoritative," said Brian Kariger, CEO of Lexico Publishing
Group.newscom. Each of these types
illustrates a different perspective on the broadcasters' intentions and
decision processes.

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Columbia Encyclopedia is now on-line at http://www.

Research and Markets: Investigating Digital Asset Management (DAM) + Work Flow Management (WFM) Systems in Particular the Thoughts of Broadcasters

Financial - Getting A Handle On ROI
7.

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Dictionary. Environment - Usage Profile of The Broadcast Industry
3.

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