In turn, they can add themselves to the database ,
ensuring wide exposure in Israel.
Heart disease claims more women's lives than the next seven causes of
death combined, according to the AHA.

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We hope the large red heart
that will adorn our building throughout the month of February will remind
women to take their heart health seriously .

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Israel's universities emphasize the sciences and medicine, producing 135
engineers per 1 ,000 citizens (compared with 85 in the United States).

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After Mirablis and its ICQ software were
acquired for over $350 million by America Online, world interest in Israeli
technology companies skyrocketed .

Michigan Blues Go Red for Women; Building Light Display Recognizes American Heart Month Focus on Number One Killer of Women

com .

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For more information about IsraelWise, high-tech development in Israel or
to arrange an interview with an IsraelWise executive, please contact Mark
Bruce at HiTechPR: 914-967-6932 Ext: 200 or cell: 203-912-4828.

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"This feature of our Web site has been
designed to increase the interaction between the international business
community and Israel, said Tenenbaum."
Diana Jones, vice president of Community Affairs for the Blues, added,
"Blue Cross Blue Shield of Michigan and Blue Care Network support the American
Heart Association's Go Red for Women campaign .

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com), a startup based in Tel-Aviv, serves as an
intermediary between the burgeoning Israeli high -tech sector and international
companies searching for cutting-edge technology, innovative products , business
partners and sales opportunities. You can also request a
free red dress lapel pin from the Web site or by calling 1-888-MY-HEART
(1-888-694-3278).

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IsraelWise
(http://www ."
IsraelWise's clients already include BullGuard, a Danish developer of
security software for home users and small businesses that wants to expand its
operations into Israel; HiTechPR, an award-winning U.-based technology
public relations agency; Saltman Studios, an Israeli startup that produces
online games and is seeking capital from U. For example,
the technology used regularly by 250 million people to send, according to IDC,
an estimated 7 billion instant messages each day was developed in 1996 by
Mirablis, an Israeli company. "The
Michigan Blues are turning on their heart light as a giant reminder for women
to take control of their own heart health.bcbsm.

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In
addition to ICQ, Israeli researchers have developed wireless computing chips
for Intel; miniature video camera capsules to examine internal organs; medical
implants that help to prevent heart attacks and strokes; security software,
and new cancer treatments.
Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit
corporations and independent licensees of the Blue Cross and Blue Shield
Association . For more information, visit http://www.

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"This
information is then used to develop targeted shortlists , backed by facts and
figures about company structure and management and the marketability of
specific products and technologies.S. This means that we can provide clients
with a local Israeli presence and act on their behalf to perform a variety of
business and administrative functions.

"
Blue Cross Blue Shield of Michigan, a nonprofit corporation, provides or
administers health care benefits to just over 4.

This category is for Jewish organizations that are composed of women or organizations whose focus is on women.

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"Companies that work with IsraelWise find that they have a partner right
here in Israel possessing a vast network of contacts and an extensive
knowledge and understanding of an array of technology fields," said Tenenbaum.

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investment house for which IsraelWise is obtaining critical information on
Israeli stocks traded on the NASDAQ.

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Conversely, the company also helps Israeli
companies seeking opportunities on the international market by providing them
with contacts, research and other assistance. Risk capital available to new companies is the highest in the
world: 5 percent of the country's gross domestic product is devoted to
research and development . DETROIT, The Blue Cross Blue Shield of Michigan
building will be lit up with a big red heart during but it's not a
valentine.
Take the quiz, register your results, and receive a free copy of Learn and
Live Recipes, one of AHA's healthy heart cookbooks.

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TEL-AVIV, Israel, North American businesses
interested in trading with or investing in Israeli companies now have a
resource that can help them navigate what is, outside of California's Silicon
Valley, the largest concentration of technology firms in the world. "Companies interested in exploring the
Israeli market will find the database a valuable tool---and by adding their
name to it, they'll be similarly available to companies in Israel.

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israelwise.

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S."
In 2000 high-tech exports from Israel amounted to $26 billion , 57 percent
of the total. To encourage heart health awareness
AHA's Web site at http://www.

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"In order to uncover opportunities for clients, our market research and
business intelligence assets closely follow Israeli companies involved in
manufacturing, telecommunications, medical devices , biotechnology, software
and other fields," said Maoz Tenenbaum, senior partner at IsraelWise."
In spite of its tiny size and population of under seven million, the State
of Israel has more companies listed on the NASDAQ than any country outside of
North America and its technological impact has been far reaching. What's more, we maintain a proprietary
database that covers the full spectrum of Israeli high-tech industries,
affording our clients access to a rich directory of companies seeking
partners, customers and investors.

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investors, and a leading U.

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IsraelWise Helps Bring Israeli Technology to American Business

org offers a Learn and Live Quiz.

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To complement its array of professional services, IsraelWise recently
launched a new Web site featuring a sophisticated matching engine that enables
companies anywhere in the world to perform vertical searches to find their
Israeli counterparts . The building display is a symbol of support for the American Heart
Association's Go Red for Women movement, which aims to empower women to live
longer, stronger, healthier lives by taking charge of their heart health.7 million members through a
variety of plans: Traditional Blue Cross Blue Shield; Blue Preferred,
Community Blue and Healthy Blue PPOs; Blue Choice Point of Service; Blue Care
Network HMO, and Flexible Blue plans compatible with health savings accounts.

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americanheart.
"Red symbolizes a woman's power to take control of her health, and passion
for the women whose lives have been affected ," said Cindy Hawken, senior
communications director for the American Heart Association in Detroit .

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S.
"We are authorized by the Israel Export Institute to support Israeli companies
in their dealings on the world market.

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