As a nod to Valentine's Day, Baskin-Robbins worked with Dr.com eCard, Baskin -Robbins is the perfect
destination to share delicious ice cream treats and sweet memories.co.com , Beatgreets. "It was somewhat of a contrast that physicians expressed a
wide range of views regarding issues relating to physician assisted
suicide.

Other findings include:

54% believe that assisted suicide should be a matter between
patient and doctor alone and that government should not
regulate the practice.

Editors/Reporters: For more information on the poll , or to speak
with Dr.

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"

Sweet Treats to Celebrate
Beginning January 30 through February 14, Baskin-Robbins encourages ice
cream enthusiasts nationwide to delight their taste buds with Valentine 's Day
ice cream cakes.*
Baskin-Robbins Valentine's Day ice cream cakes, Cake Treats and four
decadent ice cream flavors are available at participating Baskin-Robbins
stores nationwide for a limited time only.com
AG Interactive, the new media subsidiary of American Greetings
Corporation , is the leading provider of cross platform self and social
expression products and services.

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com provided at time of
purchase. Analysis of the responses on the
ethicality of physician assisted suicide and its legalization reveal
the results correlate closely with doctors' political identity. Thirty -four percent would assist a patient in a few
cases and 20% would assist under a wide variety of circumstances . Founded in 1886 as a
rabbinical school, The Jewish Theological Seminary today is the
academic and spiritual center of Conservative Judaism worldwide,
encompassing a world-class library and five schools.

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With prices starting at under $10.00 (at select locations), Baskin-Robbins ice
cream cakes are a delightful and affordable treat.

Business Editors/Health Editors

NEW YORK ----Results of a national
survey of 1,000 physicians revealed that a clear majority of
physicians (57%) believe that it is ethical to assist an individual
who has made a rational choice to die due to unbearable suffering,
while 39% believe it is unethical.

Religious identity correlates with attitudes toward the
ethical status of assisting in suicide.jtsa.

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"Valentine's Day and ice
cream cake go hand and hand since the feelings associated with ice cream and
cake, such as sweetness, love, nurturance and pleasure are clearly evoked when
giving and sharing ice cream with a loved one," said Rappoport, Emeritus
Professor of psychology at Kansas State University. Baskin-Robbins Valentine's Day ice cream cakes can be customized
with any of Baskin-Robbins premium ice cream and delicious cake flavors. A plurality (46%) would not assist a patient
for any reason .

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About Baskin-Robbins
Baskin-Robbins is the world's largest ice cream franchise, with more than
5,400 outlets in 35 countries.com (the Internet Division), and AG International (the
European Division).
"Differences between political conservatives and liberals are
significant throughout the survey," said Dr. Among liberals, 64% broadly
support it.

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The signature Valentine's Day ice cream cakes are available in three
different sizes (6" round serves 6 - 8, 9" round serves 12 - 16 and 1/6 sheet
serves 2 - 4) and a variety of ice cream and cake flavor combinations.com, BlueMountain .uk,
Egreetings.com. Catholics, Protestants
and Orthodox Jews believe in the majority that it is unethical
to assist, while Conservative, Reform and secular Jews say
assistance is ethical.net

The Finkelstein Institute provides a venue to advance dialogue at
the intersection of religion and public affairs.

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As
February 14 approaches, romantics nationwide will be in search of sweet ways
to express feelings for loved ones. The four flavors include:
Chocolate Eclair , Creme Brulee, Strawberry Shortcake and Tiramisu.

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How Do I Love Thee? Baskin-Robbins Counts 31 Fun Ways to Say 'I Love You' This Valentine's Day With Delicious Ice Cream Treats + More

com
As a thank you for purchasing Baskin-Robbins ice cream cakes, Baskin-
Robbins has forged a sweet partnership with AmericanGreeetings.
Although doctors tend to support legalization as a public policy,
results are mixed when asked whether they would personally participate
in assisting a patient.

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"Choice of ice cream
flavors may come into play depending on the nature of the relationship being
celebrated on February 14. For example, a long-term, traditional relationship
would presumably call for a traditional flavor, such as Chocolate ice cream or
Vanilla ice cream.
Baskin-Robbins Valentine's Day ice cream cakes provide a perfect balance of
premium Baskin-Robbins ice cream and delicious cake, topped with ice cream
frosting.

A Sweet Offer from AmericanGreetings. A
majority of self-identified conservatives (72%) think assisted suicide
is unethical, while a majority of liberals (81%) believe it is ethical
to assist a patient who has opted for suicide. Among conservatives, a
majority (66%) oppose legalization.

When asked to describe the source of their attitudes toward
physician assisted suicide, a plurality of doctors offered
their understanding of their obligations as physicians (40%),
followed by their general moral values (24%), their view of
patient autonomy (20%), and their religious beliefs (13%)
among other factors .

The poll was conducted by the Finkelstein Institute and HCD
Research as part of their continuing exploration of the moral, ethical
and religious beliefs of American physicians. The company's services include
traditional and web-based marketing and communications research.

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Leon
Rappoport, well known food psychology expert and author of "How We Eat:
Appetite, Culture, and the Psychology of Food," to reveal what ice cream cake
choices say about relationships and personalities.
Now through April 30, Baskin-Robbins is also offering decadent ice cream
flavors that capture the essence of dessert and premium ice cream, perfect for
ice cream and dessert fanatics everywhere.
American Greetings Corporation is headquartered in Cleveland, Ohio.

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Baskin-Robbins Joins Together with AmericanGreetings . Serving more than 3. The
98 year old NYSE traded company is one of the world's leading manufacturers of
social expression products and owns internationally famous character brands
such as Strawberry Shortcake, Care Bears, Twisted Whiskers, BubbleGum, Holly
Hobbie among others, as well companies including Carlton Cards(R), Learning
Horizons(R), Balloon Zone(R) and DesignWare(R).

An eight day festival beginning on the 25th day of the Jewish month of Kislev.

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com and Food Personality
Expert to Celebrate the Season of Love

CANTON, Mass. Prices may vary depending on store
location.com

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Founded in 1946 in Glendale, California, the
chain now has more than 2,800 outlets in the U. 46% say government has a legitimate
interest in regulating it .

Were government to regulate assisted suicide, a majority (55%)
would have it regulated at the Federal level, 46% at the state
level.edu

It is known as the Festival of Lights.

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For more information, visit
http://www. Three month trial offer requires entry of valid major credit card. Visit the JTS website at www.

It takes place in November or December.

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com.com as well Univision Movil,
Def Jam Mobile, and Fuse.
"In our recent studies, physicians have been uniform in their
response to certain moral and ethical issues such as stem cell
research, where 80% of physicians indicated they were in favor of the
research," said Glenn Kessler, Co-Founder and Managing Partner, HCD
Research."
Those surveyed represent physicians from Christian (Roman
Catholic , Protestant, Orthodox Christian and other), Jewish (Orthodox,
Conservative, Reform and secular) Muslim , Hindu and Buddhist religious
traditions. HCD
Research is also the developer of readmylipz.

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Popular ice cream cake flavor combinations include: Oreo(R) Cookies n' Cream
ice cream with White Sponge Cake, Chocolate Chip Cookie Dough ice cream with
Devil's Food Cake and Strawberry Cheesecake ice cream with White Sponge Cake.com while supplies last.
With this free gift, consumers can enjoy access to free online eCards and
Create + Print printable greetings to personalize for that special someone .baskinrobbins. Together, AG has a subscriber base of over 2
million paying consumers and over 100 million unique visitors per year. The margin of error
for the study was plus or minus 3% at a 95 % level of confidence.edu

HCD Research is a marketing and communications research company
headquartered in Flemington, NJ. JTS trains
tomorrow's religious, educational, academic and lay leaders for the
Jewish community and beyond.

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Sure to please
taste buds of all ages, Baskin-Robbins introduces signature Valentine's Day
ice cream cakes and four decadent ice cream flavors to celebrate the season of
love.7 million people each week, Baskin-Robbins
develops and retails a full range of frozen ice cream treats such as ice cream
cones, cakes, sundaes, shakes, and Blasts.

About AG Interactive / AmericanGreetings.com and MIDIRingTones.
Terms and Conditions of offer at AmericanGreetings . Among political conservatives, 71% would prefer it
regulated by Federal law, while 56% of liberals prefer state
regulation. Mittleman or Glenn Kessler, please contact Sherry
Kirschenbaum in the Department of Communications at (212) 678-8953; or
email kirschenbaum@jtsa.

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"
From delicious ice cream cakes to four delectable ice cream flavors,
Baskin-Robbins provides delicious treats for sweethearts of all ages.S.

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Featuring two whimsical Valentine's Day designs, the "Be
Mine" and "Valentine 's Day Polka Dot" ice cream cakes showcase fun, vibrant
and delicious decorations that will put everyone in the Valentine's Day
spirit.

Poll: Majority of Doctors Support Ethics of Physician Assisted Suicide; Plurality Support Legalization of Controversial Practice

com, a political ad
testing web site for the 2004 Presidential campaign.

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However, an exciting, new relationship would suggest a
more elaborate mix of flavors, such as Tiramisu, Creme Brulee or Jamoca(R)
Almond Fudge.

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"To celebrate life, love and ice cream, Baskin-Robbins created 31 fun ways
to say 'I Love You' this Valentine's Day," said Maria Feicht, Director of
Brand Excitement for Baskin-Robbins. From January 30 through February 14 when
consumers purchase any size Baskin-Robbins ice cream cake, consumers receive a
three -month trial membership from AmericanGreetings. For all 31 Valentine's Day gestures of love, log onto
http://www. Alan Mittleman, Director
of the Finkelstein Institute. For additional
information on HCD Research, access the company's web site at
www.

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, For a spouse, friend or family
member who takes the cake, Valentine's Day is the perfect occasion to treat
that special someone with Baskin -Robbins ice cream delights. Baskin-Robbins is famous for
our innovative flavors and flavor library approaching 1,000 different
offerings. Its branded products include the network of sites
including AmericanGreetings.com, BlueMountainCards.hcdi.

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com to wish
everyone a Happy Valentine's Day.com.

* Offer valid January 30, 2005 through February 14, 2005 or while supplies
last. Redeemable coupon from AmericanGreetings.

CONTACT:
Sarah Hines / Jessica Lappen
On Behalf of Baskin-Robbins
617-536-3300
shines@schneiderpr.com
jlappen@schneiderpr.

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"Whether it's eating a signature ice
cream cake, enjoying our decadent dessert ice cream flavors or sending someone
special an AmericanGreetings.baskinrobbins. AG Interactive operates four business units
including AGmobile (the Wireless Division), AG Ventures (Email + Instant
Messaging Division ), AG.
In response to the Supreme Court's decision to hear a challenge to
Oregon's Death with Dignity act -- the nation's only law on behalf of
physician assisted suicide -- the Louis Finkelstein Institute for
Social and Religious Research and HCD Research, conducted the survey
of physicians during the last week of February.
The findings also indicated that a plurality of physicians polled
(41%) endorse the legalization of physician assisted suicide under a
wide variety of circumstances , while 30% support its legalization in a
few cases only and 29% oppose legalizing it in all cases .