PRINCETON, N. This imperative serves as the backdrop for our
'Drilling Down on Local' conference.

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The service is immediately available and free for lawyers until August 1,
2005 when it will begin to be promoted to consumers .lawyerblawgs.

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lawyerblawgs. For more information about the conference, contact The
Kelsey Group by phone at (609) 921-7200 Ext.

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While there are a number of online legal directories and similar offline
sources such as the yellow pages where consumers can find lawyers, these often
provide nothing more than a name and area of practice. I can't think of
any better way to gain clients.
The agenda will feature more than 40 speakers, including keynote addresses
by Eric Chandler, President -- Internet Division, Verizon SuperPages.

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Marketing@LAW President Lewis Kahn stated, "With a law blog, consumers can
gain insightful and timely analysis that other directories can't provide - and
that only a one-on-one meeting with a lawyer might provide. "As access to information and entertainment
becomes less device-dependent, information and content providers will have to
adjust their business models to remain relevant to the on-demand and
increasingly powerful consumer.com. 10 or visit
http: //www.

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Many lawyers may already have a blog, and if so, LawyerBlawgs., Senior executives representing
every segment of the interactive local media business will convene March 26-
28, 2006 at The Fairmont San Jose, San Jose, California, for The Kelsey
Group's conference, "Drilling Down on Local: Targeting the On-Demand
Marketplace.

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For more information,
visit http://www.

"
"For some time now we have been observing data which shows that consumers
are gaining increasing degrees of power in the buying relationship with local
and national merchants," said Neal Polachek, senior vice president, Research +
Consulting, The Kelsey Group. Session
highlights include:
* Mass Media to MyMedia: Profiling the New 'On-Demand' Consumer
* Local Search: Nationals Lead the Charge
* The Ultimate Mashup: Classifieds, Local Listings and 'Social Search'
* Local Business Live: SMEs in Their Own Words
* The New 'Purchase Funnel': Online Shopping, Offline Conversions
* Can You Hear Me Now: VoIP, Wi-Fi and Local Market Disruption
* Mobile Ads That Work Today
* The Future of Local Media Buying: The Integrated Online-Offline Platform

Conference sponsors include: Acxiom, AgendiZe, Apptus, eStara, Hawthorne
Executive Search, Ingenio, Jambo, Local Matters, Marchex, PremierGuide,
Telcontar, Verizon SuperPages. Media sponsors
include: IPTV Industry and TVover.net.kelseygroup.

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com; Dan
Gillmor, blogger and author, and Founder and Director, The Center for Citizen
Media; and Safa Rashtchy, Senior Research Analyst -- Internet Media +
Marketing, and Managing Director, Piper Jaffray.com, Yahoo! and YellowPages.

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Agenda features more than 40 speakers, including keynotes by Eric Chandler of
Verizon SuperPages.

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LawyerBlawgs is normally priced at $590, but will be offered FREE to
attorneys and law firms until August 1, 2005, when consumers will be able to
begin searching through all of the lawyer blogs by legal specialty and
geographic region and learn about each lawyer's legal area of expertise. By combining the power
of the Internet and the powerful communication features inherent in blogs,
consumers can better find the right lawyer who has the experience and
expertise that best meets their requirements.
Founded in 1986, the company has built a reputation as the premier analyst
firm covering the directory publishing community and the emerging local search
marketplace, providing advisory services (The Kelsey Report(R) and Interactive
Local Media), publishing (Global Yellow Pages(TM) and Local Media
Journal(TM)), consulting (over 300 individual assignments) and conferences
(more than 60 events).

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lawyerblawgs. For lawyers new to blogging, the software requires no technical
know-how and works like most email systems.

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The Kelsey Group's 'Drilling Down on Local' Event to Explore the On-Demand Marketplace

Kelsey Group analysts will present new consumer research on the changing
global and local media universe and the implications for advertisers --
national and local -- as they try to reach on-demand consumers .

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The moment Vioxx
was recalled from the market, we saw posts on legal blogs that laid out the
issues - and provided consumers links to key health sites.

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To sign up
for a free blog, visit
http://www .

About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local media.

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"
For more information call 1-866-850-4853 or please visit
http://www.

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NEW ORLEANS, Mr."
Drilling Down on Local is The Kelsey Group's tenth conference devoted to
digital media with a local focus.

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com/public/contactUsLawyers.ereleases.com/dd2006.

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Marketing@LAW Announces Its New LawyerBlawg Network a Blogging Service for Lawyers Where Consumers Can Search by Legal Specialty and Region and Privately Cont

This year's event will highlight the
emerging on-demand marketplace, covering a range of topics, from local search,
pay-per-call and Internet Yellow Pages to IPTV, VoIP and wireless platforms. Association Partners include:
Association of Directory Marketing (ADM), Association of Directory Publishers
(ADP), Search Engine Marketing Professional Organization (SEMPO), San
Francisco Chapter of American Marketing Association (SF/AMA) and Yellow Pages
Association (YPA).

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Jeffrey Taylor , Vice President of
Marketing@LAW, a company specializing in helping clients and lawyers find each
other on the Internet, announced today the launching of the new LawyerBlawgs
Blog Network.com for more information.com

Contact:

Jeff Taylor
Marketing@LAW
Phone: 866-850-4853
Fax: 676-555-0191

This release was issued through eReleases(TM ).J.

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Please visit http://www.
By unveiling this new network, Marketing@LAW hopes to empower consumers by
giving them the information they need to make the right decision about their
current legal issue.com will
permit them to easily incorporate their postings into the LawyerBlawgs
directory .

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com.com, Dan Gillmor of The Center for Citizen Media and Safa
Rashtchy of Piper Jaffray.

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Specialized content that helps the client will
build practices in years to come .

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