"No publication currently combines 'a beautiful
career with a beautiful life.

discourses dependence

"PINK fills that need in a fresh
way that advocates women being their 'authentic ' selves, achieving greater
career and personal success and financial independence.

Business Editors

LOS ANGELES----In time for the
spring cleaning season, BizRate Research recently conducted a study
for Shopzilla, the leading shopping search site, on the division of
domestic duties among married couples or couples living together and
found that women are desperately trying to keep-up with household
chores and shopping.

Women Have Higher Expectations

Women have higher expectations when it comes to household
cleanliness.

Women Are Not As Happy

Women are not as happy as men with this domestic arrangement.1 hours and women reported
11.com Research, a division of
Shopzilla Inc.

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These are the women who are
redefining what it means to be successful in the 21st century.com, is the most powerful and
easiest-to-use shopping search site on the Web .

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Probably because an astounding 64% of female respondents
report that they are solely responsible for the housework. The top
three chores women say they are primarily in charge of are purchasing
cleaning products (80%), doing the laundry (74%), and cooking (67%).

buddhadharma feminists

PINK will
be available on newsstands by June 1, 2005, and will retail for $3. By making the
'process' of some domestic chores easier, men may even help out more
around the house," said Helen Malani, chief shopping expert,
Shopzilla , Inc. Shopzilla, Inc.

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95 per
copy.

About The Study:

The study, conducted by BizRate .

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discriminating buddhists

Finally a national magazine exclusively for the professional woman

ATLANTA, PINK, the nation's first and only national
magazine exclusively for women in business, launches in June . The list is long; industry leaders, such as The Coca-Cola
Company, The Home Depot, Georgia-Pacific , FedEx, Song, Starwood Hotels +
Resorts, Neutrogena, AXA Financial Services, EarthLink Wireless, Wachovia,
Mobile Edge, Hertz Rent-A-Car, KPMG, SAM'S CLUB, Pepperidge Farm, Pepsi,
Interface Flooring Systems, Canyon Ranch and more, all believe in the
significant impact that PINK will have on its professional, female readership
and they are now part of the PINK movement. Professional
women need to gain more opportunity and equality in their workplace lives --
and PINK will help them to do that. The annual subscription price is $18 per year for six issues.
As for man's best friend , picking up after the pets was primarily
taken care of by women (44%) while only 25% of the men were tending to
their four-legged friends.

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com,
which has more than 30 million products from more than 50,000 stores. For more
information, visit www.com

FAST CLEAN FACTS:

The most used appliance by men is the microwave oven (91%)

The most used appliance by women is the conventional oven (91%)

58% of households spent $10-$40 a month on supplies to get the house
sparkly clean

60% of households have between 5-10 different cleaning products

65% of households buy cleaning supplies once a month or once every
2-3 months

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"
"We are partnering with PINK magazine to strategically target the hard-to-
reach busy professional woman. Discover lotions, potions ,
solvents and solutions by ordering hundreds of cleaning products and
having them delivered to your door without leaving the house., was based on a point-of-sale survey with a sample of
1,032 online buyers who are married or in a domestic partnership, from
February 24-28, 2005. Every week
Shopzilla prepares millions of shoppers to make smarter, more
confident purchases and send them directly to the checkout page of
thousands of online merchants.

discriminating mahayana

"For instance, most cleaning products are still
purchased from the supermarket when either partner could be at home,
in comfort, saving themselves time and money by buying them online.

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With help from a team of award-winning writers and columnists, such as
Fortune editor Elizabeth Fenner; Lisa Belkin, The New York Times writer and
author of Life's Work: Confessions of an Unbalanced Mom; and former business
writer for Forbes and Newsweek Elizabeth Bailey, PINK provides rich content in
a smart, sophisticated, straightforward manner required by today's busy,
professional woman.
"There has never been a more important time for a resource like PINK,"
said Sue Brush, senior vice president of Westin Hotels + Resorts , a Starwood
property. also operates the
BizRate consumer feedback network and powers shopping search for many
of the Web's largest consumer sites including AOL, Lycos, Time
Warner's RoadRunner , and many others.shopzilla.

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Major Corporate Partners
Major corporate and strategic business partners already have signed on as
PINK advertisers, committing time and dollars in order to connect with this
powerful, yet virtually untapped demographic via this smart start-up
publication . More than half of men surveyed (51%) believe that their
home was "tolerable" and 48% of women agreed , however, 17% of men
think their home is spotless while only 8% of female respondents
agree.:

Shopzilla, formerly BizRate.

mundane upheld

The circulation is a minimum of 100,000 on newsstands and
will be sent directly to some of America's most influential women.

Desperate Housework? Study Reveals that Most Women Identify with Desperate Housewife ``Lynette'' When it Comes to the Division of Domestic Duties

A mere 3% of men are the sole caretaker of their kids while 53% of
women are the sole caretaker of their children.

nikaya buddhists

discriminating discourses

Informative and inspiring articles will bring to life real stories
about how America's most powerful and influential women encounter business and
personal challenges and succeed .
By 2010, they will represent 50 percent of business travelers.S. Also
find almost 20,000 gadgets and cook's tools from French fry cutters to
Japanese plastic apple corers. With an index of over
30 million products from more than 50,000 stores, Shopzilla uses
ShopRank, a proprietary patent -pending algorithm, to help shoppers
instantly find virtually anything on sale from anyone, anywhere on the
Web at the best price.

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Why PINK?
From the creative minds of PINK Chief Executive Officer and Founding
Editor Cynthia Good and President and Founding Publisher Genevieve Bos, comes
the first magazine designed to create more opportunity for women in the
workplace. Our commitment to PINK magazine is part of our
goal to be a key resource to our female customer who plays a key decision-
making role in home improvement," said John Costello, executive vice president
of merchandising and marketing for The Home Depot.
The first issue of PINK will have 100 pages devoted to editorial coverage
and advertisements.

Women Do More

In fact, when Shopzilla asked women which "Desperate Housewife"
they most identified with, most women (77%) answered "Lynette Scavo ,"
mother and harried housewife who has little time for cleaning but does
what she can.

discourses negligible

Its
editorial pages will deliver to these top decision-makers proven strategies
for greater professional and personal success from some of the country's
brightest minds."
Regular features in PINK will include profiles of top-level women
executives; business strategies and trends to watch; creative things women do
to succeed; tools and tactics for greater career success; ways to boost
revenue; questions from the office; fashion that works; and work/life balance
solutions. "Today women are the primary decision-makers for leisure travel. Men reported 11.shopzilla. Founded in 1996, the Los
Angeles-based company is profitable and privately held.

upheld discourses

Couples with children
tend to share (48%) the responsibility of child rearing.

capacities discriminating

buddhadharma egalitarian

PINK was
created to fill a niche targeting the special needs and interests of America's
fastest-growing workplace demographic -- women executives and managers, as
well as female entrepreneurs and thought leaders, ages 27 to 55.
"We want to provide a resource that focuses on women inside and outside of
the workplace," said Good.

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"There is an unfulfilled need in the marketplace for a national magazine
that delivers the business information women need to be more competitive in
all aspects of their lives," explains Good.'"

About PINK
PINK magazine features a new generation of women in America who are doing
great things in their work and in their lives.
"Women can transform their harried housewife lifestyle into a more
rested way of life, with a little help from Shopzilla.

About Shopzilla, Inc.

mahayana upheld

Pink Magazine Launches Redefines Women 's Magazines

PINK Readers are Leaders
With a target audience of professional women , ages 27-55, PINK readers are
career driven, work-focused women, including senior-level decision makers,
mid-to senior-level executives, professionals and women business owners, at a
time when women are making 80 percent of goods and services purchasing
decisions in the U.
Search and compare for close to 3,500 microwaves and microwave/toaster
combinations from more than 35 brands.

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Think PINK
PINK is more than a magazine: It will be distributed in 2005 with a
complementary e-newsletter and supported by high-impact conferences, an
interactive Web site, and broadcast media to further connect its audience of
professional women with the resources and information they need . The bi-monthly
national publication dedicated to women's professional growth offers editorial
from award-winning writers and columnists."

How The Sexes Synch

Ironically, the perceived amount of time spent on housework per
week was almost identical."
Shopping and comparing for cleaning products that make homes
shine, sparkle or smell fresh and appliances and equipment to make a
nice home-cooked meal can be easily attained on www. Shopzilla also features powerful comparison
tools and BizRate consumer reviews of stores and products, the Web's
largest and most trusted consumer feedback network.

assumes buddha

While 57% of men report that they are "very satisfied" with the
division of household labor, only 37% of women report that they are
"very satisfied.7 hours spent on domestic duties.

mahayana promi

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- - kjjkjk

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