Unlike many digital books that are tied to the Web, VitalBooks are
downloaded directly to your computer . VitalSource solutions are available for a variety of
programs in secondary, post-secondary and graduate education.

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The
McDonald's Go Active! Academic Awards program is just one of many ways
McDonald 's Restaurants of the Greater Philadelphia Region, Inc.

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has
launched the VitalSource Store(TM), an online bookstore devoted to providing
better books at better prices for students. Winners
will be chosen by a selection committee comprised of McDonald's
representatives, area educators and administrators .

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Buy Your Books Like You Buy Your Music

com

Winning schools will be notified and announced in May 2005.
There are more than 300 McDonald's restaurants in the Greater Philadelphia
Region , which includes Southeastern Pennsylvania, Southern New Jersey and Kent
and New Castle counties in Delaware that proudly support healthy lifestyles
and the "Go Active(TM)!" initiative.

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Applications are now available at McDonald's restaurants and have been
sent to all eligible elementary/middle schools in our region. More than 85 percent of McDonald's restaurants worldwide are owned
and operated by independent, local businessmen and businesswomen.

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The program will present $1,000 prizes to up
to 15 schools selected for unique educational programs that promote balanced,
active lifestyles among 5th-8th grade students.

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VitalSource Launches Online Bookstore Offering Digital Textbooks, Classics and
Resource Materials

RALEIGH, N. Any teacher, principal or
administrator employed by an eligible elementary/middle school may apply for
the award.

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That means students have access to their
books whenever they turn on their computer - they don't have to rely on the
Internet. proudly announces the new McDonald's Go
Active! Academic Awards program ."
Award applications will be judged on criteria including creativity,
educational content , program effectiveness and cost effectiveness.

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VitalBooks are powered by the
VitalSource Bookshelf (TM) software application.

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, VitalSource Technologies, Inc.
"VitalSource has created a solution with the Store.

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vitalsource.

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The Store is accessible only through VitalSource Bookshelf(TM).

McDonald's of the Greater Philadelphia Region Proudly Announces New 'Go Active! Academic Awards Program '

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"
In addition to lower prices, VitalBooks offer features that make reading
and studying more efficient that ever before.vitalsource.

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"For years, students and educators have argued academic content is too
expensive," says Frank Daniels III, president and CEO of VitalSource. "McDonald's is committed to teaching
students the importance of living balanced, active lifestyles and to helping
fund nutrition and physical education programs throughout the Greater
Philadelphia Region.

McDonald's is the world's leading foodservice retailer with more than
30,000 restaurants serving 47 million customers each day in more than 120
countries.

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mipham rigpa

Now students can buy their books like they buy their music - by
downloading them off the Internet.com/betterbooks. The company
delivers proprietary software solutions, commercial content delivery through
its growing base of publisher partners, and custom curriculum solutions and
consulting services.com.

dorje namkhai

C. Program to Award up to $15,000 to Local Schools Promoting Balanced, Active
Lifestyles Among 5th-8th Grade Students; Application Deadline April 5, 2005

PHILADELPHIA, McDonald's(R) Restaurants of the
Greater Philadelphia Region, Inc.
"Education has always been a top priority for McDonald's, and we are
excited to offer the McDonald's Go Active! Academic Awards program to our
local schools," said Mike Anton , President of the McDonald's Restaurants of
the Greater Philadelphia Region, Inc. is supporting
the local community and McDonald's national Balanced, Active Lifestyles
initiative.

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For more
information please visit http://www.

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About VitalSource Technologies, Inc.

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Among other features,
Bookshelf enables students to take notes, highlight in a variety of colors,
and even copy and paste in their books., a privately-owned and operated company,
provides secure digital content solutions to the education market.
The goal of the McDonald's Go Active! Academic Awards program is to reward
local schools and/or teachers who design creative educational programs that
demonstrate an original approach to enhancing 5th-8th grade students' physical
fitness, nutrition awareness and/or health education.
Entries must be emailed, postmarked or faxed no later than April 5, 2005 to:

McDonald's Go Active! Academic Awards Program
c/o Tierney Communications
200 South Broad Street, 9th Floor
Philadelphia, PA 19102
Fax: (215) 545-6158
E-mail: rgray@tierneyagency.

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To request an
application, please call the McDonald's Go Active! Hotline at (215) 790-4320.

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99 to 60 percent
off list price of hardcopy versions. By partnering with
established textbook publishers, we can offer students the books they need at
prices they can afford, all in a more useful format. Bookshelf
is available as a free download (Windows or Mac) at
http://www .:
VitalSource Technologies, Inc.

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It also allows students to use key
phrases to rapidly search their entire library of downloaded textbooks,
references and personal notes and highlights.

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The Store offers more than 1,000 titles in
the VitalBook(TM) digital format, starting from as low as $. The growing inventory of VitalBooks
includes classics such as Shakespeare, reference materials, and textbooks in
subjects ranging from law to philosophy to medicine.