"
The OTCBB has issued a new trading symbol for Naturally Advanced
Technologies' common stock, effective at the open of the market today. The company intends to license CRAILAR to
partners in many industries including apparel; medical and hospitality
textiles; upholstery; diversified industrials; and auto, marine and airplane
parts.
Also, Toshiba has established the Fourth Voluntary Environmental
Action Plan, a plan covering the period from fiscal 2005 to fiscal
2010 for achieving the target of Environmental Vision 2010.

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The two new subsidiaries are CRAILAR (TM) Fiber Technologies Inc.

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and
Hemptown Clothing and both will operate under the parent company , Naturally
Advanced Technologies.
Hemptown Clothing, the company's legacy business, is a leader in the
production of eco-friendly fiber garments for the sportswear industry with its
HT Naturals division. (NAT, OTCBB: NADVF), formerly
Hemptown Clothing Inc. Toshiba aims to improve product
eco -efficiency 2.

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2
times, thereby doubling overall eco-efficiency by fiscal 2010 compared
with fiscal 2000.

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"CRAILAR is a new biotech enzyme process we have developed in collaboration
with the Canadian Government National Research Council and the Alberta
Research Council, which has the potential to significantly change the
production of textile bast fibers such as hemp, bamboo and flax and to replace
composite fibers, including glass.

Safe Harbor Statement
This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, Section 21E of the Exchange Act of
1934 and the provisions of the Private Securities Litigation Reform Act of
1995 and is subject to safe harbor created by these sections.com/sites/hemptown/files/NRCArticle .
Also, in fiscal 2004 Toshiba launched Factor T, an action program
in which factors are applied to create environmentally conscious
products with the objective of systematically improving product
eco-efficiency.2 times and business process eco-efficiency 1.

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,
(NADVF: OTCBB) a leading provider of sustainable, environmentally-friendly
fibers and fabrics, today announced the formation of two new subsidiaries and
change in the company's name to Naturally Advanced Technologies Inc.jp/env/en /management/vision.toshiba.htm

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Naturally Advanced Technologies
is in the process of developing and patenting a revolutionary biotech enzyme
fiber process named CRAILAR in collaboration with Canada 's National Research
Council and Alberta Research Council.
(2) The "factor" is calculated by dividing the eco-efficiency of a
product subject to assessment by the eco-efficiency of the benchmark
product .

More information on the Toshiba Group Environmental Vision 2010
can be found at: http://www .htm
More information on the 4th Voluntary Environmental Action Plan
can be found at: http://www .

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Naturally Advanced Technologies represent the next step in the
evolution of our company and our energies are now focused on capitalizing on
the significant growth opportunity CRAILAR presents.

The higher the eco-efficiency of the product, the larger the
factor is.
For calculating overall eco-efficiency, product eco-efficiency,
business process eco-efficiency and their relative importance are
taken into account.

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- Company Also Announces Formation of Two New Subsidiaries -

VANCOUVER, March 23 - Hemptown Clothing Inc.
Naturally Advanced Technologies Inc.
In fiscal 2004 Toshiba introduced an eco-efficiency concept(1) in
which the value of a product and the product 's environmental impact
are related, and started activities to assess and improve
eco-efficiency based on the factor(2), comparing the eco-efficiency of
a product in the year subject to assessment to the eco-efficiency of a
product in the benchmark year.toshiba.

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As such, CRAILAR expands our target markets
beyond our traditional served market of hemp blend fabrics into industries
such as apparel , medical and hospitality textiles, and auto, marine and
airplane parts.

About Naturally Advanced Technologies Inc. In Environmental Vision 2010, the scope of Factor T
has been expanded from products to cover the entire business process.jp/env/en/management/plan4.

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com.

Toshiba Group Environmental Vision 2010

The
voluntary plan calls for a 25% reduction ratio of energy-originated
CO2 emission per nominal production volume compared with fiscal 1990.

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Actual results
may differ materially due to a number of risks, including, but not limited to,
technological and operational challenges, needs for additional capital,
changes in consumer preferences, risks associated with: market acceptance and
technological changes; dependence on manufacturing and material supplies
providers; international operations; and competition.

(1) The "eco-efficiency" of a product is based on the relationship
between the product's environmental impact and value.

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CRAILAR is expected to enable the
cost -effective production of these quality and conservation-based textiles and
composites; therefore, management believes CRAILAR will significantly change
production of fibers and composites.

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In Environmental Vision 2010, from the perspective of life cycle
assessment (LCA), overall eco-efficiency(3) is calculated based on
product eco-efficiency and business eco-efficiency, taking the ratio
of the environmental impact during each phase, such as manufacturing
and usage, into account.

completed perspective

NAT respects
human rights of employees, the environmental impact of the company's
operations and fiscal responsibility to its shareholders. The
target is to double Toshiba Group's overall eco-efficiency
encompassing products and business processes by fiscal 2010 compared
with that in fiscal 2000.

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(3) In the life cycle of a product, the product 's environmental
impact is thought to be higher during usage than during manufacturing.

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CRAILAR Fiber Technologies was formed to produce
high-tech, high-strength natural fiber for the textile and composite industry.
"Our name change to Naturally Advanced Technologies and the addition of
the two new subsidiaries reflects our strategic decision to focus on the
development and commercialization of CRAILAR," stated Jerry Kroll, CEO.

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The
company's website can now be located at http://www.

Contact
For further information please contact Investor Relations, Kirsten
Chapman or Moriah Shilton, both of Lippert/Heilshorn + Associates,
ir@hemptown.com, +1-415-433-3777.

Business Editors/Environment Writers

TOKYO----Toshiba Corporation today
announced that it has established Environmental Vision 2010 with the
aim of improving the eco-efficiency of products throughout their life
cycles.

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For more details on the NRC enzyme process, see:
http://hemptown.

sections macy

Hemptown Announces Name Change to Naturally Advanced Technologies

NAT was founded in 1995 in response to the growing demand for
environmentally friendly, socially responsible clothing . In its ten year
history, NAT has shipped more than 500,000 garments reducing chemical use by
86 ,634 pounds and saving 452,232,264 gallons of fresh water.

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pdf

In addition to the eco-efficiency indicator for products,
which was introduced in 2004, Toshiba has set an eco-efficiency
indicator for the entire business process encompassing product
development, manufacturing and recovery after the end of use.co.co.

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naturallyadvanced. The smaller the environmental impact and the
higher the value of the product, the greater is the eco-efficiency.

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, is a leading provider of sustainable,
environmentally -friendly fibers and fabrics.

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The
"eco-efficiency" is calculated by dividing the value of the product by
its environmental impact.

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---

- - kjjkjk

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