'The Most Expensive Wedding Gown in the World'

RODEO DRIVE, BEVERLY HILLS, Calif.
The celebrated event hosted by Weddings in the Grand Tradition and the
Beverly Hills Courier will feature over 50 of the finest Bridal Specialists in
the industry.

decorations dot

Shopzilla , which has more than 12,000 wedding products in one
location, can help couples navigate the overwhelming wedding product
choices on the market and save money too," says Helen Malani, chief
shopping expert , Shopzilla. The average is 5. With an index of over
30 million products from more than 50,000 stores , Shopzilla uses
ShopRank, a proprietary patent-pending algorithm, to help shoppers
instantly find virtually anything on sale from anyone, anywhere on the
Web at the best price. The first 600 brides
will receive a fabulous free gift bag valued at over $2000.00 including a gift
certificate for $1000.

newlyweds preparations

Interestingly, nearly the
same proportion (27% of men and 24% of women) reported they would hold
a larger reception. Today, engaged couples search for wedding ceremonies in
different places like zoos and gardens, black-and-white
photo-journalism style pictures, couples showers, longer, more exotic
honeymoons and platinum rings, to name a few. Photographs

7.
Women most often reported that their dress and shoes cost less than
expected (28% of women reporting, but only 11 % of men agreed).com

About Shopzilla, Inc., To celebrate
the Spectacular Bridal show to be held on Sunday, February 26 at The
Ritz-Carlton, Marina del Rey, Weddings in the Grand Tradition and the Beverly
Hills Courier will debut the most Expensive Diamond Wedding Gown ever created,
by Martin Katz Jewelers (Jeweler to the Academy awards and Golden Globes). Adding to the excitement will also be a
Runway Show by world famous La Perla Lingerie. The Bridal Show will feature
information on everything from ceremony to chocolates, diamonds, flowers,
photography, invitations, champagne and honeymoon destinations and more.

floral decorations

22% of men.04 months. Every week
Shopzilla prepares millions of shoppers to make smarter, more
confident purchases and send them directly to the checkout page of
thousands of online merchants. "This will be one of the most glittering Bridal Fashion Events
and Shows ever staged.

allexperts bride

Shopzilla also features powerful comparison
tools and BizRate consumer reviews of stores and products, the Web's
largest and most trusted consumer feedback network. The Gown will be debut a 7:00 p.

wedding bride

"The Web is a key weapon for couples to keep soaring wedding costs
from swallowing their budgets.

discussing answer

The Web helps even those odds, making
sure you get your money's worth, " said Denise and Alan Fields,
consumer advocates and authors of "Bridal Bargains + The Bridal
Passport . Under Budget

On budgeting for the big day, 85% spent less than $10,000 for
their ceremony or reception. The most frequently mentioned
wedding-related item bought online is:

-- Honeymoon travel (17%)

-- Invitations and thank you notes (13%)

About The Study:

The study , conducted by BizRate Research, a division of Shopzilla
Inc. It's more expensive to reorder
additional invitations later.:

Shopzilla, formerly BizRate..

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For more
information, visit www.shopzilla. sharp.
The DIAMOND WEDDING GOWN includes diamonds that are priceless in value and
exclusive in application and design, created expressly for this occasion.

etiquette seating

According to Shopzilla , which has more than 30 million products
and 50,000 stores, everyone seems to have some wedding regrets . Men
most often reported that their rings cost less than expected (18%).

-- More planning time means more time to budget.

-- The traditional "rule of thumb" is that there should be one usher
for every 50 guests.00 in plastic surgery (Hey -- This is Beverly
Hills .

decorations gowns

m.
According to Abby Borrello, co-producer "This show will present the most
respected and experienced Bridal professionals , services and retailers all
under one roof in an atmosphere of elegance and celebration, designed to make
the bride and groom feel even more special and at ease in planning their most
important day ever.

wedding discussing

Tips from Couples Who Have Tied the Knot; Survey of Once Married Couples Reveals How They Would Do It All over Again but Differently

Honeymoons

5., was based on a point-of-sale survey with a sample of 677
married, divorced or widowed persons (257 male, 420 female) from May
5, 2005 to May 9.

-- Shopzilla

More Tips:

-- Order 10 - 25 additional invitations than what you think you'll
need in case you forget someone. Shopzilla, Inc.

elegance floral

Gown and shoes

4.

discussing etiquette

Today's brides and grooms are
Internet-savvy and know how to get a good deal.com

gowns bride

com), the most powerful comparison shopping search site
on the Web.

Top Expenses -- Expected and Unexpected

The top highest-expenditure items reported were:

1. Wedding flowers

Men and women have different perceptions about wedding costs.

discussing chats

Wedding rings

2. While 69 % spent what they expected to
pay, amazingly, 17% of men and 21% of women said their wedding or
reception was under budget and 36% of them said that not having a
preference for branded items brought costs down.
However, among the 13% of men and 11% of women who had spent more
than expected, 36% reported that having more attendees than originally
intended escalated costs.com, is the most powerful and
easiest-to-use shopping search site on the Web.
THE SNEAK PREVIEW reception will take place at the Lladro Flagship Store,
408 North Rodeo Drive, in Beverly Hills on Monday, February 20, 2006 at
6:00 p..

wedding ceremony

even if that just
means using sites to check prices on small items to make sure local
stores aren't gouging them. Founded in 1996, the Los
Angeles-based company is profitable and privately held. An exciting and glamorous Runway Fashion Show exclusively by
Renee Strauss for the Bride will feature a collection of 50 of the most
incredible wedding gowns from Europe.

wedding etiquette

Business Editors /Lifestyle Editors

LOS ANGELES----"Never tell the hotel
that you're on your honeymoon.

Most researched items are as follows:

27% of women and 15% of men researched wedding invitations and
thank you notes

24% of women and 13% of men researched the facility rental

23% of women researched their wedding gown and shoes

21% of women researched wedding party gifts

In contrast to the relatively high proportion of consumers
researching wedding-related items online, a smaller percentage
actually make a purchase. Try and plan your wedding
in other months to avoid the high demand. !). This is really a 'One Stop Dream Shopping Event' for
the bride," stated Ilona Sherman, producer of Weddings in the Grand Tradition."
For More Information , please call (310) 271-3435 or (310) 473-7872.

ceremony chats

shopzilla. A
third (33%) of men and 42% of women reported that if they could do it
over again, they would approach their ceremony and reception
differently . Almost 30% of men and 23% of women indicated they would
have a smaller, more intimate gathering ...

Nuptial Fast Facts

Today's Bride Worries About:

-- Exceeding budget - 66%
-- Forgetting a crucial detail - 50%
-- Party not being fun - 40%
-- Guests not showing up - 25%

-- Hallmark

Most Searched for Wedding Items on Shopzilla:

-- Wedding dresses
-- Wedding shoes
-- Wedding rings

-- May 2005

Tips:

-- June is the most popular month to have a wedding. also operates the
BizRate consumer feedback network and powers shopping search for many
of the Web's largest consumer sites including AOL, Lycos, Time
Warner's RoadRunner, and many others.m.
Renee Strauss, owner of Renee Strauss for the Bride, a Couture Bridal Salon in
Beverly Hills, added "After 20 years of creating Wedding Gowns for heiresses
and princesses -- this gown is truly fit for a queen.

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Catering/alcohol

3.

groovy discussing

Why the Regrets?

New trends and the desire to have saved money are often the causes
for regrets.

Preparation Pays Off Online

Women use the Internet more on wedding-related expenses with 29%
of them researching honeymoon plans on the Internet vs.m.

preparations bloom

"

Spending Patterns: Over vs.

discussing allexperts

"Couples who are planning a wedding need not worry about looking
back and saying, 'could-a, should-a, would-a' like the 16 % of men and
8% of the women we surveyed about life's expenditures who wished they
had spent less on the wedding to save for a home, car or education. 2005.

-- butlerweb. to 5:00 p.

gowns floral

They just inflate the prices higher for
those guests," said one survey respondent in a study of 677 married or
once married respondents conducted by BizRate Research for Shopzilla
(www.

ceremony invitations

This is
followed by May, August and September."
The one of a kind "DIAMOND WEDDING GOWN" a collaboration of Martin Katz
and Renee Strauss will be the highlight of the first ever Luxury Brands
Lifestyle Bridal show to be held at the Ritz-Carlton, Marina del Rey on
Sunday, February 26, 2006 from 11:00 a.

ceremony elegance

Facility rental

6. Couples feel like they say the word
'wedding' and prices double. 50% reported taking
1-6 months to plan their weddings.