Highlights of the debut issue
are:

-- An exclusive interview with Bachelorette Jen Schefft as she nears her
final rose ceremony.com also powers online dating on MSN across
Europe , Asia, the United States, Australia (NineMSN) and Latin America and is
the premier provider of personals for Love@AOL. More Americans trust the
Trojan brand than any other condom.S.

polyamorous triads

Since its
launch on the Web 10 years ago, Match.com is the world's biggest online dating and personals property,
according to the December 2004 global ranking of the Personals category by
industry-leading independent measurement firm comScore Media Metrix. The campaign is comprised of various executions, all with a
poignant and sobering message in striking white type on a black background.

disseminated polyamorous

happenmagazine.
-- The Weight Debate: A discussion about honesty in online dating
profiles, how to manage expectations , and how big a deal being big really has
to be.

"Our members have told us that what they value most is our advice, counsel
and insight into building successful, emotionally rewarding relationships ,"
said Jim Safka, CEO of Match. "As the market leader, one of our priorities
is to help decrease the incidence of STDs and unwanted pregnancies.

caw disseminated

Happen will be independent-minded with its own unique editorial perspective. In addition, the online weekly will offer lifestyle articles
about food, movies and their role in romance, updates and news from the
intersection of love and science, and much more .
Jane Greer, noted psychotherapist and author of How Could You Do This to Me?
Learning to Trust After Betrayal, and Veronica Chambers, author of When Did
You Stop Loving Me?, Having it All: Black Women and Success, and writer for
Esquire, Girlfriends and The New York Times. "This
campaign does just that -- it presents the facts in a responsible and
meaningful way that can't be ignored .

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-- The Perils and Pleasures of Dating a Player: Natalie Krinsky, author
of the upcoming book Chloe Does Yale, helps you decide if it's worth the risk. We believe it is essential to take these
advertisements to a broader audience if we are to make a meaningful
difference.

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Polyamory is the practice of having multiple, open, honest emotional and sexual relationships.

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Throughout this campaign, Trojan hopes to reach a broader
sexually active audience who might not consider their personal risk of STDs
and HIV/AIDS.com.

For more information on swinging, see:
Society: Sexuality: Activities and Practices: Swinging.

This section is not intended to cover affairs or 'cheating' either.

monogamy triads

After that, highlights of each issue will be
available free to all Internet users, with full access available by
subscription or included as part of a Match.com operates leading
subscription-based online dating sites in 32 countries, in 18 languages and
spanning six continents.

New Trojan(R) Condoms Campaign Aims to Make a Difference and Strike Down Complacency about Unprotected Sex

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With 15 million Match .
-- Check, please: The New York Times writer Steve Friedman wonders why
guys always pay for dates, and he suggests a new arrangement..
"In creating this campaign for Trojan, we knew we had to break new ground,
be provocative and reach people at the right time," said Linda Kaplan Thaler ,
CEO and Chief Creative Officer of The Kaplan Thaler Group. The
Trojan(R) Sexual Health Monitor , an annual nationwide survey of men and women
18 - 24 years old, found that 87 percent of women and 75 percent of
heterosexual men have had sex without a condom, and only 37 percent of women
say they always or often use a condom.

polyamory lifestyles

com) -- the first and only
online magazine focused exclusively on dating and relationships.
(Logo: http://www.com/cgi-bin/prnh/20030909/MATCH )
Happen Magazine will take on the single lifestyle in all its complexity,
providing support and insights through first-person reports, humor,
service-oriented features, interactive elements, and contributions from
award-winning writers and journalists.com and the next step in the
exciting and evolving category of online personals -- a category that
Match. It's our
mission to make sure people understand potential risks and protect themselves
with responsible and consistent use of condoms, if they do not choose to be
abstinent.

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com
Happen Magazine is a trademark of Match.
Today, more than 15 million people around the world participate in the
Match.
Match.

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Match.com Launches Happen Magazine(TM)

"Through Happen Magazine, we are providing
content for both women and men that rivals any lifestyle magazine -- and far
surpasses what any other relationship site has to offer .com pioneered in 1995 and continues to lead after a decade. Advertising Aims To Reach Primetime TV Viewers With Safer Sex Messages;
Personalize Devastating Effects of Unprotected Sex

PRINCETON, N.trojancondoms.

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com members
having access to Happen, the magazine starts with the potential to have more
readers than Cosmopolitan, Glamour and Maxim combined.com's goal of helping people make something happen in their lives," said
Janet Siroto, editor-in-chief of Happen Magazine . Siroto has lined up a talented and diverse group of writers
and contributors for the magazine, as well as an eclectic panel of experts to
provide overall editorial direction and guidance.."
The ads can be viewed by visiting http://www.

This is a pretty broad umbrella, which covers relationship styles that vary from group marriage to those that look very much like 'dating'.

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These advisors include Dr.com subscription.
The campaign also marks a first, in that some broadcast networks have
agreed to air the spots during primetime."
The "Make a Difference" campaign, created by award-winning advertising
agency The Kaplan Thaler Group, signals a distinct departure from the brand's
past efforts.

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Number
one across North America and Europe, Match., The sobering facts that millions
of people may be taking unnecessary health risks is the catalyst for a new
advertising campaign from the makers of Trojan(R) brand condoms.kaplanthaler.

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-- The 10 Best Moments in the History of Dating -- and the 10 Worst: An
opinionated timeline. " continued Daniels.

This section is not intended to cover group sex.

paraphernalia caw

newscom."
Happen Magazine will include regular features such as the Profiler, where
a select Match. The campaign,
"Make a Difference," aims to help to reduce the incidence of STDs and HIV/AIDS
by creating urgency among sexually active men and women to practice safer sex
and use condoms. The tone of the advertising is
informational, providing facts and figures in a responsible manner that
effectively raises the viewers' consciousness and awareness about the
potential consequences of unprotected sex among those who are sexually active.
"Consistent with our leadership position, we feel there is an urgent need
to articulate these important sexual health messages in a way that
personalizes the risks and, hopefully, forms the basis for changing behavior
so that consumers who are sexually active use condoms consistently," said Jim
Daniels , Vice President of Marketing for Trojan(R) brand condoms. We are extremely proud of this campaign
and with the decision to pursue airing these commercials on network television
during primetime, where we're confident they will have a tremendous impact.

About Trojan
Trojan brand condoms are America's #1 condom and have been trusted for
nearly 90 years.

attractively monogamy

Plus: Happen
Magazine's panel of experts share advice for romance-boosters on a budget.
The first ad states that "40 percent of people who are HIV positive don't
tell their partners . "We believe the
combination of a breakthrough , message-driven campaign with first-ever
primetime exposure will make a huge difference.
"We hope these ads will spark a much needed national dialogue about
responsible sexual behavior. Known for its breakthrough
creativity and immediate results, its clients include AFLAC, Coldwell Banker ,
Continental Airlines, Foxwoods Resort Casino, Panasonic, Pfizer (Celebrex and
Zoloft), Procter + Gamble (Clairol Herbal Essences, Aussie, Infusium, Swiffer
and Dawn), Revlon, Trojan brand condoms and US Bank.

monogamy overlap

com today announced one of the most
significant online launches for America's 80 million single people with the
premiere of Happen Magazine(TM) (http://www. Offering
unique, original and provocative editorial content, the magazine is
masterminded by Editor-in-Chief Janet Siroto, who comes from executive editor
positions at Redbook and Cosmopolitan. "It is a great resource for
the 15 million people who are part of the Match.
-- The author of He's Just Not That Into You, Greg Behrendt answers this
week's question in the weekly Q+A.
In celebration of its debut , Happen Magazine will be available free of
charge until April 2005. While condom ads have run on network
TV in the past, they have been relegated to late night viewing times.. Trojan brand latex condoms are made from premium quality
latex to help reduce the risk of unwanted pregnancy and sexually transmitted
diseases.

overlap matchmaker

Subsequent ads will focus on other potential risks as well as specific
consumer segments.

About The Kaplan Thaler Group
The Kaplan Thaler Group (http://www.

stimulus lifestyles

"As its name implies, Happen Magazine will play a powerful role in
Match.

About Match .com community, providing a rich tapestry of ethnicities, interests,
goals, ambitions, quirks, looks and personalities from which to choose.com is an operating
business of IAC/InterActiveCorp (Nasdaq: IACI).J.com) has been ranked as
the fastest growing advertising agency in the U.

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com member's profile will get an expert "makeover," as well as
LoveScopes, horoscopes with a love twist for people in various stages of
relationships."
As editor-in-chief of Happen Magazine, Siroto brings more than 20 years of
editorial experience honed at such popular magazines as Redbook, Family Life
and Cosmopolitan." This is a bold reminder for
the need to take personal action in protecting oneself when sexually active.
There are 26 varieties of Trojan brand condoms.

polyamory dividing

For the First Time, 80 Million Single Women and Men Have a Magazine
of Their Own

DALLAS, Match.com.

There is therefore a separate listing for polygamy under Alternative Lifestyles : Polygamy, although the actual dividing line is arguable.

unconditional disseminated

Match. By
airing during primetime hours as well, the message of the ads will reach a
much broader audience than in late night alone.."
While sexually active adults claim they understand the risks of
unprotected sex, this understanding isn't always reflective of behavior. Each condom is electronically tested to help ensure reliability .

poly disseminated

com community, as well as for
all those looking for 'real world' advice and unexpected and sometimes
irreverent viewpoints, plus addictive, pop-culture-driven dating stories.com has redefined the way people meet
and fall in love and is credited with more marriages than any other site. Match. The ads will begin airing this week. " and " . other than abstinence, the only way to
protect yourself is to use a condom every time.

Additional details of what you may expect to find and not find under this topic:
This section is not intended to cover swinging, which is generally perceived as a style of multiple sexual relationships rather than a style of multiple romantic relationships.

There is generally little overlap between the community that uses the term 'polygamy' and the community that uses the term 'polyamory'.

swinging stimulus

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- - kjjkjk

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