PRESS RELEASE The Next Generation of Mischief !

97 SRP
Feature Running Time: 97 Minutes
MPAA Rating: PG-13 for some stylized violence

"Comics are of real value to wireless users because they provide a daily
flow of engaging premium content," said FunMail CEO Adam Lavine."
During 2005 King Features plans to establish licensing relationships for a
whole-planet-minded line of "Mutts" merchandise, including children 's
merchandise, apparel, holistic lifestyle and personal-care products (yoga
supplies and props , vitamins, aromatherapy candles, etc.

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Further complicating matters is the family's jealous dog, who turns the
household upside down and sparks a comical kid-versus-canine battle for
control of the Mask. Abrams, Inc.

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" Starring
Jamie Kennedy ("Malibu's Most Wanted," TV's "The Jamie Kennedy Experience ")
and Alan Cumming ("Spy Kids," "X2": "X-Men United"), "Son of the Mask" will
be available to own May 17, 2005, on a New Line Home Entertainment Platinum
Series DVD, packed with family-friendly bonus features including three
fun featurettes, deleted scenes, cast/crew commentary and more. But unbeknownst to them all, the mischievous Norse
god Loki (Alan Cumming) has come looking for his mask and is willing to do
whatever it takes to get it back

DVD FEATURES


-- Commentary with director Lawrence Guterman and writer Lance Khazei
-- Deleted scenes (with optional director commentary)
-- "Chow Bella - Hollywood's Pampered Pooches" featurette
-- "Creating 'Son of the Mask': Digital Diapers and Dog Bytes" featurette
-- "Paw Prints and Baby Steps: On the Set of 'Son of the Mask'"
featurette
-- Storyboard and conceptual art gallery
-- Theatrical trailer
-- Widescreen (1.
To download DVD box images and production artwork, visit New Line's website
at aamman@mprm. "In the
comics, art, literature and social commentary are all rolled into one tiny
downloadable package that takes under a minute to consume -- essentially,
perfect wireless content. FunMail
offers popular consumer visual services including comics, interactive
wallpapers , mobile greetings, animated ring tones, and socially-driven
peer-to-peer camera applications.

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85:1 ) version of the film
-- 5.1 Dolby Digital EX
-- DVD-ROM content includes script-to-screen
-- Stereo Surround Sound - English
-- English closed captions
-- English and Spanish subtitles


ABOUT NEW LINE HOME ENTERTAINMENT

New Line Home Entertainment distributes New Line Cinema and Fine Line
Features theatrical films on DVD and VHS, including the premium DVD brand
infinifilm .


"Son of the Mask"

Street Date: May 17, 2005
DVD Pricing: $27.

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Founded in 1967 ,
New Line Cinema is the leading independent producer and distributor of
theatrical films.
"It uses the humor of a classic cartoon strip to address sensitive issues
related the environment , animals and personal well-being.com or call +1-925-250-2442.

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sonofthemask.

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For more information on this title, visit www. "It's become an
instant classic, the sort of comic that makes you understand how great this
medium can be, and why we love comics.

About King Features Syndicate
King Features Syndicate is a member of Hearst Entertainment and
Syndication Group, which combines The Hearst Corporation's cable network
partnerships, television programming and distribution activities and
syndication companies.

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"
The Platinum Series "Son of the Mask" will be available at a $27.

Co-starring Traylor Howard (TV's "Monk", TV's "Two Guys and a Girl"), Kal
Penn ("Harold
& Kumar Go To White Castle"), Ben Stein ("The Mask," "Ferris Bueller's Day
Off"),
comedian Steven Wright and Academy Award-nominee Bob Hoskins ("Vanity
Fair," "Beyond the Sea") and featuring incredible special effects from the
Academy Award-winning Industrial Lights and Magic team and Tippett
Studios , "Son of the Mask" is directed by Lawrence Guterman ("Cats &
Dogs").

SYNOPSIS

Just as aspiring cartoonist Tim Avery (Jamie Kennedy) gets over his fear of
parenthood with the birth of his new son Alvey, he quickly finds himself in
over his head as his new baby is born with The Mask's spectacular powers.
It licenses its programming to ancillary markets, including cable and
broadcast television, as well as in all international markets. New Line
Cinema is a Time Warner Company. First-Ever Entry into Mobile for Hugely Popular 'Mutts'

PLEASANTON, Calif .

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1 DTS ES
-- 5.

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97 SRP.
"The Mask" Platinum Series DVD Edition includes the following special
features:

-- "Introducing Cameron Diaz" featurette
-- "What Makes Fido Run" featurette
-- "Cartoon Logic" featurette
-- "Return to Edge City" featurette
-- Audio essay (commentary) #1 with filmmakers and New Line Cinema's Bob
Shaye
-- Audio essay (commentary) #2 with director Chuck Russell
-- Deleted scenes (featured on original DVD release)
-- Widescreen (1.), natural food,
novelty , organic pet food and pet accessories."
For more information, email bizdev@funmail. This
fall , a "Mutts" children's book will be published by Little, Brown."

CONTACT:
For more information about FunMail and Mobile Comics Network
Andy Baldocchi
+1-925-250-2442

For interviews with Patrick McDonnell, or permission to reprint "Mutts"
artwork, please contact:
Claudia Smith or Rose McAllister
+1-212-455-4121/+1-212-455-4180
rmmcallister@hearst .

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After "The Mask" wreaked havoc on Jim
Carrey nearly a decade ago, the magic finds its way into the possession of
a young father in the hilarious family comedy, "Son of the Mask.

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95
SRP , while the Platinum Series DVD edition of "The Mask" will be
available at the low price of $19. He is a member of the Board of Directors
of the Humane Society of the United States because of his work .

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com.
"We are delighted that 'Mutts' is going mobile through FunMail's wireless
service," said Nisreen Shocair, Marketing Director for King Features
Syndicate.

About FunMail
FunMail creates engaging, unique and fun wireless entertainment.

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'Mutts' Goes Mobile via FunMail's Mobile Comics Network

Being able to access
the 'Mutts' content via mobile will help introduce a much -needed element of
humor and calm sensibility into people's everyday busy lives. "Mutts" has been published in
14 best-selling Andrews McMeel reprint collections and in McDonnell's
critically acclaimed art monograph published by Harry N.

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Also
available will be the all-new Platinum Series edition of the original
hit "The Mask," digitally remastered with premium picture and sound plus
four never-before-seen featurettes including "Introducing Cameron Diaz., FunMail and King Features
today announced they are working together to bring the hugely popular "Mutts"
comic to mobile phones through Mobile Comics Network.com

About Mutts and Cartoonist Patrick McDonnell
The "Mutts" comic celebrates its 10th anniversary this year and is
distributed by King Features to more than 500 newspapers in 20 countries, and
has an estimated daily readership of 50 million . McDonnell is being honored with the first-ever "Genesis
Award for Ongoing Commitment" to animal protection by The Humane Society of
the United States Hollywood Office. It is one of the
largest and most experienced organizations in merchandising licensing.

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King Features is the world's premier distributor of
comics, columns, editorial cartoons, puzzles and games, distributing some
150 features to nearly 5,000 newspapers around the globe.

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"Inspired by the madcap lunacy of the classic Tex Avery and Chuck Jones
cartoons, 'Son of the Mask' is an energetic comedy filled with exciting
special effects and adventure that will appeal to kids of all ages," said
Justine Brody, senior vice president of marketing, New Line Home
Entertainment.1 Dolby Digital Surround Sound
-- English closed captions
-- English and Spanish subtitles


"THE MASK" PLATINUM SERIES DVD EDITION

Also available on May 17 is the all-new, Platinum Series DVD Edition of
the smash-hit comedy "The Mask," highlighted by a brand new digital
transfer with premium picture and sound along with four new featurettes.
The Company also distributes feature films and non-theatrical programs
acquired or produced by New Line Home Entertainment and New Line
Television. Through gentle expression of the
pro-planet, pro-people philosophy of social responsibility, well-being and
love of animals and the natural world at its core, "Mutts" has garnered high
praise from the comic art community, nature conservancy and animal welfare
organizations and inspired fierce loyalty among its fans of all ages. For more information , visit http://www.

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FunMail is really pleased to bring
Patrick McDonnell's great strip to mobile phones .

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85:1) version of the film
-- 6."
Mutts will be available to carriers offering the Mobile Comics Network
service through Qualcomm's BREW as well as Java-enabled handsets.
The "Mutts " comics join other popular King Features comics in the service,
including "Beetle Bailey," "Hagar the Horrible," "Zits," "Baby Blues" and
"Mother Goose and Grimm. Founded in 1999, FunMail has achieved an
industry reputation for creativity, innovation and reliability, and is
considered one of America 's most fresh and interesting wireless entertainment
companies.funmail. Among
its most beloved and successful classic characters are "Popeye" and
"Betty Boop.

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95 SRP/VHS for rental only
Feature Running Time: 86 Minutes
MPAA Rating: PG for action, crude and suggestive humor and language

"The Mask" Platinum Series DVD

Street Date: May 17, 2005
DVD Pricing: $19. "It is the perfect complement to our marketing efforts for 2005 as
we as we further the demographic reach for the 'Mutts' brand and message.
Patrick McDonnell's many fans include Matt Groening, creator of
'The Simpsons' who says: "Patrick McDonnell's 'Mutts' is up there with
'Peanuts,' 'Pogo,' 'Krazy Kat,' and 'Calvin and Hobbes' -- cartoons that are
smart, funny, brilliantly drawn, and full of heart "; and the late Charles
Schulz, creator of 'Peanuts,' who said: "To me, 'Mutts' is exactly what a
comic strip should be.
Since its creation in 1994, the strip -- and its creator -- have earned
numerous top honors from the cartooning and comic book industry, including the
National Cartoonists Society's Reuben Award for "Cartoonist of the Year," a
lifetime achievement.

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com
or via fax to (323) 939-7211.
"We believe Patrick McDonnell has created an amazingly diverse property,
one that appeals not only to the obvious audience of animal lovers and pet
owners, but to a far broader spectrum of the population interested in their
everyday well-being and of the community in which they live," said Shocair. It is one of the best comic strips of all time.com

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"
In the world of "Mutts," cartoonist Patrick McDonnell has created a rare,
sweet, artistic playground in which best-friend duo Earl the dog and Mooch the
cat share life the way it should be."
"Mutts is a wonderful, gentle-hearted strip," said Lavine.

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