Paitsel D. Meadows, president/owner of Champion Directories Inc. They
have proven to deliver the same great features our consumers and
advertisers expect."
The User -Friendly Phone Books offer users a clear-cut format and
large type, easy-to-find information, colorful tabs for speedy
reference, local menu guides, and informative community pages to help
them find the numbers they need -- quickly, effortlessly and directly. For more information
about Champion Directories visit www.com

org/conference/2005/index.S., is the chairman of the YPA Board
of Directors. For a Who's
Who of Internet Yellow Pages and search engines, visit
www.

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J.
The Local Search Guide, which will be featured at the YPA annual
conference March 6-8, 2005, in Las Vegas , is the first-ever, free
online resource that profiles Internet Yellow Pages (IYPs), Search
Engines and Search Tools companies. The conference will bring together
Yellow Pages publishers, marketers and suppliers, media planners,
buyers and advertising agencies to discuss the state of the Yellow
Pages industry.

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Publishing Writers/Business Editors

THE WOODLANDS, Texas----The
User -Friendly Phone Book, LLC, a leading independent yellow pages
directory publisher based in The Woodlands , Texas, today announced it
has entered into a definitive agreement to acquire Champion
Directories . "The YPA will continue to track industry developments
and share them in the profiles and Viewpoint surveys featured in the
Local Search Guide. This month's Viewpoint addresses mobile search
and IP Targeting and features comments from six marketing and
publishing professionals.
homes with telephones - and who account for more than 90 percent of
Yellow Pages revenue generated in the U ., RR Donnelley + Sons Company, Wahlstrom Group,
the Association of Directory Marketing and Marquette Group.

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User-Friendly provides its users with a superior
product to ensure high usage rates by utilizing customer-focused
innovations such as large print sizes and helpful community sections.

1995 yearbook

org). Association members
include Yellow Pages publishers, who produce leading-edge electronic
products and deliver Yellow Pages directories to 100 percent of U. In addition to Dex Media Inc.org
The Yellow Pages Integrated Media Association is a Delaware
not-for-profit corporation, dba Yellow Pages Association.

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For more information
about the conference, please visit the YPA Web site at
http://www. and Canada.H.com .

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User-Friendly is a portfolio company of VS+A Communications Partners
III, LP, and the private equity affiliate of media industry merchant
bank Veronis Suhler Stevenson, www.championdirectories .localsearchguide. Since launching the Guide in
December 2004 with partners comScore, SEMPO and The Kelsey Group, the
YPA has added to the Local Search Guide 15 company profiles, a Search
Tools Mapping category and a new survey of industry experts in the
opinion-focused Viewpoint section.ypassociation .

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"In 2004, we witnessed significant local search partnering and
product development by the top IYPs and Search Engines, and that
should accelerate in 2005. To learn more
about Yellow Pages advertising , visit www.

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About User-Friendly Phonebook

User-Friendly is a leading independent yellow pages company with
directories in Louisiana, Texas, California, Oklahoma, Kentucky,
Indiana and Ohio.

Business Editors/Telecommunications Writers
YPA 17th Annual Conference + Exhibition

BERKELEY HEIGHTS, N. Mapping companies, such as Mapquest.

basis interested

com.

anarchist 98

ufpb. This
addition reflects increased mapping enhancements to search engines and
IYPs."

Mobile Search and IP Targeting Focus of New Viewpoint Survey

To track industry trends, the Viewpoint section of the Guide
surveys a variety of marketplace thought leaders for their opinions on
recent developments.
The Yellow Pages medium provides a powerful return on investment
for advertisers and can serve as the cornerstone of an integrated
advertising media mix.

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Members also
include the industry's international, national and local sales forces,
certified marketing representatives (CMRs) and associate members, a
group of industry stakeholders that include Yellow Pages advertisers,
vendors and suppliers.buyyellow.

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The Association has members in more than 20
countries. For more information, please visit the YPA Web
site at www.ypassociation.

yellow libertarian

This opportunity solidifies our footprint
in Ohio and intensifies our commitment to offer advertisers a
cost-effective alternative to the utility monopoly," said Bruce
Howard, chief executive officer of User-Friendly.
User-Friendly currently publishes yellow page directories
throughout Texas, California, Louisiana, Kentucky, Oklahoma, Indiana
and Ohio.
"The Yellow Pages Association's Local Search Guide is a valuable
resource that provides an unbiased overview of the local search
marketplace," said Greg Sterling, senior vice president for The Kelsey
Group.

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For more information about
User-Friendly Phone Book, visit our Web site at www.localsearchguide .

Sites whose primary purpose is to provide an index or directory of links to other anarchist sites.

publishers organized

, board member companies
include BellSouth, SBC Yellow Pages, Verizon Information
Services, Yellow Pages Group, DataNational/Volt Directory Systems,
R.

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"The User-Friendly Phone Book is excited to acquire an already
successful Champion Pages.com, provide targeted maps and driving directions that lead
consumers to businesses identified through local search queries.
Neg Norton is president of the Association.

organized topic

com and
Maps.
The local search industry will be discussed in a number of
sessions at the YPA 17th Annual Conference + Exhibition at The Mirage
in Las Vegas on March 6-8, 2005.S.

98 publishers

- ---As local
search gains momentum and local ad growth soars, the Yellow Pages
Association(TM) (YPA(TM)) today announced an expansion of the Local
Search Guide (www."

Mapping Providers Now Featured in Search Tools

The Search Tools section of the Guide, which now includes a
Mapping category, profiles products and services that enhance the
search experience. In addition, the Local Search Guide will be available
for viewing at Booth #401 in the Exhibition Hall.

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Since the company 's inception in 1999, the User-Friendly
management team has successfully launched or acquired assets within 10
new markets, including three of its four largest directories.

Yellow Pages Association Expands Local Search Guide; First-Ever Online Local Search Resource Adds Profiles Mapping Section and New Viewpoint Survey

).

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,
said, "We are extremely pleased to become a part of The User-Friendly
Phone Book , one of the fastest growing independent publishers. Each profile is developed using
public information and details corporate backgrounds,
business/advertising products and partnerships.

anarchist basis

vss.

newsgroups movement

net

About Champion Directories

Champion Directories is an independent yellow page publisher
currently distributing four directories in Ohio -- Tri-County, Steel
Valley, Ohio Valley and Firelands Area-Wide. George Burnett,
president and CEO of Dex Media Inc.

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"The Yellow Pages industry is a pioneer of local search and
continues to capitalize on the value of providing national and local
advertisers a forum to reach local consumers," said Neg Norton,
president, YPA.S.org or call (908) 286-2380.

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The User-Friendly Phone Book Acquires Champion Directories; 4 Champion Pages Directories Located in Ohio

The four "Champion Pages" directories -- Tri-County,
Steel Valley, Ohio Valley and Firelands Area-Wide -- will expand
User-Friendly's growing presence in Ohio.cfm

About The Yellow Pages Association

Originally founded in 1975 as the National Yellow Pages Service
Association (NYPSA), the Yellow Pages Association (YPA) is the trade
organization of a print and electronic media industry valued at more
than $26 billion worldwide ($14 billion U. Donnelley Corp .

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---

- - kjjkjk

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