Research and Markets: Life Science Product Catalogs: A Key Component of Multi-Channel Marketing

com/reports/c18367) has announced the addition
of Life Science Product Catalogs: A Key Component of Multi-Channel Marketing
to their offering. It also delves deeper into how life
science products are purchased-from methods used to pay for products to the
number of orders placed online per month .
- Assess the relative strengths of print and online catalogs and how user
preferences are changing.com/reports/c18367

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

Full or partial online texts in English by Sarah Margaret Fuller.

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Insurance professionals responsible for market research and
business development use the information in Best 's Statement File to
evaluate their company's competitive position and to perform
broad-based insurance industry research.M.ambest.

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newscom.

A.M. Best Expands Property/Casualty Life/Health Financial Statement Databases to Include Six Years of Data

The inclusion of a sixth
data year provides additional information for users who want to
perform five-year trend analyses.ambest.

published edition

- Compare how print and online catalogs are used in different ways. Data fields have been added, including stock
exchange , stock ticker symbol, Best's Rating Outlook/Implication and
Best's Rating Action. Best's Web site at http://www.

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By understanding how scientists'
experiences, expectations and preferences have changed since the 2003 study,
suppliers can adjust their catalog's content and usability features to reflect
the different strengths of print and online catalogs and the ways in which
customers use them .
- Identify which content and usability features are considered most
important in print and online catalogs.
shipped the initial release of Best's Statement
File--Property/Casualty and Life/Health--US editions on March 17 and
18, respectively.

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The Life/Health edition also will present Separate
Accounts data.M.

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com
Fax: +1-353-1-4100-980

, established in 1899, is the world's oldest and most
authoritative insurance rating and information source.

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The major objectives of this report are as follows:

- Determine the role of the catalog in the marketing mix.
Both editions of Best's Statement File are presented as part of
Best's Financial Suite CD-ROMs, which aggregate databases by industry
or data type.

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com/cgi-bin/prnh/20040820/RESEARCH )
Catalogs - on the Web and in print - are a prominent part of life science
marketing. The
report is designed to help life science suppliers optimize their print and
online catalogs, including integrating the two media.

For more information visit http://www.researchandmarkets.----A.M .

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- Identify the suppliers with the best print and online catalogs.

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DUBLIN, Ireland, Research and Markets
(http://www.
(Logo: http://www.

Business Editors/Insurance Writers

OLDWICK, N.

works editions

These releases will culminate in complete industry
totals shipped by early summer . Best has published this
information in electronic format since 1992 and has been the world's
leading provider of insurance industry information and ratings since
1899.

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A. For more
information, visit A.

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Best Co. Data flows scheduled for release in
the coming weeks will present preliminary industry totals and Health
Statement data.

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researchandmarkets. Best at (908) 439-2200, ext.

editions sarah

In addition to examining
how and why catalogs are used, it details which media (online or print) is
preferred for different uses - from gathering information on a vendor's new
products to learning how to use a product.
5311 or visit http://www.com/sales/Statement

A.M. Best Co.

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Data is released to customers at the earliest possible date to
permit timely, useful analysis. Customers gain access via password to the databases they
have purchased.
For more information, contact A.

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To help life science suppliers understand how scientists' catalog
preferences vary across the world , this year's edition presents the survey
results by major geographic regions.

partial published

Based on a survey of over 2,300 life scientists across multiple
market segments, engaged in a wide variety of research and from over 50
countries, 'Life Science Product Catalogs: A Key Component of Multi-Channel
Marketing ' examines the role of the catalog in the overall marketing mix.J. Each database presents six years of financial
statement data for property/casualty or life/health single companies
and groups operating in the United States.

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Other enhancements to the 2005 databases include the addition of a
built -in Web browser that allows users to access online features
without leaving the product and an Excel Add-In Report Wizard that
guides the user through the process of extracting data directly into
an Excel spreadsheet.com