Dr. To learn more about this and other
studies please visit www.smellandtaste.reedelsevier.

116 2000

com),
bibliographic databases, and online reference works.

bibliographic nisc

His
study about the sense of taste and weight loss
confirms that your sense of taste actually has more to
do with how much you eat and when you stop eating than
any other factor. The agreement also includes the archives
of these journals on ScienceDirect, giving the universities access to all
titles from their first issue onwards, in some cases back to the 19th
century.

describing studies

Health/Medical Writers/Science Writers
ADVISORY. The
May 2005 issue recognizes the extensive research that
Dr. Hirsch has dedicated in the field.
The agreement provides all Dutch university undergraduates, graduate
students, researchers, faculty and staff with complete access to full-text
articles from over 2,000 journals, covering authoritative titles from the
core scientific and medical literature including high impact factor titles
such as The Lancet and Tetrahedron. Elsevier is part of
Reed Elsevier Group plc (http://www.

database viva

scopus.

databases published

A. Furthermore, Elsevier has provided the UKB with price protection for
the period of the contract.
About UKB
UKB is the Dutch Association of the thirteen University Libraries, the
Royal Library and the Library of the Royal Dutch Academy of Science.sciencedirect .com), a world-leading
publisher and information provider.

nisc 2000

Hirsch has also appeared as
a featured guest on dozens of syndicated television
programs as well as in print publications.

AVAILABILITY: The details of the study are embargoed until
the presentation at 2:30 p.

describing curriculum

Over the last twenty years, Dr. on May 23 . However, Dr.

records nisc

C.P. Hirsch.

bibliographic core

,
F.
Hirsch is available for interviews prior to and after
the presentation.news. Operating in the science and medical,
legal , education and business-to-business sectors, Reed Elsevier provides
high-quality and flexible information solutions to users, with increasing
emphasis on the Internet as a means of delivery.

5500 core

----

WHO: Dr.

BACKGROUND: Neurologist and psychiatrist, Alan R.m.

historical publications

org.elsevier .

historical abstracts

Hirsch, M. Dr. As from
2001 there is also an associate member: the Open University.

unprecedented 116

com) is a global business headquartered in
Amsterdam, The Netherlands and has offices worldwide.

essential women

. Hirsch has researched
the use of aromas and tastes to help affect weight
loss, sexual arousal, memory, and other behaviors. Reed Elsevier's ticker
symbols are REN (Euronext Amsterdam ), REL (London Stock Exchange), RUK and
ENL (New York Stock Exchange).

records viva

We are proud to support the UKB libraries in their goal of
becoming research powerhouses and providing the best research materials
available to their communities.

between than

He has been published in The Journal of the
American Medical Association (JAMA) and numerous other
prestigious journals.
"We are extremely pleased with the outcome of the negotiations, and
particularly the noteworthy professionalism with which they were conducted
and organised.

viva unprecedented

Hirsch has conducted more than
180 studies identifying a multitude of human behaviors
that are impacted by smell.D.

Elsevier Signs Deal With Dutch Universities

Furthermore, the
agreement contains the standard Elsevier "walk-up" provision, which permits
any Dutch citizen coming to libraries for scientific and medical information,
free access to content covered under the agreement.

historical databases

Agreement With UKB Brings Scientific and Medical Information to the
Universities in The Netherlands

AMSTERDAM , Elsevier announces the signing of a
five-year agreement with the UKB for the provision of vital scientific and
medical information to the 200,000-strong academic community in The
Netherlands . The UKB is comprised of the Dutch Association of the thirteen
University Libraries, the Royal Library and the Library of the Royal Dutch
Academy of Science.
The UKB members participating in this deal are: Technische Universiteit
Delft, Universiteit Utrecht, Wageningen Universiteit, Universiteit van
Amsterdam, Rijksuniversiteit Groningen, Vrije Universiteit Amsterdam,
Technische Universiteit Eindhoven, Universiteit Twente, Radboud Universiteit
Nijmegen, Universiteit Leiden, Erasmus Universiteit Rotterdam, Universiteit
Maastricht, and Universiteit van Tilburg.

women database

The science of smell was named by Reader's Digest as
one of "America's 100 Best" innovations of 2005.com), MD Consult
(http://www.

2000 abstracts

The agreement provides the UKB user community with access to
approximately 7 million full-text articles on ScienceDirect." said Frank Vrancken Peeters, Elsevier 's
Managing Director for Sales, Science + Technology, Elsevier.

studies 2000

Alan Hirsch, director of the Smell and Taste
Treatment and Research Foundation, will present - for
the first time ever - a new study indicating how scent
subliminally influences how old people think you are
at the American Psychiatric Association's annual
meeting in Atlanta.

1975 5500

.

CONTACT: Please call Cristy Edwardes at 213-489-8229 or
Dawn Small at 213-489-8219 to schedule an interview
with Dr . UKB was founded
in 1977 to improve scientific information services and in particular services
to the members of the individual libraries.
About Elsevier
Elsevier is a world-leading publisher of scientific, technical and
medical information products and services.

curriculum 5500

ADVISORY/Study Indicating Scent's Impact on Age Perception To Be Presented for First Time in Atlanta; Study Conducted By Dr. Alan Hirsch The Foremost Expert i

, is a nationally recognized smell and taste
expert. Working in partnership with the
global science and health communities, Elsevier's 7 ,000 employees in 71
offices worldwide publish more than 2,000 journals and 2,200 new books per
year , in addition to offering a suite of innovative electronic products, such
as ScienceDirect (http: //www.

5500 historical

He has written more than 200 articles on the
psychological power of scent and how it affects human
behavior.
Elsevier (http://www.