As Editor -in-Chief, I'm pleased to be working with such a talented
and passionate team of professionals, all dedicated to creating a totally
original food magazine that embraces that can-do attitude.

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Inspired by the act of arranging a bouquet, Sigrid chooses
color stories with complementary shades.Y. Every Day with Rachael Ray will debut in September with nationwide
distribution.

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SIGRID OLSEN is the core of the brand, with an emphasis on
coordinated color and novelty driven collections.
Old Orchard Center is located at 278 King Street in Charleston SC.
"Rachael's high-energy style, down-to -earth approach and passion for food
attract millions of fans to her TV shows and cookbooks," Schrier said.
and Rachael Ray.

Sites that have a magazine or ezine component (e.

regular updates, editorial , information) featuring women's interests or are written specifically for women.

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"
Ray said, "My television programs have one thing in common -- the can-do
factor.Y.

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The Reader's Digest Association, Inc.

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Sigrid
knows that women in Charleston are educated about fashion and crave clothes
that make them feel confident and feminine.

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Rachael Ray Teams Up With Reader's Digest to Create a New Food Lifestyle Magazine Every Day With Rachael Ray

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Fashion Designer Sigrid Olsen Announces Opening of Charleston Store

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"My goal is to create an uplifting experience for the consumer in an
environment designed for meeting her lifestyle needs," says Sigrid.
"Couple that with our publishing know-how and expertise in food, home and
family, and we have the recipe for an exciting breakthrough food magazine.

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Honey stained gauged oak, raw black metal, and woven sisal carpets
are paired with antique items, drawing on Sigrid's inspiration from nature. Collection focuses on
quality fabrics and attention to detail, imbued with Sigrid's sense of color. It will help readers take a big bite out of
life."
Ray's successful series of cookbooks have sold more than two million
copies and include the following titles: Rachael Ray's 30-Minute Get Real
Meals, Rachael Ray Best Eats in Town on $40 a Day, Cooking Rocks! Rachael
Ray's 30-Minute Meals for Kids, Cooking 'Round the Clock: Rachael Ray's 30-
Minute Meals, and Rachael Ray 30-Minute Meals: Get Togethers.4 billion for the fiscal
year ended June 30, 2004.

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Showcasing Sigrid's sportswear line in a relaxed, comfortable shopping
environment, the store brings to life the company motto of
"vision/art/clothing/life " by the artistry and beauty of the space and its
contents. All divisions, including SIGRID OLSEN handbags, will be featured in the
store. Store
hours are 10am - 6pm, Monday through Wednesday , 10am - 8pm Thursday through
Saturday and 12pm - 6pm on Sunday.com.

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Opening on May 13, 2005, the SIGRID OLSEN
store is first of its kind in South Carolina.

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The line is also available
at select department and specialty stores., Television's star
cooking and food expert Rachael Ray is launching a lifestyle magazine bearing
her name and vision with The Reader's Digest Association, Inc.
Kitty Morgan, formerly of Departures and Editor-in-Chief of Cincinnati
Magazine, will serve as Editor; Lucy Sisman, who created the acclaimed designs
of Allure and Details magazines, will be Design Director; and Silvana Nardone,
a former editor at Saveur magazine and the founder of Fanciulla Specialty
Foods, will join as Executive Food Editor.

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For Spring/Summer 2005, Sigrid presents a line full of floral prints and
garden palettes. In addition to the new store, there are
twenty -eight SIGRID OLSEN retail stores nationwide.rd.

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An artist by trade, Sigrid launched her sportswear line 20 years ago and
has seen it grow from casual resort wear to a lifestyle collection of year -
round sportswear.

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Our magazine is
about much more than great food.
The William Morris Agency represents The Reader's Digest Association, Inc.

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, the world's
largest food magazine publisher . Ray will also take readers around the country to meet people
who love food -- from top celebrities to authentic artisans to great home
cooks. RDA publishes more than
20 magazines in all, including Reader's Digest, the country's largest magazine
with 41 million readers.

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SO be it is the artful evolution of comfort casual with a fresh contemporary
spin.

Schrier, President of Reader 's Digest North America and Global
Editor-in-Chief, said Ray's magazine will be a great addition to the Reader's
Digest general interest and enthusiast magazine offerings.

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With great food at its heart, the new full-size glossy magazine will
project the can-do spirit of Ray's television shows and books, which invite
people to get the most out of life every day.
Eric W. (NYSE: RDA) , a leading global
publisher and direct marketer, is the number-one food magazine publisher in
the country through its Reiman group, publisher of Taste of Home, the largest
food magazine, with more than eight million readers.

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PLEASANTVILLE, N. Mirroring her high energy and
friendly manner, the magazine will offer smart and easy recipes for an array
of delicious foods, as well as practical advice on food destinations and
entertaining. For
information, visit http://www.

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Corporate revenues were $2.

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NEW YORK, Fashion designer Sigrid Olsen brings her
nature-inspired, artful clothing line to the women of Charleston with the
opening of her store on King Street. Silhouettes are modern and feminine,
with special attention paid to the must-haves for the seasons - jackets and
skirts .
The popular host of three of the Food Network's top-rated television shows
including 30-Minute Meals, and the author of a series of cookbooks that have
sold more than two million copies, will be Editor-in-Chief of Every Day with
Rachael Ray. Global headquarters are at Pleasantville, N.