A new national research study concludes
that consumers value and use their mail.

"The role of mail remains very much distinct from e-mail marketing and the
Internet, yet the two continue to work well together , especially when a direct
mailpiece drives consumers to the Internet for information or to make a
purchase," said John Palmer, president of InnoMedia Inc. Parenthood changed what they
valued, how they worked, and how they viewed the world.

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" It reaches nearly 35,000 women globally via
moderated , local email discussion groups like ChicWIT (Chicago),
HoustonWIT and BritWIT (Great Britain), and through local events and
activities in 24 countries and 70 cities around the world.

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Businesses Benefit From Mail That Connects Them to Customers

NASHVILLE, Tenn. In fact, almost 70 percent report
that mail is more personal than the Internet.org or contact Kristi Hughes at 215-816-2954
(kristih@worldwit.org

About WorldWIT

Founded in Chicago in 1999, WorldWIT (www.worldwit . WorldWIT is
also the proud winner of the 2004 Stevie(TM) Award for Best Woman's
Business Association . WorldWIT is headquartered in Boulder, CO with
offices in Philadelphia, PA and Cary, NC.

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Included in the findings are
the facts that messages are noticed and the offer is considered by a target
audience for longer than the often-assumed 30 seconds and that almost 80
percent of all consumers sort through their mail immediately.

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"
The "Mail Moment" is that point when consumers bring in their mail to
sort, organize and read, and it offers a clear, compelling perspective for
marketers to incorporate efforts to reach consumers. Grzelakowski, entrepreneur, Senior Advisor at Investor
Growth Capitol and author of Mother Leads Best, adds, "When I
interviewed 50 of America's top mothers in companies such as DuPont,
IBM, Lucent, Marriott, McDonald's, PepsiCo, Procter + Gamble, Visa,
and Xerox I found that all 50 believed that raising children
transformed their leadership style.

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The Postal Service receives no
taxpayer dollars for routine operations, but derives its operating revenues
solely from the sale of postage, products and services. Only two percent of respondents said they'd rather
work for a non-mother.

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The Postal Service delivers more than 46 percent of the world's mail
volume -- some 206 billion letters, advertisements, periodicals and packages a
year -- and serves seven million customers each day at its 37,000 retail
locations nationwide.

Business Editors

PHILADELPHIA----WorldWIT(TM), the
world's largest online community for professional women, recently
surveyed its 40,000 members, asking, "Do Mothers Lead Best?" in
conjunction with the publication of Mother Leads Best, a new book by
Moe Grzelakowski.

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"The Postal Service is here as a valuable resource for businesses that
want to gain a better understanding of how their customer base can grow
through the effective use of direct marketing," Bizzotto said."
While it's no mystery that motherhood is a deeply transforming
experience, what is not so obvious is the huge impact it has on top
businesswomen . But for those of you that desire both, don't
overlook the positive impact that raising a family has on your career,
and be wary of the myth that foregoing a family will advance your
career.

Along with WorldWIT, we salute them this Mother's Day.

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National Study Concludes Consumers Value the Mail

InnoMedia Inc.

Since 1775, the Postal Service has connected friends, families , neighbors
and businesses by mail."
Liz adds, "These findings validate the instinct of so many working
moms who have received the message that there is no place for them in
business leadership because of their family obligations."
For more information on this survey, read a summarized article on
the book (as of May 1), or to listen to Liz Ryan's recent radio
interview with Moe Grzelakowski (as of May 1) please visit
www.

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"As an
advertising channel in today's media marketplace, where marketers place a high
level of accountability on each dollar spent, mail offers the ability to
target customers directly and with measurable results.

-- Mail is useful and consumers are more likely to read it if it helps
them perform one of these three household job functions

* Browsing for new purchases;
* Managing the home;
* Overseeing finances .

-- Mail evokes emotion among consumers

* 67% feel mail is more personal than the Internet;
* 56% say receiving mail is a real pleasure;
* 55% look forward to discovering the mail they receive."
She adds, "The decision to pursue both career and family is not
right for everyone.

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-- Mail may be the easiest way to reach the person in charge of managing
household operations and finances

* 90% of household mail sorters determine which mail is kept for
review;
* 81% of sorters review financial documents;
* 84% are the principal grocery shoppers. Sixty-nine percent attributed mothers with
having 'greater patience' than non-mothers, followed by 'better
listening skills' and 'higher efficiency '. The survey also found that
respondents were far more likely to work with mothers in management
(81%) than non-mothers." Liz concludes, "There is nothing like
parenthood to force you into the wonderful habits of brutal
prioritization focusing on the positive and learning not to sweat the
small stuff.
Robotics, and is a popular columnist, speaker and "at work issues"
expert.

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Its
founder, Liz Ryan, was the first female vice president at U.

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The membership is free and is comprised of women who range from
corporate CEOs, government officials, legal professionals , marketing
and media experts to home-based consultants and entrepreneurs. Liz is also a regular contributor to
Business Week Online and the on-air workplace expert for Denver's NBC
affiliate, 9 News.

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With annual revenues
of more than $69 billion, it is the world's leading provider of mailing and
delivery services, offering some of the most affordable postage rates in the
world.

loyal wwwomen

The fact is
that motherhood and a career can not only co-exist but can mutually
reinforce one another.worldwit.

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surveyed 1,500 households and devoted more than 35 hours of
in-depth, qualitative interviewing to determine how consumers engage with
their mail and how businesses can reach consumers in a compelling and
effective way.
The Mail Moment study determined several key findings:

-- Mail gets marketing messages immediately into the hands of consumers
who are eager to see what's in their mail

* 98% of consumers bring in their mail the day it's delivered, and of
these , 72% bring it in as soon as possible;
* 77% of consumers sort through their mail immediately .

-- Mail boasts a loyal readership and consumers spend a significant amount
of time each day with their mail

* Consumers spend an average of 30 minutes reading their mail on any
occasion;
* Consumers spend 45 minutes with magazines, 30 minutes with catalogs
and 25 minutes with Direct Mail.

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, The mailbox hasn't been
eclipsed by the age of the Internet.
"When combined with other marketing channels, mail brings brands to life
and drives each phase of awareness and consideration, ultimately leading to
purchase," said Anita Bizzotto, chief marketing officer and senior vice
president for the Postal Service.

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It is an independent federal agency that visits 142
million homes and businesses every day and is the only service provider
delivering to every address in the nation.
WorldWIT CEO, former Fortune 500 executive , nationally known
workplace expert and mother of five small children, Liz Ryan quips,
"These results square perfectly with the experiences I've had working
with the global WorldWIT community, in my 25 years in Corporate
America and in my 12 years of motherhood.S.

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-- Mail and the Internet are complementary marketing mediums

* Consumers browse mail catalogs to assist with online shopping;
* Consumers who receive a company's mail catalog account for 22% of the
company's Web site traffic and 37% of the company's e-commerce
dollars .

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Bizzotto announced the study results today at the National Postal Forum
here, the mailing industry's premiere trade show.

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S."
Grzelakowski concludes, "For those of you who know great mother
leaders, they are the busiest and humblest people in the business
world. She has been featured by such media as TIME, Fortune, The New
York Times, CNN, CNBC and CN8.

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Postal Service, shows that mail offers a rare opportunity for a marketer to
capture the undivided attention of a consumer.

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The Mail Moment study, conducted in the fall of 2004 on behalf of the U.

Survey Highlights Mothers as Ideal Workplace Leaders; In celebration of Mother's Day WorldWIT polled its community of 40 000 professional women and concluded

org) is the
world's largest online networking organization for professional women
in business, formed for women to share advice and ideas with other
women eager to "connect .