Skull caps, fitted polo shirts and
canvas belts were
least popular among male tweens.1% Skull/Sock Caps 2. Only 5 percent of
tweens said
they did not have spending money.
FASHION SOURCE
Friends (37 percent), the mall (16 percent
) and magazines (14
percent) are the top sources for fashion information, according to the
tweens
surveyed.com/cgi-bin/prnh/20060211/NYSA001 )
The construction and particular details of each
design are given specific
attention with added elements such as ruching, pleating and ruffles.
labeled skirts
6%
---------- --------- ----------
Dressy
4.
Ballet shoes, chunky bracelets, sneakers and bucket hats ranked last.
Girls Fashion Trends
Responses Boys Fashion Trends Responses
-------------------- --------- -------------
--------- ----------
Graphic T-Shirts 25.5% 3. 10 hours, respectively).skirt labeled
1%
---------- --------- ----------
Other 4.6%
4.skirted menstuff
----With
"tweens" comprising a significant market for retailers, the latest
Shopping in
America survey provides a sneak peek into what will be
youth's shopping bags this spring.6%
10.9% Skater Shoes 20.9%
--------- ---------------------
- ----------
Embroidered Jeans 16.tyranny labeled
9% 8. 'The Elie Tahari Fall 2006 collection
is inspired by
the grace and fluidity of the 1930's and a feminine interpretation
of 1940's menswear.crossdressing bygone
Business Editors
SANTA MONICA, Calif.5% 33.9%
3.4% 8.6% 4.P.skirts skirted
The skater/punk was even more popular among boys
alone (34 percent
), followed by sporty/athletic (16 percent).1%
---------- --------- -
---------
Beachy 14.5% 0. The tween survey was conducted among
approximately
666 shoppers in twelve regional shopping centers
geographically spread throughout the United States
. Not all results are stated in this news release and some
are rounded to the nearest whole number
.kilt crossdressing
Favorite Style All Tweens Male Female
--------------
---------- --------- ----------
Skater/Punk 21.7% 18.0%
--------- ---------------------- ----------
SPENDING MONEY
More than a third
(36 percent) of tween shoppers get their
spending money directly from mom or dad (non-allowance)
, as compared
to the 29 percent of tweens who get an allowance.8% 17.2% 5. The Company
is the sole
general partner and owns an 81% ownership interest in The Macerich
Partnership, L
.baggy wearing
2% Sport Jerseys 28.9% Fitted Polo Shirts 1.2%
--------- ---------------------- ----------
Bucket/Crusher Hats 1.4% None of the above
2.5% 6.4%
----------- ---------- ----------
Not
Sure 9. Tween shoppers report watching an average of 10. To view complete Shopping in
America results and graphics, including results of the recent adult
and teen spring shopping and
prom fashion surveys and Fashion Icon
Report, visit www. Inspired by elaborate home interiors, a
spectrum of textile prints
is illustrated throughout the collection.newscom.skirts exercising
Tweens
plan to spend
an average of $337.7% 9.7%
---------- --------- ----------
"When it comes to choosing brand vs.7% 7.0% 2.6% 11.macerich.Elie Tahari Fall 2006 Collection
Voluminous skirts, from fluted to ballooned,
cropped pants and jackets, and the sensuous and
delicate knits of the
collection all serve to highlight the contrast of weights and the perception
of masculine and feminine.convinced tyranny
The shopper intercept survey,
conducted for The Macerich Company (NYSE:MAC
) by August Partners among
youth aged 10-to-14 years, shows that almost two-thirds (64.1% 18
.6%
---------- --------- ----------
No Specific Style
9. "This may be a relief to some
parents who may worry about the more revealing styles for the
warmer
months.com
Silhouettes are long and lean, suited and fluid. While skirt
and trouser
length varies, the focus remains on the waist, best expressed by the belted
jackets
found in the collection.skirts disagree
4% 2.0%
--------- ---------------------- -
---------
Sneakers 1.06 for their weekly allowance.menstuff equality
06 and girls at $323.1%
4.1% 4.
Boys picked sport jerseys (28 percent), skater shoes (21 percent) and
graphic
T-shirts (19 percent).kilts labeled
What's in the Bag for Tween Shoppers; ``Shopping in America'' Survey Shows Youth
to Spend Over $300 on Spring Wardrobe
62 on spring clothing and
accessories, with boys spending
$370.6%
---------- --------- ----------
Vintage
3. Other sources of
spending money for tweens include working (8 percent), allowance plus
working (16 percent) and other sources (6 percent).6% 41.shoppinginamerica.males crossdressing
75. Overall, the
skater/punk look was ranked as the most popular
tween style for spring (selected by about 22 percent
), followed by
preppy (18 percent).1% 5.9%
--------- ----------
------------ ----------
Capris 16.7% Graphic T-Shirts 18.1%
4. Menswear-inspired fabrics such as tweeds and wool are softened
with cashmere and silk while vintage
inspired sheered mink jackets are touched
with lace.disagree skirted
4%
----------
--------- ----------
Sporty/Athletic 15.5% 14.3% 4.5%
----------- ---------- ----------
Mall 16.9% 18.3%
----------- ---------- ----------
Parents 5.5%
1.9% 8.trouser masculine
"
Girls ranked graphic T-shirts (25 percent,) pleated skirts (17
percent) and capri
pants (17 percent) as the top fashion trends.9%
----------- ---------- -
---------
Magazines 13.7%
----------- ---------- -
---------
Internet 1. Males spend more than twice as much time (9
hours)
as do females (4 hours).8 percent.bygone crossdressing
8 percent)
of tweens surveyed will invest in a new wardrobe this
season.3%
---------- --------- ----------
Preppy
17.3% 2.3%
--------- ---------------------- ----------
Pleated Skirts 16.3%
--------- ---------------------- ----
------
Shrunken/Fitted Jackets 8. Boys watch slightly more TV than girls (11 hours
vs. Macerich
now owns interests in properties totaling
approximately 63 million square feet consisting primarily
of interests
in 64 regional malls. Ironwork
embroideries and buckles accent laces and slender
grosgrain.disagree males
Girls
went with "preppy" (20 percent) and "beachy" (15 percent).7% 13.0%
---------- --------- ----------
Urban 4.6%
4.5% 4.
SPRING FASHION
"Graphic T's and sport jerseys remain apparent must-haves
for
tweens this spring," added Butcher.
Fashion Source All Tweens Male Female
-------------- ----------- ---------- ----------
Friends 36.8%
33. Three quarters of tweens
have their own TV.
(Photo: http://www.
convinced kilts
7%
14.6% Layered Cotton Shirts 3.9%
----------- ---------- ------
----
Movies 2.8% 1.9%
----------- ------
---- ----------
Other 3.8% 4.3
hours of TV per week. Results for
the
tween survey -- a sub-sample of the 2,400 responses to the Shopping
in American Spring 2005
survey -- have a reliability factor of +/-
3. Additional information about The Macerich
Company
can be obtained from the Company's website at
www.tyranny males
Movies and the Internet ranked the lowest among
the
choices provided -- a somewhat surprising response, said Butcher, as
most surveyed (60 percent
) report having their own computer.3% 11.3%
----------- ---------- -
---------
TWEENS + TECHNOLOGY
Additionally, half of tweens have their own cell phones
(46
percent for boys and 54 percent for girls).biz
The Macerich Company is a fully integrated self
-managed and
self-administered real estate investment trust, which focuses on the
acquisition,
leasing, management, development and redevelopment of
regional malls throughout the United States
.Sites related to the social and political issues and controversies related to men's fashions, including
fashion freedom and alternative styles.
crossdressing masculine
2% 20. style, most tweens (53
percent) say style is more
important than brand (27 percent), although
by a slightly lesser margin compared to a survey of shoppers
of all
ages, at 65 percent and 21 percent respectively (with other shoppers
offering no opinion
on the issue)," said Garry Butcher, vice president
of marketing and research for The Macerich Company
.
fingernails skirted
9%
----------- ---------- ----------
Brother/Sister
4.labeled atrium
A SENSE OF STYLE
Tweens have strong opinions on personal style, according to the
survey
.1% 3.2%
--------- ---------------------- ----------
Ballet
Shoes 4.7%
--------- ---------------------- ----------
Chunky Bracelets 4.2% Canvas Belt 0.4%
-----
---- ---------------------- ----------
None of the above 4. On average, tweens
receive
$12. This age group also spends 6 hours per
week playing video games.
Shopping in America is a
national shopper intercept survey that
studies consumer shopping trends.inequality tyranny
6%
---------- --------- ----------
Gothic 4.5% Trucker Caps
12.5% Distressed Jeans 10.2%
----------- ----------
----------
TV 6.' - Elie Tahari
NEW YORK, The unexpected
pairing of feminine
fabrics with men's tailoring creates a balance between delicacy and structure
.
Touches of silks and chiffons are layered with luxurious brocades, jacquards
and velvets. The
deep color
palette ranges from candle-lit jewel tones and brisk violets to smoky greys,
reflecting
the hint of changing seasons.bygone atrium
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