, Umbria Communications, a company
that collects and analyzes the unsolicited and unbiased opinions and
perceptions of the online community about brands, products, people and topics
of interest for Fortune 500 companies and turns them into actionable market
intelligence, today announced significant advancements to its flagship
product, the Buzz Report. The automated top-line summary provides users with a quick
analysis surrounding their brand, product and/or competition.

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Comedian Marga Gomez wonders why gay
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This makes for greater ease-of-use via highly intuitive, user-friendly
navigation .com, for Umbria Communications, Inc.

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About Umbria Communications , Inc. For more
information on Umbria, visit http://www.

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Umbria Communications is at the forefront of the marketing intelligence
revolution.

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New and improved Buzz Report features include:
* Improved Demographic Segmentation - New demographic segmentation
capabilities give clients increasingly granular insights into
discussions in the online community.

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* PLUS: Humorist and performer Mike Albo explains why he won't be marching
in the Pride Parade this year. Umbria Communications is able to
ascertain speaker characteristics based on speech patterns. The
companies that listen will have a distinct advantage over their competition by
better understanding the true needs of their consumers.

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Should we be celebrating
progressiveness? Brad Sears investigates.

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The Queer Issue: The Village Voice Media Advisory for the June 22 2005 Issue

You must credit The Village Voice when referring to these stories.

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Each Buzz Report is customized based
on the client's specific area of interest and includes analysis of both
topics , such as brands, products and competitors, as well as analysis of
demographics, such as the age and gender of the blogger. Never
before have companies been able to tap into these unbiased conversations to
truly understand what is important to those who enjoy their products.

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Using machine learning
algorithms, Umbria has developed and employs some of the most
sophisticated Spam -filtering capabilities available to ensure accurate
and unbiased analysis of the blogosphere .

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PLUS: Conaway talks to Ilene Chaiken, the creative force behind The L
Word. Blog, Message Board and Email Tracking Technology Now Features Automated
Summaries, One-Click Reporting and Advanced Demographic Segmentation

BOULDER, Colo.
* One-Click Report Dashboard - Every analysis and report within the
Buzz Report portal is now accessible within one click of the mouse. Umbria provides services for some of the world's leading
brands, including Electronic Arts, Sprint and many others.

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PLUS: Elizabeth Cline explores interracial dating in the transgender
community

* 'L' Is for 'Look Out, World'
Village Voice Executive Editor Laura Conaway reflects on the powerful
way the Showtime series The L Word is refashioning the public image of
lesbian eroticism.

* We Are Not O.

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Delivered online through Umbria's secure Buzz Portal, the Buzz Report,
gives users the ability to monitor online conversations on blogs, message
boards and chat rooms to provide companies with unbiased, timely and in-depth
insights on a monthly or weekly basis.
* Automated Blog Spam-filtering - Blog Spam -- automatically generated
blogs or post backs to blogs unrelated to the blog subject -- is an
increasing problem in the blogosphere that can skew insights if not
filtered and removed before analysis. Umbria analyzes the opinions and perceptions of the online
community -- comprised of blogs, message boards, chat rooms and other user
forums -- and turns comments into actionable market insights for marketing,
research, branding and communications professionals at companies passionate
about their brands and products.
Umbria amplifies and summarizes the voice of the online community by using
proprietary natural language processing and machine learning algorithms to
dissect the who, what and why of online opinion.com.

CONTACT: Regan Petersen of GroundFloor Media, +1-303-332-3896,
rpetersen@groundfloormedia.

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The online world is full of individuals talking about their lives and
how they intersect with brands, companies and topics of interest.

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* Automated Top-line Summary - A bulleted, easy-to-read top-line
analysis and summary of key findings derived from the online
community.

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Buzz Reports are
generated using Umbria's unique natural language processing and machine
learning technology that constantly scans and analyzes the content of over
11 million blogs and other online forums.

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Commenting on the new enhancements and of mining the online community in
general, Howard Kaushansky, CEO of Umbria Communications said, "With its
unsolicited and unbiased opinions and perceptions, the online community
provides a unique opportunity to co-create products and brands with users and
buyers .

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Umbria Communications Announces Enhancements to Buzz Report

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Umbria offers actionable,
in-depth insights into the buzz about companies, brands, products, people and
topics of interest.

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NEW YORK,

* Diff'rent Strokes: Mixed-race Loving in the Gay Community Turns the
Rainbow into a Reality
A new study show that more gays and lesbians are in interracial
relationships than their straight counterparts. Crystal Meth Marks a New Crisis for the Gay Community
Los Angeles author Patrick Moore argues that the current response to the
Crystal Meth epidemic isn't tackling the underlying problem of gay and
lesbian alienation and oppression .

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* The Irresistible Banality of Same Sex Marriage: How Opponents of
Marriage for Gays Will Be Bored into Submission
Kenji Yoshino, Deputy Dean and Professor of Law at Yale Law School,
explores the recent spate of books on same sex marriage, arguing that
the gay and lesbian wedding guidebooks may ultimately prove even more
influential than those works arguing from a civil rights standpoint.