health.

preserve retirement

bees least

"This week, we are promoting the healthy choices that all Pennsylvanians
can make to improve their ability to stay healthy and live longer lives," Dr. This initiative addresses a broad range of factors
that contribute to falls, which are a leading cause of injury mortality in the
United States.

keepsakes lifelong

Thus, providing
Seniors with information on the real benefits of a product will
encourage switching among Seniors and satisfy their thirst for
knowledge.

spelling bee

remembrances arrange

The Department of Aging coordinates a broad range of programs to help
older Pennsylvanians remain active and healthy.com/reports/c12559 ) has
announced the addition of Older Consumers: Destroying Marketing Myths
to their offering.

5%
Marketers often confuse habit with loyalty and believe Seniors are
unattractive to target as they have fixed behaviors.

remembrances memories

CONTACT: Troy Thompson, Health, +1-717-787-1783 or Gary Miller , Aging,
+1-717-783-1549.

arrange contest

HARRISBURG, Pa."
Department of Health Statistics show:

-- Poor nutrition and lack of physical activity are second only to
smoking as the leading preventable causes of death in the U.
In addition, the Department of Aging has developed "Healthy Steps for
Older Adults," a falls prevention initiative.

memoirs preserve

-- Approximately 54 percent of Pennsylvanians over age 65 have been
diagnosed with high blood pressure.
For more information on all Public Health Week 2005 activities, visit the
Department of Health's Web site at http://www. Seniors are
demanding novelty and convenience from purchases but are not prepared
to sacrifice quality , health and individuality.

accommodate gardening

spelling lifestyles

researchandmarkets.

keepsakes lifestyles

"Studies show that exercising regularly can help prevent or
delay many diseases and disabilities, allowing older adults to live strong and
independent lives.

Trends in Seniors behavior are shattering traditional assumptions
of the group .

generations keepsakes

olli accommodate

Pennsylvania Secretaries of Health and Aging Kick Off Public Health Week 2005

Calvin B. "Public Health Week also provides us with the opportunity to
recognize some of the strong community partnerships around the Commonwealth
that work to encourage healthy living at any age. Some of the health
choices older adults can make to prevent many common health problems include:
getting a health risk screening; making healthy lifestyle changes like
nutrition and exercise; and working with their doctors and family to maintain
good health.5% and 1.

retirement legacy

S.researchandmarkets.

enhance keepsakes

Johnson said."
This year 's theme, "Empowering Americans to Live Stronger, Longer!"
focuses on encouraging Pennsylvanians over age 65 to follow the three Ps of
healthy living - prevention, protection and planning.
-- Approximately 32 percent of Pennsylvanians over age 65 reported not
having engaged in leisure time physical activity in the past month.
The Department of Health offers services in collaboration with a variety
of local health agencies and providers that help Pennsylvanians prevent health
issues such as diabetes, osteoporosis and arthritis.

Business Editors/Consumer Products Writers

DUBLIN, Ireland----Research and
Markets (http://www. However, Seniors
often purchase out of habit rather than loyalty.

gardening osher

For the duration of Public Health Week, Dr. Todays Seniors are more experimental and are willing to pay a
premium to trade-up to higher quality, convenient food and drinks and
those that provide proven health benefits.

keepsakes bee

keepsakes seniors

Targeted to Medicaid
participants, Healthy Steps is being demonstrated as a pilot project by three
Area Agencies on Aging.state. In 2003 Seniors accounted
for almost 40% of all European personal care occasions, which is
higher than younger groups who have traditionally been the focus of
marketing activity in personal care .

This report provides:

Exhaustive review of best practice NPD and marketing campaigns
from around the world

Comprehensive primary research covering senior industry
figures to uncover the latest thinking in targeting Seniors

Actionable recommendations explaining how to effectively
develop and position a brand with respect to the market
changes

A comprehensive analysis of the Seniors group covering
demographics , social issues and emerging unmet needs and
behaviors

This information will enable readers:

-- Learn new insights and uncover unmet needs about the highly
profitable Seniors group in Europe and the US

-- Recognize key trends in Seniors behavior and understand how to
capitalize on the new opportunities revealed

-- Discover how to tailor NPD and marketing campaigns to more
accurately target Senior consumer groups

For more information visit
http: //www.

olli gardening

com/reports/c12559

bee memoirs

, Health Secretary Dr. The PrimeTime Health Program
focuses on health promotion and disease prevention activities for older
Pennsylvanians in eight priority areas: teaching home safety; incontinence
management; coping with alcoholism; dealing with depression; managing
diabetes; fire prevention; medication management, and; brown bag medication
reviews with pharmacists.us. Companies need to understand and interpret the changes in
order to capitalize on the new emerging opportunities.

contest memoirs

Johnson and Deputy Secretary of Aging William Johnston-Walsh were joined by
older adults, youth and state employees today as they kicked off Public Health
Week 2005 in Pennsylvania with a walk/run around the Capitol Complex in
Harrisburg.
-- Only 13 percent of Pennsylvania women over age 65 eat dairy products
three or more times a day.pa . The changing Senior group has resulted in the creation
of a generation with higher disposable income but limited leisure
time.

bee gets

"As we age, it becomes increasingly important for us to remain active and
get as much exercise as our doctor recommends," said Aging Deputy Secretary
Johnston-Walsh . In Europe and the US the number
of occasions amongst seniors is the fastest growing, with respective
CAGRs over the next five years of 2.

elderly remembrances

-- Approximately 51 percent of Pennsylvanians over age 65 have been
diagnosed with high blood cholesterol. Johnson will travel across the
state to recognize local partnerships that are practicing innovative ways to
improve the health of their communities.

generations osher

-- Approximately 64 percent of Pennsylvanians over age 65 are
overweight .

Research and Markets: Untapped Potential in Senior Markets as Changing Lifestyles Have Resulted in a Generation with Higher Disposable Income but Limited Leisu