He will be discussing the results of a new survey he conducted
which shows that companies are distinguishing and allocating marketing
budgets to customers based on the value they offer the company .

background advocacy

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When is e-mail an effective way to communicate? When do printed
newsletters or brochures get better results? Are face-to-face meetings
valuable or just a waste of time? Chances are that different
generations would answer each question differently.iabcchicago.
A well-known Atlanta marketing guru, King offers 20 years of
direct marketing experience from both client and agency perspectives .

affecting chapters

Julie Freeman will discuss the values and attitudes of the four
adult generations in the United States.--1 p.

chapter detroit

generations alerts

The Association of Women in Communications (www., Chicago. The
insights she will share will help communicators get messages across to
both employees and customers.com.

action advocacy

Location: Hotel Washington
515 15th St.iabcatlanta.

alerts newsletter

..

Event: 2005 Matrix Awards Luncheon

Date: Thursday, May 26, 2005

Time: 11:30 a.net), with more
than 100 members, is one of the most active. The March luncheon is scheduled for March 6, 2005 , 11
a.m. In a recent
survey, networking was the #2 reason why people are members of
IABC/Chicago , after professional development. No-shows will be billed.m.

working generations

ADVISORY/Andrea Mitchell Honored at 2005 AWC Matrix Awards Luncheon

awcdc.
Further, of the companies in the survey that remain devoted to
customer acquisition over retention, 67 percent reveal that they too
are distinguishing customers by the value of the interaction they
receive from customers.

adults chapter

Mitchell, who has held her position since November 1994,
reports on evolving foreign policy issues in the United States and
abroad for all NBC News broadcasts, including "Nightly News with Tom
Brokaw," "Today" and on both CNBC and MSNBC.
In addition to recognizing communications professionals, AWC-DC
also awards a $1,000 Student Scholarship, sponsored by the Gannett
Foundation, to an outstanding communications student attending a
university in the Washington metro area. at Maggiano's Little Italy in
Buckhead.

chapters issues

org), has
its roots as Theta Sigma Phi, founded as the journalism honorary for
women in 1909 at the University of Washington in Seattle. International Association of Business
Communicators (IABC) President Julie Freeman, ABC, APR, will draw on
the ideas presented in the popular business book, "When Generations
Collide," at the monthly membership luncheon program of the Chicago
Chapter of IABC. Through networking events, monthly
professional development programs, a bi-monthly PRISM newsletter, Web
site www .

chapter archive

Cost for the event is $15 for students with valid
ID; $30 for members with reservations; $35 for member walk-ins; and
$40 for non-members. VISA, Mastercard,
American Express, and Discover are accepted.
According to King, 70 percent of Fortune 1000 companies say they are
doing this , while 74 percent of mid-cap companies use this strategy.

francisco action

com and annual Spectra Communication awards ,
IABC/Chicago helps Chicago-area individuals achieve professional
excellence and drive success of their organizations through effective
communication strategies and practices.iabcatlanta.

Includes local Gray Panthers chapters.

seniors background

m -1:45 p.womcom. She will offer practical
suggestions on how to develop communication strategies that take into
account the expectations and preferences of each generation .

chapters chapter

Assignment Desks/Business Editors/News Editors
ADVISORY.

IABC/Chicago March Luncheon Provides Insight on ''Bridging the Generation Gap''

m.

About IABC/Chicago

IABC/Chicago is the Chicago Chapter of the International
Association of Business Communicators (IABC), the premier
international knowledge network for professionals engaged in strategic
business communication management.

action detroit

Business Editors

CHICAGO----Understanding
generational differences in the workplace is an important tool in
effective communications.

francisco working

NW
Washington , DC 20004
202-638-5900

Reception - North Terrace
Luncheon - Washington Room

Cost: $75 AWC-DC members; $50 AWC-DC student or retired
members; $95 nonmembers; an additional $10 fee will be
charged at the door.

$750 for a table (8); $325 for half a table (4). - 1 p. She has a degree in
communications from the University of Wisconsin - Madison and an MBA
from the College of William and Mary.

background age

m.
The monthly luncheon series is created by IABC/Chicago for
professionals to make connections and share information.
Reservations can be made on the IABC/Chicago Web site at
www.

Business Editors

ATLANTA----Michael King, group vice
president and creative director for the Grizzard Performance Group,
will address local communicators at an International Association of
Business Communicators (IABC) luncheon and chapter meeting on Tuesday,
March 22 from 11:30 a. IABC Atlanta represents more than 250 professional
communicators in the metro Atlanta area.

affecting newsletter

Each year, AWC-DC honors top women communicators with the Matrix
Award. Clark
St.
King will be discussing customer profitability management.

working metro

seniors newsletter

In her 20 years in communication and non-profit management, Julie
Freeman has helped rebuild the public image of numerous organizations
that have undergone financial crises.com) is a local chapter of the
International Association of Business Communicators, headquartered in
San Francisco, CA. Membership includes public
relations and communications professionals from FORTUNE 500 companies,
small businesses, communication agencies , nonprofit organizations and
government agencies, as well as freelance writers and associates.

older affecting

----Andrea Mitchell, Chief Foreign Affairs
Correspondent for NBC News, will be honored May 26 by the Washington,
DC chapter of the Association for Women in Communications (AWC-DC)
during its 2005 Matrix Awards Luncheon. Over the years, Mitchell
has appeared on "Meet the Press" as a panelist and substitute
moderator. An acclaimed political reporter, she has also covered every
presidential election since 1972. at Maggiano's Little Italy (Antinori room), 516 N.com/orders

About IABC:

IABC Atlanta (www.

older newsletters

panthers affecting

Grizzard Performance Group's Michael King Speaks on Customer Profitability Management at IABC Event

m.
He has won dozens of awards from the AMA, BMA, DMA and various other
industry organizations based, primarily, on campaign results. To register, please call
(770) 457 -2358 or visit http://www.

archive adults

Mitchell joined NBC News in 1978.

Sponsorships still available. AWC's
membership has expanded to represent all fields of contemporary
communications , including: print and broadcast journalism; public
relations, marketing and advertising; nonprofit and corporate
communications; book and magazine publishing; graphic design; video
production and multimedia; new media and Internet technology.
The national association has more than 80 student chapters and 60
professional chapters, of which AWC-DC, (www.iabcchicago. With nearly 500 members ,
IABC/Chicago is one of the oldest and largest chapters in the world.
The cost of the luncheon is $30 for IABC members, $45 for guests,
and $15 for students with valid student ID.