The breadth of experience of Craig Nickerson, APG's CEO, in
building a major automotive enthusiast and action sports group for Primedia
will add enormous value to the management of these assets. We'll have an
integrated merchandising business supporting both Beckett 's entertainment
collectibles and APG's books, videos, and related materials.

Texterity Introduces Guaranteed Success Program for Business-to-Business Magazines

people magazines

ABOUT APPRISE MEDIA LLC
Formed in 2004, Apprise Media (http://www. It has been an exciting quarter investigating these
new frontiers," said Nick Smith, publisher of the quarterly magazine.

Revenue is available through major book and magazine dealers.

apa studios

Y-Visionary, based in Orange, California, is Apprise 's fourth acquisition
of a specialty media company this year.

In the event that a program does not begin to accrue savings in
six months, Texterity will refund all charges to the publisher or, if
the publisher prefers, will continue to work with the publisher at no
charge to achieve success.

guidelines each

2 million., Eutelsat S.

zines furry

"We now have 25 magazines covering
attractive niche markets with total circulation of 1.

The cover story of the just-released sixth issue explores everything
affiliates and managers need to know about international affiliate
marketing -- the pitfalls, the benefits and who's competing with whom.com, Geico, Kmart, Lands' End,
LinkShare Corporation, Performics Inc.

people society

And we have a
long-standing presence in specialty distribution channels and other non-
traditional retail outlets.
"We believe very strongly that our programs can save publishers
money very quickly.texterity.

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Texterity, TextCafe, Published Web Format, Digital Delivery Made
Simple, and the Texterity logo are registered trademarks or service
marks of Texterity, Inc .

submission only

Significant investments include Apprise Media LLC, CBD
Media LLC, Classic Media, Consolidated Communications , Inc.
Revenue, the only magazine focused on the
fast-growing field of performance marketing , in this latest issue focuses
on the international affiliate market, covering the major problems and
issues, according to Montgomery Media International, a Montgomery Research,
Inc.

In this issue Revenue is supported by over 50 advertisers, including
Buy. It is also
sold through subscriptions, including those offered through the magazine's
own affiliate marketing program www .com.

each society

Issue 6 also gives tips for making seasonal sites a success all year long;
a glimpse into a typical day for affiliate peers; and ten tools that will
make affiliate life much easier.

e only

We have a
vibrant and profitable online business in beckett. Canon provides the platform for Apprise's growth in the
business-to-business media sector. Ultimately, digital editions are a proven revenue
opportunity for publishers, but initially the cost savings and ROI can
get the programs started."

About Texterity, Inc. Find out
more about Montgomery Media at www.montgomerymedia.

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Apprise Media is backed by Spectrum Equity Investors.
Founded in 1994 and based in Boston, New York and Menlo Park , Spectrum has
over $4 billion in capital under management.com .
Our browser-only delivery technology , our focus on solving publishers'
specific needs and our ability to integrate digital publishing with
the publisher's business and technology infrastructure allows us to
deliver results quickly and reliably., Time Inc.

publisher studios

, NEP, Inc, Patriot Media and
Communications and RiskMetrics Group, Inc.

Revenue explores the strategies, technologies, designs and best practices
that help affiliates and merchants achieve success in performance
marketing, a fast-growing area of e-commerce in which independent Web
publishers, usually operating as small businesses, generate commissions by
introducing consumers to the sites of larger merchants.

neat only

"
"This acquisition dramatically increases critical mass for Apprise
Enthusiast Media," McCurdy said.apprisemedia. McCurdy, a
co-founder and former President of Primedia Inc.

other publications

We
plan to increase their value through reinvigoration of the magazines , as well
as investment in line extensions and merchandise sales. At the same time, we
are actively pursuing other follow-on acquisitions that will expand APG's
footprint.

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The Y-Visionary publications will operate as part of the Action
Pursuit Group (APG) of Apprise Enthusiast Media LLC, Apprise's platform in the
enthusiast media sector whose other properties include Beckett Media LP. Controlled by Charles G.
"One of the key benefits of publishing digitally is the ability to
realize cost savings, especially for business-to-business publishers
who are facing cost pressures," said Martin Hensel, CEO of Texterity. With this guarantee, we're simply putting our
money where our mouth is ," said Hensel. It is privately held and headquartered in Southborough,
MA. company.

About Montgomery Media International

Montgomery Media International, a division of Montgomery Research ,
publishes consumer magazines and contract publishing solutions.

members fans

Spectrum's strategy is to invest
substantial amounts of capital behind strong management teams and provide
long-term and active board-level assistance to those teams to help them create
and realize value.revenuetoday.

e studios

In August , Apprise acquired CFW
Enterprises, which dominates the fast-growing paintball enthusiast category
while also covering martial arts and grappling, the fastest-growing segment of
the martial arts category. For additional information, refer
to http://www.----Texterity,
Inc.
"This program allows publishers to start using digital with minimal
financial risk., Conde Nast, Hearst Magazines , Penton Media, CMP, Ziff
Davis Media, IDG, Northstar Travel Media, EH Publications, Fawcette
Technical Publications, Rogers Media, Stevens Publishing, Morris
Magazines, GIE Media, Hanley Wood, Grand View Media, and Microsoft
Corporation.

, Target Corporation and Wal-mart.

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In April, Apprise acquired Canon Communications, a leading producer
of print publications, trade shows and digital media for the high-growth $200
billion medical device manufacturing market and allied packaging, plastics and
electronics markets.A."
The program is open to controlled-circulation magazines with an
audited print circulation base of at least 35,000 subscribers.

zines studios

(NYSE: PRM), Apprise Media
acquires and builds businesses in the targeted media and publishing sectors., the fastest-growing provider of systems and services for the
creation, delivery, and tracking of digital editions of magazines,
today began offering a money-back guarantee for business-to-business
magazines to launch digital editions of their print magazines.

Texterity (www.

people studios

In January, Apprise acquired Beckett
Media, the leading publisher of sports and entertainment market collectible
guides. These best practices include:

Regular ads in the publication's print editions educating
subscribers about digital editions and promoting digital
delivery

Deployment of "Instant First Issue Delivery " as an inducement
to subscribers to complete qualification forms

Deployment of "Free Trial Instant Delivery" program for
sampling of issues to prospective subscribers

Promotion of digital editions on the magazine's home page and
in other subscriber communications

Texterity's publishing customers typically find that about five to
10 percent of their readers choose a digital delivery option within
six months after program launch.com) today serves a wide range of
publishers in the consumer and trade categories, including Dow Jones +
Co.com, Commission Junction, Findology.com.

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Apprise Media Acquires Y-Visionary Publisher of Nine Automotive Outdoor Sports and Shelter Magazines

McCurdy, Chairman and CEO of Apprise Media, said, "These
publications are a great fit with APG's existing action-enthusiast titles.,
Loews Cineplex Entertainment, MyFamily .

Publishing Writers/High-Tech Editors

SOUTHBOROUGH, Mass. To
participate, publishers need to follow Texterity's best practices
programs for developing and promoting digital edition circulation
growth.

people guidelines

Expands Apprise Enthusiast Media group

NEW YORK, Apprise Media LLC, a strategic
management and investment company focused on niche media, today announced that
it has acquired Y-Visionary LP, which publishes nine monthly and bi-monthly
magazines focused on the automotive aftermarket, outdoor sports and shelter
segments. Terms of the
transaction were not disclosed.
Charles G.
Apprise and Spectrum Equity Investors have joined forces in an investment
initiative that has committed $175-$200 million of Spectrum's capital for
strategic investments in niche media and publishing businesses.com, Inc. In addition, we've got great information
on international search, marketing in a global environment and lessons from
an affiliate that didn't make it.

furry guidelines

com .com) is a strategic
management and investment company. "I don't think it would be
possible to do this with a first-generation digital publishing system.

Publications for furry fans.

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We know the automotive aftermarket and outdoor sports segments
very well."
Y-Visionary's publications include Street Trucks, Import Racer, and Drag
Racer in the automotive segment; Bow + Arrow Hunting , Gun World, and Knives
Illustrated in the outdoor sports segment; and Victorian Homes and Romantic
Homes in the shelter segment.spectrumequity. Under
this program, the company guarantees that publishers who begin using
the Texterity system will start to accrue savings -- based on a
comparison of the costs of print manufacturing and distribution with
the costs of digital editions -- in six months or less.

"Performance marketing is gaining momentum internationally; new markets
mean new merchants and new affiliates, which creates more opportunities for
the entire community.

guidelines e

ABOUT SPECTRUM EQUITY INVESTORS
Spectrum Equity Investors is a leading private equity firm specializing in
investments in the media, communications, entertainment and information and
business services industries throughout North America and Western Europe.

PRESS RELEASE Revenue Magazine Tackles Global Issues

zine publications

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