Some of the
classes have even taken field trips to visit one another's schools.com, please visit
http://www. Its mission is to explore the
connections between four thousand years of Jewish heritage and the vitality of
American democratic ideals.com /reports/c15672) has announced the addition
of Consumer Survey Report: Entertainment + Media, 2004 to their offering.

Key questions the report answers:

- What trends exist in media and entertainment consumption?

- What are the characteristics of consumers who influence others' media
choices?

Contents contained inside the report comprise of the following:-

1.

forum australia

Reasons Consumers Visit Magazine Web Sites

9.

australia activities

students first build Web
pages in Think. The Web page
component allows students and teachers to share information within the
protected Think. Focusing on communities of high
social and economic disadvantage , WebPlay works to close the "digital divide"
by creatively developing technology skills in the children most at-risk of
falling victim to it.webplay. Overview of Segmentation into Influencers

5.

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In addition, WebPlay provides many of these at-risk
children with their first experience of the arts, an experience not normally
accessible to them and one that has the potential to inspire and raise
aspirations.

israeli expatriates

com uses the power of Oracle's database technology to host, manage
and operate remotely from the United States.com is built on Oracle Collaboration Suite's e-mail.com/reports/c15672

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .

people links

com's
free, online educational platform to share ideas, exchange information and
develop plays , while simultaneously building technology skills.
To date, more than 4,000 children from around the globe have participated
in WebPlay. Schools taking part in this year's WebPlay
L.

Research and Markets: What Trends Exist in Media and Entertainment Consumption? They are Explained Here:

DUBLIN, Ireland, Research and Markets
(http://www.

links who

Pilot Program Reaches Out to Los Angeles Students

LOS ANGELES and REDWOOD SHORES, Calif. pilot brings together 10
different classes from 8 different schools across Los Angeles to learn about
their city, theatre and technology .
Devised as a nine-month project, WebPlay L.

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This year's WebPlay L. Activities Consumers Do Less of Because of Time Spent Online, 2003 and
2004

3.

features based

com and the WebPlay organization today welcomed
more than 250 Los Angeles students to the Skirball Cultural Center for a live
performance by the U.A. L.

Consumers' Interest in TV Show-Related Activities

10. Methods Consumers Use to Access News-Related Information Online

12.researchandmarkets.

overseas people

Initially
linking schools in Los Angeles with schools in London, WebPlay joined with the
Skirball Cultural Center this year in WebPlay L.com for all to view and enjoy.com
Think. This report
explores the results, and includes comparisons with previous years' surveys
and a segmentation of users who influence other consumers' purchases.

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,
Oracle's (Nasdaq: ORCL) Think.com/cgi-bin/prnh/20020718/ORCLLOGO )
WebPlay L. During its five-year history, WebPlay has helped bridge the
digital divide, assisting schools and teachers to use technology in the
classroom for creative online collaborative learning with students from Los
Angeles, New York, London, and beyond.

About WebPlay
Sydney Thornbury created WebPlay in 2000 in order to combine theatre,
technology and cross-cultural exchange to enhance and promote creativity
across classroom teaching and learning.

people as

Think.com and WebPlay Introduce a Creative Way To Engage Students in Learning Using Drama and Technology

com. Activities Consumers Conduct on a Cell Phone

4.

links well

schools have participated in
WebPlay for the past five years.

About Think.

expatriates based

A." The students then attend a live performance at Skirball
Cultural Center, have lunch with their partner class and participate in a
workshop with the theatre company and WebPlay staff.A.

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A. As
a culmination of their hard work and effort, the students will take part in
the WebPlay Oscars held at the Central Library on May 26, where they have the
opportunity to showcase their plays and Web pages and win awards for the best
script, acting and overall play.newscom .

kesher want

newscom.
Since opening in 1996, the Skirball's well-designed school outreach
programs in cultural history and performing arts have served more than
30,000 schoolchildren and their teachers, people representing virtually every
religious and ethnic background in Southern California and beyond.com /cgi-bin/prnh/20040820/RESEARCH )
In September 2004, an extensive survey was designed and fielded on
entertainment and media consumers' behavior and attitudes. Frequency with Which Consumers Conduct Selected Online and Off-line
Activities

7.

overseas activities

(Logo: http://www.com and conduct research with their partner schools to discover
facts about each other's neighborhoods, schools and families. program include Betty Plasencia Elementary, El Marino Language Academy,
John Muir Elementary , Multnomah Elementary, Topanga Elementary, Union Avenue
Elementary, Westwood Charter Elementary and Wonderland Avenue Elementary. Self-Reported Hours per Week Consumers Spent on Selected Activities,
2003 and 2004

2. Consumers' Interest in Movie-Related Activities

8. Methods Influencers Use to Make Entertainment-Related Recommendations
Online

For more information visit
http://www.

organizes people

is based on the highly successful WebPlay Program, which
combines technology and drama to promote creative and cross-cultural
collaboration and learning.A.
Over the last five years, WebPlay has gone from strength to strength, as
is testified by the project 's award history, including third place in the
prestigious International Childnet Awards (2003 Non -profit), first place in
the National UK On-line for Business E-commerce Award (2002 Voluntary sector ),
and runner-up in the SBC National Telecommunications Awards in Washington DC
(2002).

study links

As part of WebPlay, students use Think. The e-mail component of
Think.

com people

Over the next three
days, more than 500 third, fourth and fifth grade students will attend a play
and special workshops to learn about drama and playwriting as part of
WebPlay's new education initiative -- WebPlay L.

want cultural

K. During
the drama development phase, the students actively engage with Hoi Polloi's
actors, backstage teams, directors and writers to learn how to develop plays
from "page to stage. For more information about Think.com
Fax: +353 1 4100 980

organizes links

to provide children in Los
Angeles with the opportunity to learn more about the neighborhoods and
communities in their own city and to work together to identify what defines
them all as Angelinos. The plays are performed,
digitally videotaped and uploaded to Think.

resources students

After the live performance, the students return to the classroom to create
their own plays set in their partner school.think. For more information, visit http://www.

Trademarks
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affiliates . Other names may be trademarks of their respective owners.

forum who

's Hoi Polloi Theatre Company.

About Skirball Cultural Center
Hailed by the New York Times as "a lesson on how to connect the eye to
heart and mind," the Skirball Cultural Center has established itself as one of
the nation 's most vital Jewish cultural institutions, and among the most
prominent cultural venues in Los Angeles . It seeks to welcome and inspire every ethnic and
cultural identity of American life.
(Logo: http://www.

activities expatriates

A.A.com community and to post their own work for other students to
read and provide feedback .org .researchandmarkets. Profile of Influencers as Compared with Non-influencers

6. Ways in Which Consumers Discover Entertainment-Related Sites

11.