, director of the Business
Writing Center , an online school training business writers from around the
world.
"Business writing has been a lawless frontier where everyone shoots from
the hip hoping to hit something.

PRESS RELEASE Business Blogs: Should You Invest Time and Resources?

More topics and issues addressed in The Business of Blogging include:

-- What are RSS Feeds and how do you use them?
-- Who is reading blogs and how much?
-- Is anyone making money on blogs?
-- Who's advertising on blogs?
-- And more

The Business of Blogging looks at the implications of the blogging
phenomenon for businesses , scans the corporate world's blogging activity,
and offers recommendations for business users.

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Or a Ticket Out, A
Survey of Business Leaders," 2004).D. The Web has no shortage of
forums for this kind of input, but the appeal of making it directly to the
party in question could well reduce the volume (and vituperation) of
posting on unofficial company web sites.com.

About eMarketer

eMarketer is "the First Place to Look" for market research information
related to e-business , online marketing and emerging technologies.

This is a comprehensive list of sites, exploring and explaining this phenomenon.

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Reports communicate clearly when
they use simple, straightforward sentences, plain English, and reading
guideposts.hogan@businesswriting.
When it comes to business, are blogs the wave
of the future or just another communications tool? Should your company
invest time and resources in blogs, or concentrate on the many other
Internet initiatives that are on your plate? And who's reading these blogs,
anyway?

eMarketer's new report, The Business of Blogging, focuses on the use of
blogs in business, as a corporate marketing or communications tool, an
advertising medium for marketers, or a publishing format for media
companies.
blogging).

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It stops the ping -pong game. "The sheer number of blogs is staggering, but many
Americans still don't know what a blog is.

An informal eMarketer survey finds that just 4% of major US corporations
have blogs available to the public, and even fewer produce active sites
with the link and feedback features that most readers associate with true
blogs.

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Craig Hogan, Ph."
The book, "Explicit Business Writing: Best Practices for the Twenty-First
Century," and a free list of explicit business writing best practices are
available from the Business Writing Center at http://businesswriting.com

This release was issued through eReleases(TM). But blogs can also burnish brands, generate awareness, and open
doors to consumers.

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" The
new style of writing is called explicit business writing, and the Business
Writing Center has just published "Explicit Business Writing: Best Practices
for the Twenty-First Century ," explaining to managers and employees how to
write explicitly."
Explicit business writing standards also eliminate the problem of unclear,
ineffective reports, Hogan states. But thus far the economic impact of blogging has been almost
immeasurable.
eMarketer aggregates and analyzes e-business research from over 1,700
sources and brings it together in one place.

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"When
writers include that vital information at the beginning, every reader looks
for it there." He explains that standards based on best practices train readers
as well as writers because everyone learns how all reports are organized so
they understand quickly and find what they need immediately.

Contact:
R.com
http://businesswriting. This research is presented in
analyst reports and the "eStat Database" -- the most comprehensive
compilation of up-to-date e-business and online marketing statistics in the
world.

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For more information, visit www.com.

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Cure for an Epidemic of Bad E-mail-Explicit Business Writing

"In-boxes are overflowing with unnecessary back-
and-forth messages as readers try to clarify what the writers want. "Many reports aren't understood or read
completely because they're so badly written.
"The explicit business writing movement is a revolution in thinking about
business writing," he adds.

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This
frustrating game of e-mail ping-pong is eliminated when messages communicate
immediately and accurately the first time.

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ereleases.. Many businesses (of those that are even aware of blogs and
bloggers) are nervous about them, and with good reason -- blogs can bend
Web traffic, upend organic search results, and tarnish a brand or a
company.emarketer.

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1 billion a year
on remedial writing training for employees, according to the National
Commission on Writing ("Writing: A Ticket to Work . Craig Hogan, Ph.
The Business Writing Center
800-827-3770
r.

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surrealist mystical

, Businesses spend $3. Explicit standards are giving companies
techniques business people can use to hit the target every time," notes Hogan. For more information ,
visit http://www.

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Readers know what they're to do, and writers get what they want
from the first e-mail.com.com..

The Business of Blogging also analyzes blog usage for advertising,
marketing and public relations purposes.

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D. "Businesses are treating writing as
infrastructure and helping employees produce clear writing and expect quality
writing from others.

skeptic phenomenon

started starters

"The reason businesses have such a
problem with poor writing is that most don't have standards for writing based
on best practices ," explains R.
As an example of the explicit standards, he explains that every e-mail
should begin with an introduction specifying why the reader is receiving the
message, what action the reader is to perform, the critical information the
reader should remember, and what is in the e-mail or attached to it.

"Blogging is an explosively popular social phenomenon that is spilling into
the business world," says Ezra Palmer, eMarketer's editorial director and
author of the report .

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"

The huge political and cultural power of blogs has made them the focus of
literally hundreds of media reports in recent months (and many by bloggers
writing about. Blogging by small businesses is probably even less common.

mediums started

For instance, blogs are one-on-one
points of interaction for consumers with companies, and more marketers are
looking at these complaints/suggestions forums.

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NORMAL , Ill."
The key benefit of explicit business writing, he emphasizes, is in curing
the epidemic of bad e-mail. And short of predicting emerging blogging usage patterns, the
report seeks to understand blogs' relevance and/or necessity in today's
business world.emarketer.

occultopedia channeling

Businesses are treating writing as a vital part
of their infrastructure and expecting the same quality and accuracy in writing
that they require in accounting, inventory, or any other infrastructure. To purchase The Business of
Blogging , visit eMarketer online at http://www.

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.craig.

starters spiritualism

. "But that's changing.

Automatic writing is possible when a spirit finds a person who is susceptible and who is aware of the spiritual world.

writing aware

Explicit business writing enables
business writers to do that. And this seems to be reflected
in the business world , where thus far, blogging's financial and economic
impact is minimal.

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---

- - kjjkjk

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