Walk-ins without a
reservation are welcome, but will be charged an additional $5 fee.----

Cymfony Joins with PRSA in Strategic Partnership to Respond to the
Needs of Members

The Public Relations Society of America (PRSA), the world 's
largest organization for public relations professionals, and Cymfony,
a leader in market intelligence and media analysis, today announced
the formation of a strategic partnership to support the advancement
and education of public relations professionals. "Cymfony's role in market intelligence and
media analysis is a valuable complement to PRSA initiatives aimed at
educating our members and advancing the PR profession.

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Topic: "True Success: Living a Life of Passion"

Cost: $35 for AMA members, $45 for non-members, $25 for students;
$5 charge for walk-ins.

Public Relations Society of America Cymfony Join Forces to Support Advancement Education of PR Professionals

Business Editors/High-Tech Editors

WATERTOWN, Mass.
Additionally, Cymfony will serve as a resource to PRSA by providing
valuable information and consultation on PR measurement, media
analysis and market intelligence including best practice guides, case
studies and whitepapers.
"PRSA welcomes the opportunity to partner with companies like
Cymfony that can provide us with resources and knowledge to help us
better serve our members," said John D.

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S.com,
or by phone at 210-414-7664.

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Global Investors , to Discuss `True
Success: Living a Life of Passion'

The San Antonio Chapter of the American Marketing Association will
host its 32nd annual Presidents' Luncheon to honor the many past
Presidents who have contributed locally to make the AMA the leading
association of marketing professionals worldwide. Under the terms of the agreement, Cymfony
will help fund PRSA's member programs through sponsorship of several
of PRSA's major events and conferences throughout the year.

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until 1:15 p.

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American Marketing Association Hosts 32nd Annual Presidents' Luncheon on April 27

Terracina has degrees in finance from Marquette University, and has
taught business at Marquette, St.prsa. Its nearly 20,000 members, organized into 116 Chapters
nationwide, 18 Professional Interest Sections along with Affinity
Groups, represent business and industry, counseling firms, independent
practitioners , military, government, associations, hospitals, schools,
professional services firms and nonprofit organizations.

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The luncheon will be held on Wednesday, April 27th from 11:30 a.

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Keynote speaker Roy Terracina, President of Sunshine Ventures and
Chairman of U. Global Investors, will present his thoughts on "True
Success: Living a Life of Passion. No
shows will be billed. Robinson, PRSA 's VP of
Corporate Development.org), based in
New York City, is the world's largest organization for public
relations professionals helping to advance the profession and the
professional.

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Mary 's and Trinity universities."

About PRSA

The Public Relations Society of America (www.

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Terracina is a
nationally acclaimed business leader, recognized for his successes at
Farm House Food Corporation and Sterling Foods. He now owns and
manages Sunshine Ventures, an investment firm in San Antonio .

RSVP: By Friday, March 22, at www.
The partnership is a joint venture designed to better serve the
diverse needs of PRSA's members and provide enhanced value to the
public relations profession .

About Cymfony, Inc.cymfony.

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at the Embassy Suites Hotel Northwest, located at the
I-10 and 410 interchange.
The cost of the luncheon is $35 for AMA members, $45 for
non-members and guests , and $25 for students. No-shows will be billed.sa-ama. For more information or to
schedule a demonstration of Cymfony Dashboard or Digital Consumer
Insight, contact Cymfony at (617) 673-6000 or visit the web at
http://www.

every associations

Seating is limited.
Interested parties are encouraged to RSVP by Friday, April 22nd
online at khassmann@gallowayresearch.

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" Mr.org,
khassmann@gallowayresearch."
"We see this partnership as a critical initiative to help PR
professionals answer senior management 's growing emphasis on greater
accountability and benchmarking performance," said Cymfony CEO Andrew
Bernstein.

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The luncheon will start immediately after
the AMA's 20th Annual Student Conference , and will include the
presentation of the Student Marketer of the Year Awards.marketingpower.com , or 210-414-7664

Cymfony is an award-winning media measurement, market research and
business intelligence company providing software and services to
leading corporations throughout the world .

fraternities student

More
information is available at the local chapter website at
www.com

RECAP FOR EVENT CALENDARS:

Event: American Marketing Association 32nd Annual Presidents'
Luncheon

Date: Wednesday, April 27, 2005

Time: 11:30 registration and networking, 12:00 luncheon

Location: Embassy Suites Hotel Northwest, I-10 and 410

Speaker: Roy Terracina , CEO of Sunshine Ventures and Chairman of
the Board of U. Seating is
limited .com

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alumni collegiate

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Advertising Writers/Business Editors/

Roy Terracina, Chairman of U . The San Antonio chapter,
founded in 1971, has over 160 members, and serves leading marketers,
advertisers , business professionals, media representatives, and others
involved in the local and national marketing community. Global Investors, is the luncheon speaker. The Cymfony Dashboard
series of solutions are used to measure, analyze and manage global
brands and understand perception from both traditional and
consumer-generated media including blogs, messages boards, usenet
groups and forums. Cymfony 's business intelligence solutions are
powered by Cymfony's InfoXtract(TM) technology, a leading advanced
information extraction and analysis engine used by United States
government and intelligence agencies .

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He
was nominated as Entrepreneur of the Year by Venture Magazine and is a
member of the World President's Organization.S.

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The American Marketing Association is one of the leading
associations of marketing professionals worldwide, with more than
38,000 members in 75 nationwide chapters. "The combination of Cymfony's powerful market intelligence
solutions and the PRSA's history of support for the PR profession will
create new opportunities for the organization's members and other
professionals worldwide to show the importance of PR to the bottom
line.