Beer Industry Creating Economic Growth in U.S.

Whether it's farmers, packaging manufacturers or truck drivers, the economic
impact of the beer industry grows exponentially when you factor in products
and services needed for the production, distribution and sale of malt
beverages," said Beer Institute President Jeff Becker., Dallas
972-502-4900
9:45 a.

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Additional information and news about the "21 Turns 21: Lifesaving
Milestones" tour can be found at http://www.

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org. Beer wholesalers are committed to
ensuring that the products they provide are used legally, moderately and
responsibly.m. "That's why the Company donated 21 Chrysler and
Dodge minivans to MADD - to help prevent teen deaths, which are prone to rise
during the summer months, and to celebrate the 21st anniversary of the
National 21 Minimum Drinking Age Act.daimlerchrysler.

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"Numerous businesses depend on the beer industry for their livelihood. These
activities complement many public and private initiatives that together have
achieved significant reductions in underage drinking and drunk driving over a
20 year period.m.m. Hamilton , MADD national president; Luis Morais,
senior manager, Safety Planning and Programs for Chrysler Group; Bryan Adams
Principal Karen Ramos and Bryan Adams PALS student Blanca Santos. In 2003 in the
Dallas County criminal courts, 418 minors were arrested for driving under the
influence.

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The beer industry's economic success does not just come back in revenue. - 10:15 a."
"The 21 minivan tour to 21 cities will reach teens with positive health
and safety messages at a celebratory time in their lives," said Kardell.

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According to a recent economic impact study, the beer industry is a
major source of employment in the U. economic activity.

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After taking the 21 Pledge to not drink and drive, the students will sign
one of the 21 minivans currently touring high schools in 21 cities nationwide
to educate teens on making smart and healthy decisions not only during the
upcoming celebrations for prom and graduation, but every time.
"Promoting safe-driving habits on the road is a top priority for MADD and
Chrysler Group," said Morais. In honor of these milestones,
Chrysler Group donated 21 Chrysler and Dodge minivans for 15 months to MADD to
help expand its lifesaving education programs for youth.

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More than 300 students are expected to participate in the pep rally at
Bryan Adams High School, located at:

Bryan Adams High School
2101 Milmar Dr. Our goal is to have all students obey the 'zero tolerance' laws.

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The Beer Institute, established in 1986, is the national trade association
for the brewing industry, representing both large and small brewers, as well
as importers and industry suppliers.

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In addition to providing jobs and supporting charitable and civic efforts,
beer distributors and brewers are also a positive force within communities to
promote responsible consumption of their products by those of legal drinking
age. The industry sponsors many valuable education and awareness programs to
help prevent drunk driving and fight illegal underage drinking. to raise awareness among teens of the perils of underage drinking
and promote teen driving safety just in time for prom and graduation season. With more than half of all
fatal car crashes on typical prom weekends involving alcohol (National Highway
Traffic Safety Association 2005), this program is timed to ensure a safe,
memorable prom and graduation season for the students of Bryan Adams High
School.

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"Unfortunately, not all students take heed of the messages.

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Dallas is stop 17 of 21 that MADD and Chrysler Group are making as part of
the "21 Turns 21: Lifesaving Milestones" program.

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8 million jobs for hard-working Americans,
generating more than $54 billion in annual wages, and more than $162 billion
in U.S .
The complete 2005 Beer Industry Economic Impact study, including a state-
by-state and congressional district breakdown of the industry's economic
contributions, is available at the Beer Serves America Web site,
http://www. The Institute is committed to the
development of sound public policy and to the values of civic duty and
personal responsibility.

Presenting to the students will be Mary Kardell, MADD Metroplex Chapter
executive director; Wendy J."
The tour is in celebration of the 21st anniversary of the lifesaving 21
Minimum Drinking Age Act as well as the 21st birthday of the Chrysler Town +
Country and Dodge Grand Caravan minivans.

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Economic Impact Study Reveals $162 Billion Contribution to U. Tour Stops at Bryan Adams High School on Friday , April 29

DALLAS, Mothers Against Drunk Driving (MADD) and
Chrysler Group will visit Bryan Adams High School on Friday, April 29 at
9:45 a.
The 21 minivan tour reinforces the importance of waiting until 21 to consume
alcohol.org/21 and
http://chryslergroup.

Alcohol is a social issue from the standpoint of health, ecoonomics, family wellness, productivity and more.

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In addition,
two Dallas Police Department officers Bell and Holder, both Bryan Adams
alumni, will speak.

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"Nationally, brewers, wholesalers and retailers are all benefiting from the
steady demand for beer and malt beverages from responsible adult consumers.

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Economy

WASHINGTON , As Americans celebrate the Labor Day
weekend, kicking back and relaxing with good food, good drinks and good
friends, they can take comfort in knowing that a summer activity staple -- ice
cold beer -- is also providing numerous jobs and revenue to the country's
economy.
According to the study's findings, directly and indirectly, the beer
industry provides nearly 1.

Founded in 1938, the National Beer Wholesalers Association advocates
before government and the public on behalf of nearly 2,000 licensed
independent beer wholesalers with operations servicing every congressional
district and state across the country.

Just Ahead of Prom and Graduation Season MADD and Chrysler Group Visit Dallas During 21-City Campaign to Educate Teens on Underage Drinking Prevention

com .

This category is for education, information, or even critique of programs on alcohol use or abuse.

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The Beer Institute, representing American and international brewers, and
the National Beer Wholesalers Association (NBWA), representing nearly 2,000
beer distributors nationwide, have released a 2005 Beer Industry Economic
Impact study.
In addition to the pep rally, students will also participate in Backstage
Pass, a new dynamic multimedia school assembly show from MADD and National
Presenting Sponsor DaimlerChrysler.

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"The economic climate of this country would be drastically different if
not for the beer industry's impact," said David Rehr, NBWA president. These presenters will share their personal experiences and
help communicate to students positive health and safety messages. The program uses teen TV and movie idols,
hip music, visual special effects and stories of real-life tragedies to
communicate the consequences of underage drinking and the importance of making
safe, healthy choices, including driving safety.madd.

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beerservesamerica. Working together with MADD we want to
encourage teens to be smart, safe and remain sober - not just during prom and
graduation - but at all times.