Founded in 1911, the Des Plaines, IL-based ASSE is the largest and oldest
professional safety society and is committed to protecting people, property
and the environment.

Business Editors

NEW YORK----The New York Times
Company has been ranked No. This ranking
reflects the dedication of our employees in providing high-quality
news, information and entertainment while continuing to live up to our
commitments to our shareholders and the communities we serve.

This press release can be downloaded from www.

campaigns 1785

Audubon Premium Shade Grown Coffee is made exclusively from carefully
selected Arabica beans cultivated by farmers in the world's premier coffee
regions. The introduction
of Audubon Coffee helps reverse this destructive trend.

chapters biological

asse. The event , which
takes place on the second Saturday in May each year, encourages bird
conservation and increases awareness of birds through hikes, bird watching,
information about birds and migration, public events , and a variety of other
education programs.
"It gives me and everyone at The New York Times Company enormous
pride to be named No.nytco.

1785 diversity

One-hundred-percent certified organic, shade-grown, and certified
sustainable by the Rainforest Alliance, Audubon Coffee is available in Audubon
French Roast, Audubon Breakfast Blend, Audubon Rainforest Blend, and Audubon
Decaf blends."
For Fortune 's list of "America's Most Admired Companies," the
magazine surveyed executives, directors and securities analysts and
requested them to evaluate companies in their industry according to
eight criteria: quality of management; quality of products and
services; innovativeness; long-term investment value; financial
soundness; employee talent; social responsibility and use of corporate
assets.html

The New York Times Company (NYSE: NYT), a leading media company
with 2004 revenues of $3.

benefit harnessing

The Times Company placed higher than 10 other
publishing companies.

ornithology audubon

'Brew The Right Thing' for Birds Saturday May 14 With Rogers Family Co.
Audubon Coffee reflects the goal of Audubon, the Rogers Family Coffee
Companies and the Rainforest Alliance to promote environmentally and socially
responsible products that protect bird species, wildlife habitat, and
dwindling rainforests, and which raise the quality of life for people in the
world's coffee growing regions.
"We hope that Audubon Coffee will help increase awareness and support for
coffee that's grown in an environmentally and socially responsible manner,"
said Jon B.

About the Rogers Family Companies
One of the nation's leading family-owned and operated roasters of branded
gourmet coffee, The San Leandro -Calif. (the nation's top
seller of 100% organically grown coffee), Fairwinds Coffee, Cunningham's
Coffee, Pleasant Hill Farms Quality Coffee and East India Coffee and Tea. 1 in the publishing industry ," said Arthur
Sulzberger Jr.

diversity campaigns

The runners up, along with all entries, receive a gift certificate and
will have their posters displayed at the DOL., Don't let
International Migratory Bird Day fly by this year without giving careful
consideration to your choice of coffee.
The line of Audubon(TM) Coffees feature premium products harvested by
small growers on environmentally sustainable farms using traditional,
shade-grown techniques. These exceptional farmers use traditional techniques to grow beans
as nature intended -- under a lush canopy of tropical trees, habitat for
hundreds of bird species such as toucans and migratory warblers, and
rainforest wildlife such as jaguars and tree frogs.

Contacts:
Sandy Pinto - National Audubon Society, 212-979-3065
Sarah Obraitis - Rainforest Alliance, 212-677-1900
Jim Zelinski - Zelinski Public Relations , For Rogers Family Coffee
Companies, 415-882-7787 or 415-420-6050 (cell)
Jon B Rogers, Jim Rogers or Pete Rogers, Rogers Family Coffee Companies,
1-800-829-1300 or 510-638-1300

named widescale

org/naosh05 . To learn more about Audubon, call 800-274-4201 or
visit http://www.com. The Company 's core purpose is to enhance society by
creating, collecting and distributing high-quality news, information
and entertainment.

chapters harnessing

Like all coffee roasted, distributed, and sold by the Rogers
Family Coffee Companies, Audubon Coffee is grown on farms where the Rogers
Family mandates protection of nature and provides direct, continuous aid for
thousands of coffee farm workers and their families . To boost production, many
coffee farmers have switched to full sun farming and destroyed native shade
trees, leaving little possibility for wildlife habitation., chairman of The New York Times Company.com and
Boston.
1 in the publishing industry in Fortune's 2005 list of America's Most
Admired Companies.com

ecosystems named

About the National Audubon Society
Audubon's mission is to conserve and restore natural ecosystems, focusing
on birds, other wildlife, and their habitats for the benefit of humanity and
the earth's biological diversity.nytco.

explorer birding

Saturday May 14 marks this global
avian-awareness day and the National Audubon Society, Rainforest Alliance and
Rogers Family Coffee Companies encourage coffee lovers everywhere to think
before they drink today and year -round.
Sustainable coffee farming is at the center of its efforts to save
rainforests, wildlife and to promote cohesive and progressive communities.-based Rogers Family Companies today
include San Francisco Bay Coffee, The Organic Coffee Co.3 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other newspapers,
eight network-affiliated television stations , two New York City radio
stations and more than 40 Web sites, including NYTimes.

conserve humanity

The posters are judged by a
three-member independent panel. These techniques not only preserve a way of life for
farmers, they also help protect the hundreds of species of birds and other
wildlife that use coffee plantations as their home.audubon.

About the Rainforest Alliance
The mission of the Rainforest Alliance is to protect ecosystems and the
people and wildlife that depend on them by transforming land-use practices,
business practices and consumer behavior.sfbaycoffee.

Many resources and campaigns including forest desktop activist guide.

birding biological

Rogers, president of the Rogers Family Coffee Companies. For more information, contact MigratoryBirdDay@aol.

ornithology humanity

"Making the switch from full sun farmed coffee to shade-grown, sustainably
certified Audubon Coffee empowers consumers with the knowledge that their
everyday purchasing decisions make a positive difference in the lives of
birds, wildlife and farmers ," said Sandy Pinto, director of licensing at
Audubon.

restore wildlife

org or call
847-699-2929.

1851 diversity

Produced and packaged by the Rogers Family Coffee Companies for the
National Audubon Society and certified by the Rainforest Alliance,
environmentally and socially responsible Audubon Coffee is offered at select
retail outlets such as Andronico's in the San Francisco Bay Area, gourmet
stores, pet stores , supermarkets, through corporate service, through the
Audubon Coffee Club http://www. These farms can be found
throughout Latin America.org.

The New York Times Company Ranks No. 1 for the Fifth Consecutive Year among Publishing Companies in Fortune Magazine's List of America's Most Admired Companies

A complete list of the Company's awards can be found on the
corporate Web site: http://www.

The National Audubon Society's mission is to conserve and restore natural ecosystems, focusing on birds and other wildlife for the benefit of humanity and the earth's biological diversity.

wildlife ecosystems

For a copy of the NAOSH 05 poster contact customerservice@asse.

1905 diversity

org/naosh05 . Audubon's national network of
community-based nature centers and chapters, scientific and educational
programs, and advocacy on behalf of areas sustaining important bird
populations, engage millions of people of all ages and backgrounds in positive
conservation experiences.org.

International Migratory Bird Day celebrates the incredible journeys of
migratory birds between their breeding grounds in North America and their
wintering grounds in Mexico, Central, and South America.

explorer harnessing

, first runner-up Aaron
Trites, 12, Omaha, NE, for his poster "Cutting Corners Can Save a Minute, But
Your Life is On the Line" and second runner-up Taylor NyBlom, 12, Plano, TX
for her poster "Save Lives!".asse. Your choice of coffee could make a
big difference to birds, wildlife, and traditional coffee growers who depend
on the habitat coffee plantations provide.

famed cornell

Celebrate International Migratory Bird Day May 14 With a Cup of Audubon(TM ) Coffee

's
Shade-Grown, Organic Coffees Certified By The Rainforest Alliance

NEW YORK and SAN LEANDRO, Calif.auduboncoffeeclub. Companies, cooperatives and
landowners that participate in our programs meet rigorous standards for
protecting the environment, wildlife, workers and local communities.
For more information, please call 1-800-829-1300 or visit http://www. "Our
commitment to great journalism results in great business.

birders 1905

com or by calling
800-770-9381. To
learn more, visit http://www.com. For the fifth consecutive year, the Company was ranked No.

Founded in 1905, the National Audubon Society is named for John James Audubon (1785-1851), famed ornithologist, explorer, and wildlife artist.

humanity conserve

Washington Kentucky Nebraska Nevada Children Win National American Society of Safety Engineers 'Safety-on-the-Job' Poster Contest

rainforest-alliance.
Together the companies supply millions of pounds of coffee, including "Fair
Trade Certified" -- and tea each year to discriminating customers worldwide.

famed activist

ornithology humanity

To view all the winning posters go to
http://www. For more information and to find out how to
participate in NAOSH Week please go to http://www.naturefriendly.com/company-awards.

birding benefit

DES PLAINES, Ill. ASSE has 30,000 occupational safety, health and
environmental professional members who manage, supervise, research and consult
on safety, health, transportation and environmental issues in all industries,
government, labor and education.org or write to Audubon, 700 Broadway, New York , New York,
10003.com
or http://www. 1 for the fifth consecutive year among
publishing companies in Fortune magazine's annual list of America's
Most Admired Companies.

famed diversity

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- - kjjkjk

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