The tone of the advertising is
informational, providing facts and figures in a responsible manner that
effectively raises the viewers' consciousness and awareness about the
potential consequences of unprotected sex among those who are sexually active. "This
campaign does just that -- it presents the facts in a responsible and
meaningful way that can't be ignored. Each condom is electronically tested to help ensure reliability.

About The Kaplan Thaler Group
The Kaplan Thaler Group (http://www.
Conducted by StrategyOne for the makers of Elexa(TM), a new line of sexual
health products for women, the Elexa(TM) by Trojan(R) Survey of Women and
Desire provides insight into the sex lives and attitudes of American women.

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D.org, both of Pacific Institute for Research
and Evaluation.

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Subsequent ads will focus on other potential risks as well as specific
consumer segments. Known for its breakthrough
creativity and immediate results, its clients include AFLAC, Coldwell Banker,
Continental Airlines, Foxwoods Resort Casino, Panasonic, Pfizer (Celebrex and
Zoloft), Procter + Gamble (Clairol Herbal Essences, Aussie, Infusium, Swiffer
and Dawn), Revlon , Trojan brand condoms and US Bank. Other
top celebrity picks include:
-- Halle Berry, 19 percent
-- Demi Moore, 14 percent
-- Jennifer Aniston, 12 percent

Sex Isn 't Just for the Young
Contrary to popular belief, sex isn't just for the young. "Elexa
speaks to real women and provides them with a line of products to take control
of and explore their sexual journey while offering protection from STDs and
unwanted pregnancy.4 percent at the 95%
confidence level, which means that in 95 out of 100 times when a sample of
this size is drawn, the results would not vary by more than 2. The line includes various condoms, Intimacy Gel, Freshening Cloths
and a Vibrating Ring*. The company has offices in New York, Chicago,
Washington DC, and London.

shortcomings abstinence

"
The "Make a Difference" campaign, created by award-winning advertising
agency The Kaplan Thaler Group, signals a distinct departure from the brand's
past efforts.

About Trojan
Trojan brand condoms are America's #1 condom and have been trusted for
nearly 90 years.
Additionally , as celebrities are constantly in the media spotlight,
American women identified the celebrities they would most like to "resemble
sexually. Eighty two percent of female "boomers" and 81 percent
of Generation X say they are very/somewhat confident sexually compared to 64
percent of Generation Y women.

* The Elexa(TM) Vibrating Ring is not available for purchase in the
following states: Louisiana, Texas, Georgia, Virginia, Colorado, Mississippi,
Kansas, and Alabama.

Pacific Institute for Research and Evaluation is one of the nation's
preeminent independent, nonprofit organizations merging scientific knowledge
and proven practice to create solutions that improve the health, safety and
well-being of individuals, communities, nations, and the world.

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While condom ads have run on network
TV in the past, they have been relegated to late night viewing times.elexabytrojan .

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Advertising Aims To Reach Primetime TV Viewers With Safer Sex Messages;
Personalize Devastating Effects of Unprotected Sex

PRINCETON, N., The sobering fact that millions of
people may be taking unnecessary health risks is the catalyst for a new
advertising campaign from the makers of Trojan(R) brand condoms. We are extremely proud of this campaign
and with the decision to pursue airing these commercials on network television
during primetime. other than abstinence , the only way to
protect yourself is to use a condom every time.J. On behalf of Elexa(TM), a line of sexual health products from
a woman's perspective, by the makers of Trojan(R) brand condoms, StrategyOne
conducted a quantitative online study among 1639 women aged 18 to 59.

About StrategyOne
StrategyOne is a full-service corporate positioning, market research and
strategic communications agency.
When the study authors controlled for other relevant variables, they found
those young people who had made a formal virginity pledge were just as likely
to start engaging in sexual behaviors as those who had not made a formal
pledge.

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The campaign also marks a first, in that some broadcast networks have
agreed to air the spots during primetime.com.

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."

The ads can be viewed by visiting http://www.

credible violates

The first ad states that "40 percent of people who are HIV positive don't
tell their partners.
"In creating this campaign for Trojan, we knew we had to break new ground,
be provocative and reach people at the right time," said Linda Kaplan Thaler,
CEO and Chief Creative Officer of The Kaplan Thaler Group. Indeed, a full 86 percent
of sexually active mothers agree that sex is more difficult with children in
the house.

promoted shortcomings

Elexa(TM) by Trojan(R) Survey of Women and Desire Reveals That 84 Percent of
Women Agree a Good Sex Life Is Part of a Healthy Life; Just 31 Percent Believe
They Are Having the Right Amount of Sex

PRINCETON, N.

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The ads will begin airing this week..
Forty-three percent of parents are having sex at least once a week compared to
30 percent of non-parents.

This subcategory is for sites opposed to the teaching of abstinence only programs in sex education classes in schools.

pregnancies shortcomings

Of the total respondents, 91 percent are
currently or have been sexually active in the past; 9 percent have never been;
28 percent are aged 18 to 29, 22 percent are aged 30 to 39, 30 percent are
aged 40 -49 and 20 percent are aged 50-59. Her expertise has led her to make appearances on television,
including E! Fox News Channel, MSNBC Live, VH1, Oprah, and MTV.

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New Trojan(R) Condoms Campaign Aims to Make a Difference and Strike Down Complacency About Unprotected Sex

The campaign is comprised of various executions , all with a
poignant and sobering message in striking white type on a black background." This is a bold reminder for
the need to take personal action in protecting oneself when sexually active.

Boomer women also have a greater sense of what satisfies their sexual
desires -- 62 percent in contrast to 38 percent of Generation Y and 52 percent
of Generation X. The
sample is weighted to be representative of 18 to 59 American female
population., Adolescents who take public
virginity pledges are no less likely to engage in various forms of sexual
activity than adolescents who do not take these pledges, a recent study of
teen behavior found. The study, carried out by the Prevention Research Center
of the Pacific Institute for Research and Evaluation in Berkeley, California,
was based on a survey of 870 12- to 16-year-olds in the San Francisco and Los
Angeles areas of California , with follow-up surveys six months and one year
later., +1-510-486-1111, fax: +1-510-644-0594,
or Michelle Blackston, Senior Media Specialist, +1-619-469-0149, mobile:
+1-619-654-6068, mblackston@pire .

guttmacher ineffective

" and ".
The Trojan(R) Sexual Health Monitor, an annual nationwide survey of men and
women 18 - 24 years old, found that 87 percent of women and 75 percent of
heterosexual men have had sex without a condom, and only 37 percent of women
say they always or often use a condom. "As the market leader , one of our priorities
is to help decrease the incidence of STDs and unwanted pregnancies. It's our
mission to make sure people understand potential risks and protect themselves
with responsible and consistent use of condoms, if they do not choose to be
abstinent.
There are 26 varieties of Trojan brand condoms., According to a new national
survey, nearly two-thirds of women agree that having good sex is a priority in
their lives. However, parents are enjoying more sex than those without children."
This month, the makers of Trojan(R) brand condoms, is introducing
Elexa (TM), a full line of sexual well-being products from a woman's
perspective. The margin of error is plus or minus 2.elexabytrojan.

About Logan Levkoff
Drawing on over ten years of experience , Logan uses public appearances,
lectures and workshops to provide education on sexual health, intimacy , and
relationships.

The results of the study are reported in the May issue of the Journal
of Adolescent Health.

credible contraception

kaplanthaler.

Parenting Kills Passion?
It is often said that parents don't have as much sex as those without
children, but the Elexa(TM) survey found otherwise . Additionally, 67 percent of women who are parents
are satisfied with their sex life compared to 60 percent of those who don't
have children.4 percentage
points in either direction. To find out more, consumers can visit
http://www. It provides clients with customized and
targeted opinion research (qualitative and quantitative), strategic
consulting, and market research -- including corporate image evaluation,
advertising effectiveness analysis, reputation modeling, and communications
assessment and planning.

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Throughout this campaign, Trojan hopes to reach a broader
sexually active audience who might not consider their personal risk of STDs
and HIV/AIDS. While sexual attitudes, needs and desires differ between life
stage and ethnicity, all generations desire more sex, as voiced by 60 percent
of sexually active women wishing they were having it more often.

Formal Virginity Pledges Don't Reduce Teen Sexual Activity Study Shows

But Private Promises to Oneself Can be Effective

BERKELEY, Calif. On the other hand, the young people who had made an informal promise
or commitment to themselves to wait to have sexual intercourse until they were
older were less likely to start sexual activities such as oral sex and sexual
intercourse during the one-year period covered by the survey.

abstinence violates

We believe it is essential to take these
advertisements to a broader audience if we are to make a meaningful
difference," continued Daniels." -- twenty seven percent aspire to be like Angelina Jolie. If wisdom comes
with age, it also seems that sexual confidence and self knowledge increase as
women go through life. The line also includes a variety of
premium condoms, Natural Feel Condoms, Stimulating Condoms and Ultra Sensitive
Condoms with premium lubricants designed to heighten sensitivity.
"Programs that attempt to promote abstinence among teens should focus on
the personal beliefs of the young people and help them to understand and
believe that they will benefit from delaying sex," said Melina Bersamin, the
study author.
Study authors suggested that formal pledges may be successful if they
strengthen teens' personal commitment to wait to engage in sexual behavior.

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Trojan brand latex condoms are made from premium quality
latex to help reduce the risk of unwanted pregnancy and sexually transmitted
diseases.

American Women Have Spoken: They Want Great Sex ... and More of It

About the 2005 Elexa(TM) by Trojan(R) Survey of Women and Desire
The 2005 Elexa(TM) by Trojan(R) Survey of Women and Desire is an in -depth
survey of the sexual attitudes and behaviors of women nationwide.

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."
While sexually active adults claim they understand the risks of
unprotected sex, this understanding isn't always reflected in their behavior.
"It's clear that sex on a regular basis is an important part of women's
lives, across all generations," notes Logan Levkoff, sexologist and sexuality
educator . "Though most women think the media depicts the way they have sex in
a somewhat unrealistic manner , women are telling us that they want a deeper
connection with their partner, and they're willing and ready to get it with a
combination of better communication and creativity in the bedroom."

My Kind of Sex: Sexual Imagery in the Media
Women share opinions when it comes to the portrayal of sex in the media. "This can increase the likelihood that they will make a personal
commitment -- which seems to be more important than making a public pledge.

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J.com) has been ranked as
the fastest growing advertising agency in the U." Even the characters of Desperate
Housewives and Sex in the City leave women cold -- only eight percent and 15
percent of women said that these shows, respectively , capture the way they
would like their sex lives to be.

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A sense of sexual confidence will likely serve women well in
later life -- with just 17 percent of women believing that a woman's sexual
peak is in her twenties.com for more information."
The survey respondents were asked: "Have you ever taken a public pledge
(written or spoken) to wait to have sexual intercourse until you are married? "
Seventeen percent of the young people surveyed reported they had made a
formal, public pledge while 74 percent of the respondents had made a private
virginity pledge; that is, made a promise to themselves to wait to have sexual
intercourse until they were older and/or married. Ninety-five percent of the
respondents who had made a formal public pledge had also made a private
pledge , but only 23 percent of those who had made a private pledge had also
made a formal public pledge .

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trojancondoms.
Only three percent strongly agree that "the media gives a realistic portrayal
of the way women like me have sex.com.

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"Consistent with our leadership position, we feel there is an urgent need
to articulate these important sexual health messages in a way that
personalizes the risks and, hopefully, forms the basis for changing behavior
so that consumers who are sexually active use condoms consistently," said Jim
Daniels, Vice President of Marketing for Trojan(R) brand condoms.. "We believe the
combination of a breakthrough, message-driven campaign with first-ever
primetime exposure will make a huge difference.
"A good sex life is a must-have for women today, regardless of age,
marital status or ethnicity, as part of a healthy and fulfilling
relationship ," said Cassandra Johnson, product manager for Elexa(TM). Logan is one
of the featured sexual advice columnists on the Sexual Health Network and is
dedicated to perpetuating healthy and positive messages about sexuality to
people of all ages and backgrounds.

CONTACT: Melina Bersamin, Ph.

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The campaign,
"Make a Difference," aims to help to reduce the incidence of STDs and HIV/AIDS
by creating urgency among sexually active men and women to practice safer sex
and use condoms. By
airing during primetime hours as well, the message of the ads will reach a
much broader audience than in late night alone. More Americans trust the
Trojan brand than any other condom.S. The line includes intimacy products including Intimacy Gel,
Freshening Cloths and a Vibrating Ring*. Log onto
http://www .

About Elexa(TM)
Elexa(TM) is a full line of sexual well-being products from the makers of
Trojan(R) brand condoms that provides women with the freedom to more fully
enjoy sex while helping to protect themselves against STDs and unwanted
pregnancy.

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"We hope these ads will spark a much needed national dialogue about
responsible sexual behavior. It examines
the trends in the overall female population and also looks at the ways in
which various lifestage and demographic variables influence sexual attitudes
and behaviors.
Formal pledges may fail if adolescents are simply responding to external
pressures, for example, from parents or teachers. Private pledges, resulting
from the adolescent's personal beliefs, are more likely to withstand external
pressures from peers.